• Purch is a publisher with a $24 million business in licensing ad tech

    … their own ad tech, let alone build tech that can be licensed to other media companies. One exception is The Washington Post, which calls itself a tech company and sells ad products to other publishers. But the Post is an outlier due to the fact that its owner, Amazon CEO Jeff Bezos, is a tech enthusiast who happens to be the richest person…

    Digiday- 24 readers -
  • New York magazine is making its CMS available open-source

    … There’s a short history of publishers fancying themselves as technology companies and building a business selling their tech to other publishers. Publishers realized that building a whole new side business around licensing their tech is a headache and that they needed to focus on what they’re good at, and leave the tech to others. New York…

    Lucia Moses/ Digiday- 21 readers -
  • Digiday Research: 64 percent of publishers are unaware if they’re on a brand’s blacklist

    … Digiday’s “Research in brief” is our newest research installment designed to give you quick, easy and digestible facts to make better decisions and win arguments around the office. They are based on Digiday’s proprietary surveys of industry leaders, executives and doers. See our earlier research on the European publishers preparing for the GDPR…

    Digiday- 21 readers -
  • PopSugar’s Lisa Sugar on 2018: Display ads will continue to wane

    … ago. The company’s co-founder and president, Lisa Sugar, hopped on the phone with Digiday to discuss the evolution of content and commerce, how branded content will change in 2018 and what it means that Amazon is now more engaged in media and marketing. The conversation has been condensed for brevity. Give me two things we’ll see more of in media…

    Digiday- 20 readers -
  • How Google AMP beat Facebook Instant Articles

    Facebook launched its fast-loading Instant Articles format in the spring of 2015, and Google followed with its version, Accelerated Mobile Pages, in early 2016. Both were an attempt to make webpages load faster. But while Instant Articles’ use has stagnated, AMP has only grown in importance to publishers.

    Lucia Moses/ Digiday- 20 readers -
  • Thanks to GDPR, the chief data protection officer is a new key role at publishers

    … To prepare for the coming General Data Protection Regulation, publishers have a new important role: data protection officers. The Information Commissioner’s Office advised companies to hire DPOs last year, but unlike in Germany, where DPOs are now common at publishers, the U.K. has been far slower to embrace the role. News UK, which owns…

    Digiday- 19 readers -
  • Digiday Research: Publishers warm to GDPR benefits

    … and ads.txt here. The enforcement of the General Data Protection Regulation on May 25 will disrupt the business practices of most media companies. This article is behind the Digiday+ paywall. The post Digiday Research: Publishers warm to GDPR benefits appeared first on Digiday. …

    Digiday- 19 readers -
  • CNBC eyes monetization after its voice audience doubled this year

    … Publishers have been enthusiastic about voice assistants like Amazon Alexa and Google Assistant this year, often undaunted by the fact that these platforms require bespoke content, and the route to monetization is still unclear. After promising levels of its audience returned each week to use its Alexa skill, CNBC’s global ad sales team will start…

    Digiday- 18 readers -
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