Much of the study of memes focuses on groups of memes called meme complexes, or "memeplexes." Like the gene complexes found in biology, memeplexes are groups of memes that are often found present in the same individual. Applying the theory of Universal Darwinism, memeplexes group together because memes will copy themselves more successfully when they are "teamed up". Examples include sets of memes like singing and guitar playing, or the Christmas tree and Christmas dinner.Unlike gene complexes, memeplexes do not have to benefit the genes in order to replicate.
Posts about Memeplex
  • An Introduction to Memes and Memetics for Marketers

    …. First coined by Richard Dawkins in his 1976 book The Selfish Gene, the word meme is a neologism derived from the Greek mimeme, meaning “to imitate.” The book was a study on a biological evolution from the point of view that genes succeed at replicating not because they are good for their carriers, but because they are good at replicating, hence…

    Dan Zarrella/ Dan Zarrellain Social- 13 readers -
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