• Why You Shouldn’t Waste Your Money on Online Display Ads

    … money for both, but at the expense of the clients. MediaPost cofounder Reid Tatoris estimates that fewer than 10 percent of display ads will ever be seen: We start with the notion that only 15 [percent] of impressions ever have the possibility to be seen by a real person. Then, factor in that 54 [percent] of ads are not viewable (and we already…

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