Meltwater

  • 10 Steps to Managing Crisis Communications

    … of action. Investigate what happened – What happened? What does the public think happened? How has the public reacted? What channels need attention? Understand the business impact – How will your decisions impact the business, revenue and brand reputation? Listen up – Use PR and social media monitoring tools to check the pulse of the reaction…

    Jenn Lisak/ Marketing Technology Blog- 22 readers -
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