Mediamath

  • Factual’s Rob Jonas: Location Tech Still Has Some Big Problems to Solve

    … has integrated Factual’s data into their system, allowing clients to design, build, and activate hyperlocal-targeting strategies within its terminal. Street Fight recently caught up with Rob Jonas, the company’s SVP of revenue, to talk about what the partnership might portend, where Factual sees the local heading, and what the Pokemon Go phenomenon…

    David Hirschman/ Street Fight- 8 readers -
  • The Agency Characteristics and Behaviors that CMOs Want

    …: Transparency – A relationship that is based on complete transparency Alignment – between campaign goals and business goals Ideation – A push and pull relationship that allows for new ideas, constructive feedback, and open conversation Vendor Selection – Partnering to find and utilize the best advertising and marketing technology based on my…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • Facebook Exchange Shutting Down

    … Farewell, Facebook Exchange: The social network’s real-time ad-bidding platform is being phased out in favor of Facebook Audience Network and other products. Facebook Exchange, or FBX, launched in September 2012, but the social network has been steering clients and ad technology partners to other products, including Facebook Audience Network…

    David Cohen/ Inside Facebookin Facebook- 12 readers -
  • 2016 Global Programmatic Trends and Predictions

    … place with both relevant and geographic targeting. As the reach expands and the algorithms continue to become more accurate, programmatic marketing is a welcome advancement. The ability for marketers to increase the efficiency of their marketing efforts instead of a spray and pray approach to mass ad purchasing is going to help the industry…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • 5 Retail Trends for 2015 Every Marketer Should Know

    … Two-thirds of consumers now shop across devices, making multi-touch attribution and omnichannel marketing key to every retail marketers’ strategy. There’s no longer a distinct line between online digital marketing and offline sales. Consumers are now regularly webrooming – shopping online and picking up at a local retail outlet – and showrooming…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • PerfectBanner: Testing, Optimization, and Automation for Banner Ads

    …, adzerk, Affiliator, appnexus, atlas by Facebook, bidtheatre, choozle, criteo, cxense, DataXu, Delta Projects, dime DSP, Double.net, Doubleclick by Google, egass, engage BDR, epom, EroAdvertising, exoClick, Flurry, HasOffers, Mads, MediaMath, mopub, myaffiliates, NetRefer, OpenX, Perfect Audience, Pointroll, Rakuten Marketing, ReachLocal, Revive, Sitescout, Sizmek, Smart Ad Server, SpecificMedia, theTradeDesk, Tradedoubler, TradeTracker, TrafficForce, Undertone, Voluum, Xaxis, and Zedo (with more coming). © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Display- 13 readers -
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