Melyssa Banda

  • Driving economic benefits from your Alpha Audience

    … I hear most from fans of the book – “Tell us more about the Alpha Audience — how do we find them and what we need to do next?” That’s why I was so delighted to meet Melyssa Banda. She had the answer. Melyssa Banda Melyssa is the Head of Marketing and Communications at WD, a Western Digital Company and leads global communication strategies…

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