Memory Encoding

  • Setting Up TV Ads With Facebook Ads (Study)

    … was able to measure their responses against neural metrics approach/withdrawal—the brain’s response to positive and negative emotion—and three key neural metrics that were the focus of our study: Engagement, an indicator of how involved people are. Emotional intensity, a measure of the strength of emotion being experienced. Memory encoding, the rate…

    David Cohen/ AllTwitterin Social Facebook- 10 readers -
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