Mediamath

  • What is a Demand-Side Platform (DSP)?

    … inventory to manage multiple ad exchange and data exchange accounts through a single interface. The objective of these systems is to allow advertisers to service their ad spend and optimize their effective Cost per Click (eCPC) and effective Cost per Action (eCPA). Here’s a solid diagram of the process from Sitescout – from advertiser to audience…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … of their Fortune 500 counterparts. This will be especially true for video advertising: Many marketers who never would have previously considered TV advertising can now easily integrate an online video strategy as offerings become better and more ubiquitous. Attribution: Joe Zawadzki, CEO and founder of MediaMath, believes 2017 will be the age of attribution…

    AllTwitterin Google Facebook Twitter- 51 readers -
  • The Agency Characteristics and Behaviors that CMOs Want

    … are finding working with agencies to be a much better return on investment than attempting to hire every expert internally. Our survey of more than 70 CMOs and 1:1 interviews with brand leaders from The CMO Club uncovered what marketers are really looking for in their partnerships. MediaMath, Evolving Your Agency Partnership Model to Drive Programmatic…

    Douglas Karr/ Marketing Technology Blog- 34 readers -
  • Facebook Exchange Shutting Down

    … Farewell, Facebook Exchange: The social network’s real-time ad-bidding platform is being phased out in favor of Facebook Audience Network and other products. Facebook Exchange, or FBX, launched in September 2012, but the social network has been steering clients and ad technology partners to other products, including Facebook Audience Network…

    David Cohen/ Inside Facebookin Facebook- 23 readers -
  • 2016 Global Programmatic Trends and Predictions

    … We’ve written about what programmatic advertising is late last year and did a great interview with expert Pete Kluge from Adobe on the topic. The industry is moving lightning fast. I’m not sure traditional ad purchase systems that require manual intervention for optimization will last. In fact, programmatic ad spending is expected to take 63…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
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