Media - Page 5

  • French government crackdown on fake news concerns publishers

    … that requires social media sites to be more transparent about who is paying for sponsored content. That way, anyone who seeks to spread partisan views and false political propaganda via social platforms like Facebook will be held to account — at least that’s the theory. It’s common for fake propaganda to spike around political campaigns, but Macron wants…

    Digiday- 14 readers -
  • How Google AMP beat Facebook Instant Articles

    Facebook launched its fast-loading Instant Articles format in the spring of 2015, and Google followed with its version, Accelerated Mobile Pages, in early 2016. Both were an attempt to make webpages load faster. But while Instant Articles’ use has stagnated, AMP has only grown in importance to publishers.

    Lucia Moses/ Digiday- 20 readers -
  • Channel 4 launches video ad sales house to rival tech giants

    … scale and, in turn, boost its own revenue. “It would be hard to speculate how successful Channel 4 will be, but it’s in a strong position,” said Tom Harrington, media analyst at Enders Analysis. “Online broadcaster video is of a quality that is unmatched amongst other ad-supported digital video and advertisers appreciate this, so…

    Digiday- 16 readers -
  • Digiday welcomes back Jack Marshall to lead Digiday+

    … 2018 is shaping up to be the year of loyalty in media, as publishers look to solidify direct relationships with their audiences. Digiday is no different. A top priority for the year is building out Digiday+, our membership program spanning original research, premium content and exclusive events. We are happy to announce that Jack Marshall…

    Brian Morrissey/ Digiday- 11 readers -
  • Server-to-server bidding doesn’t end up replacing header bidding

    … on Alexa that sell inventory programmatically, 21 percent use both server-side and browser-side header bidding to sell their inventory, up from 14 percent in September, according to ServerBid. Publishers that use both strategies include Vox Media, Meredith Corp., Ranker, Chegg, Granite Media, Thought Catalog, Intermarkets, CafeMedia and Bauer Xcel Media…

    Digiday- 17 readers -
  • NBC News got 4 million subscribers in 5 months to its Snapchat show

    … shows, which prompted Snap to bring in more programmatic advertising within its shows. NBC News would not comment on the record about Snap’s relationship with other media partners. But a source, speaking anonymously, stressed NBC News’ commitment to “Stay Tuned,” pointing to the larger NBCUniversal-Snap relationship. “NBCUniversal, in general…

    Digiday- 11 readers -
  • Purch is a publisher with a $24 million business in licensing ad tech

    … their own ad tech, let alone build tech that can be licensed to other media companies. One exception is The Washington Post, which calls itself a tech company and sells ad products to other publishers. But the Post is an outlier due to the fact that its owner, Amazon CEO Jeff Bezos, is a tech enthusiast who happens to be the richest person…

    Digiday- 24 readers -
  • Local digital news publishers are ignoring display revenue

    … created in November by former New York Times and Washington Post reporter Mike McPhate, plans to make money by selling subscriptions. Display ads are hardly a growth area in digital media, with most of the digital ad pie going to Google and Facebook. But the market is even tougher for local media, as evidenced by the closure of Gothamist and DNAinfo…

    Digiday- 12 readers -
  • Thanks to GDPR, the chief data protection officer is a new key role at publishers

    … To prepare for the coming General Data Protection Regulation, publishers have a new important role: data protection officers. The Information Commissioner’s Office advised companies to hire DPOs last year, but unlike in Germany, where DPOs are now common at publishers, the U.K. has been far slower to embrace the role. News UK, which owns…

    Digiday- 19 readers -
  • News Corp’s Robert Thomson: ‘The digital world is dysfunctional’

    … personal. At times I would use pretty phrases. But you needed to deploy language. And alliteration. And it’s not only myself, it’s Rupert and Lachlan. But it certainly was a soliloquy for many years. That is an indictment of media that we’re so naïve or so complicit that we’ve allowed the standardization of practices that have been abuse…

    Lucia Moses/ Digiday- 16 readers -
  • CNN-backed Great Big Story sees YouTube success with evergreen videos

    … YouTube can be a harder place for publishers to grow viewership compared to Facebook. But those that put in the time to publish and program for YouTube can see dramatic growth. Take digital video startup Great Big Story, CNN’s social video experiment for young viewers. It’s been publishing to YouTube since its launch in 2015, but in 2017…

    Digidayin Social- 12 readers -
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