Mediamath

  • What is a Demand-Side Platform (DSP)?

    … professionals and agencies, enabling display campaigns, mobile campaigns, video campaigns, and retargeting campaigns. StackAdapt – The world’s most powerful platform for branded content distribution. Amplify content at scale through targeted native ad placements. Tapad – Tapad is the true cross-device marketing partner. Whether the goal is to amplify your…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … of their Fortune 500 counterparts. This will be especially true for video advertising: Many marketers who never would have previously considered TV advertising can now easily integrate an online video strategy as offerings become better and more ubiquitous. Attribution: Joe Zawadzki, CEO and founder of MediaMath, believes 2017 will be the age of attribution…

    AllTwitterin Google Facebook Twitter- 47 readers -
  • The Agency Characteristics and Behaviors that CMOs Want

    …: Transparency – A relationship that is based on complete transparency Alignment – between campaign goals and business goals Ideation – A push and pull relationship that allows for new ideas, constructive feedback, and open conversation Vendor Selection – Partnering to find and utilize the best advertising and marketing technology based on my…

    Douglas Karr/ Marketing Technology Blog- 31 readers -
  • Facebook Exchange Shutting Down

    … into programmatic, but (Facebook) hated any idea of outside bidders having access and control (of Facebook ads). Facebook always wants to have everything owned and operated. Companies including Criteo, DataXu, MediaMath and AppNexus were FBX partners, and Criteo CEO Eric Eichmann said in a statement emailed to SocialTimes: FBX has been a very successful…

    David Cohen/ Inside Facebookin Facebook- 21 readers -
  • 2016 Global Programmatic Trends and Predictions

    … We’ve written about what programmatic advertising is late last year and did a great interview with expert Pete Kluge from Adobe on the topic. The industry is moving lightning fast. I’m not sure traditional ad purchase systems that require manual intervention for optimization will last. In fact, programmatic ad spending is expected to take 63…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • 5 Retail Trends for 2015 Every Marketer Should Know

    … Two-thirds of consumers now shop across devices, making multi-touch attribution and omnichannel marketing key to every retail marketers’ strategy. There’s no longer a distinct line between online digital marketing and offline sales. Consumers are now regularly webrooming – shopping online and picking up at a local retail outlet – and showrooming…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • PerfectBanner: Testing, Optimization, and Automation for Banner Ads

    …, adzerk, Affiliator, appnexus, atlas by Facebook, bidtheatre, choozle, criteo, cxense, DataXu, Delta Projects, dime DSP, Double.net, Doubleclick by Google, egass, engage BDR, epom, EroAdvertising, exoClick, Flurry, HasOffers, Mads, MediaMath, mopub, myaffiliates, NetRefer, OpenX, Perfect Audience, Pointroll, Rakuten Marketing, ReachLocal, Revive, Sitescout, Sizmek, Smart Ad Server, SpecificMedia, theTradeDesk, Tradedoubler, TradeTracker, TrafficForce, Undertone, Voluum, Xaxis, and Zedo (with more coming). © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Display- 20 readers -
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