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… holiday gifts for clients to your boss’ credit card… The Best Branded Content of 2014 Lazauskas dropped his must-read year-end list of the best branded content, focusing on campaigns that brought style (Net-a-Porter’s Porter magazine), success (The LEGO Movie), and a whole lot of sexy (Jeff Goldblum’s shirtless video spot for GE). Also, we may…
Everywhere you look, people are talking about content strategy. These two words—both buzzy in their own right—have joined forces to form one juggernaut buzz-phrase that’s sweeping the internet. And yet, despite all the discussion and hype, we’re still swimming in a bog of ambiguity and confusion over what “content strategy” actually means.