• The Value of Paid Social

      With the decline in organic reach on Facebook, the introduction of an algorithm on Instagram and the real-time nature of Twitter, paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message. Organic marketing activity is only as valuable as the users it’s reaching.

      AllTwitterin Social Facebook Twitter Retargeting- 12 readers -
    • Is Toxic Social Media Destroying Your Brand?

      Surprisingly, even the biggest companies can be clueless about social media. In the stone age of advertising before the web, when we were still advertising in print and with commercials, you got to define your brand. Consumers didn’t have access to unlimited information about your company and thousands of reviews. Those days are gone.

      AllTwitterin Social Facebook Twitter- 14 readers -
    • How to Measure Your Online Public Relations Effectiveness

      Standards are key to measure the effectiveness of any aspect of your online marketing, including public relations. Below are two sets of standards in the industry, AMEC and PRSA). Personally, I believe that PR professionals should also be adopting organic search metrics as well, combining both organic and social presence into a single share of voice with respect to their competitors.

      Douglas Karr/ Marketing Technology Blogin How To's- 12 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … might be having a negative impact on the enterprise as a whole. What can benchmarking teach us? In looking at the charts below, it’s clear that there is cause for concern over the drastic drop of volume in mentions of Zappos. The final three months of 2015 generated 85 percent of the mentions about the brand in the nine months tracked. Zappos…

    AllTwitterin Social- 9 readers -
  • How Product Packaging Helps Market Your Brand on Social Media

    …, typography used on packaging to tout product benefits and ingredients might not be as readable in real-world contexts as it is in advertisements and in well-lit retail settings. A description—for instance, “body lotion with self-tanners for a natural bronze glow” on this consumer’s Twitter image of a Dove product—that looks elegant and is easily…

    AllFacebookin Social Twitter- 5 readers -
  • Twitter Dashboard App Launches for Businesses

    … team members,” might remind you to share some recent recognition your chef received. Or, if you’re an interior designer, seeing, “Share the love. Like and retweet kind words from your customers,” might prompt you to retweet a customer’s excited reaction to one of your recent projects. Readers: What are your initial impressions of Twitter Dashboard? …

    David Cohen/ AllFacebookin Twitter- 15 readers -
  • Twitter Engage: Twitter’s Answer to Facebook Mentions

    … Celebrities, public figures and journalists have Facebook Mentions from Facebook, and starting Tuesday, they also have Twitter Engage from Twitter. Senior product manager Matt Dennebaum announced the launch of the new application in a blog post Tuesday, saying that at launch, it is only available for iOS users in the U.S. Much like Facebook…

    David Cohen/ AllTwitterin Social Twitter- 9 readers -
  • The Secret Life of Brands: What Image-Recognition Technology Reveals

    … of the hottest tools over the past 10 years. But as it turns out, social media, being part of the real world, is also wildly unpredictable—and while companies have been investing millions in “listening tools” that monitor for product mentions in tweets, Facebook posts and beyond, consumers have increasingly been moving from text-based social-media messaging…

    Inside Facebookin Social- 13 readers -
  • Nielsen’s Top Social TV Moments on Twitter

    …, streaming and cable. Twitter users are highly engaged during popular shows and live television events, both in terms of hashtags and @mentions. #SB50, the official Super Bowl hashtag, received more than 3.7 million tweets. Other live events like the #Oscars also fared very well, with 2.9 million tweets. And scripted television events scored…

    AllTwitterin Twitter- 7 readers -
  • The NFL Draft and the $16 Million Tweet?

    … Draft kicked off Thursday night, at 7:47 p.m. ET, a video appeared on Tunsil’s since-deleted Twitter account, @KingTunsil78, which appeared to show him smoking marijuana through a bong while wearing a gas mask. According to social media optimization platform SocialFlow, by 7:55 p.m., just eight minutes after going live, Tunsil’s tweet was retweeted…

    David Cohen/ AllFacebookin Twitter- 8 readers -
  • Updated Checklist for Social Media Managers (Infographic)

    … for people using the phrase “social media tool.” When we see conversations happening around that term, we check to see if they are relevant and jump in to contribute to the discussion. Create conversations with brand advocates: Brand advocates are the social media users consistently recommending your company to their social communities. Your social…

    AllTwitterin Social EMail Facebook Twitter- 36 readers -
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