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For years I wondered how would be to work for an agency. Until I moved to Dublin all my SEO life had been in-house, first in a huge travel e-commerce in Latin America and then in an international gaming company in Amsterdam. These are just my first impressions, but the agency life has been intense and exciting, to be honest quite the way I pictured.
… Facebook announced that it is eliminating the media buying specialty for Facebook Marketing Partners. The current media buying partners for Facebook and Instagram are: 360i 4C Adaptly AdParlor Ampush Brand Networks iProspect Kenshoo MediaVest Resolution Media SocialCode Unified The social network said in a Facebook…
… As it looks to reach consumers beyond the living room to all devices, Mondelez International, the parent company of Oreo, Cadbury, Chips Ahoy, Ritz, Triscuit and dozens of other snack brands, is boldly turning to digital video. In a deal announced this week, the company will rely on TubeMogul's software to plan, buy and serve digital video ads…