Merkle

  • Merkle Acquires Axis41

    … Merkle, an international CRM and performance marketing agency with more than 3,400 employees, has purchased Axis41, a customer experience specialist company. The move strengthens the firms game plan of developing a people based marketing structure that focuses on technology, data, and analytics. The acquisition increases Merkle’s marketing…

    Michael Levanduski/ Performance Marketing Insiderin Affiliate- 18 readers -
  • 17 useful search marketing stats from Merkle’s Q2 2016 report

    … but slowing Shopping Ads traffic from Google image search and Yahoo surges Google’s expanded text ads have had only a modest impact The report covers the latest trends in paid search, organic search, social media, display advertising, and comparison shopping engines, so let’s cherry-pick some of the highlights… Paid Search Advertiser spending…

    Search Engine Watch- 24 readers -
  • Innovative Partner Interview: Merkle

    … As part of our Innovative Partner Interview Series, we’re bringing you real world email marketing insights from Jose Cebrian, VP, General Manager of Email and Mobile Messaging at Merkle. Jose talked to us about why he thinks email should be the backbone of any digital marketing program, the potential of Schema and more. Jose, how does email…

    Movable Ink Blogin Social EMail- 6 readers -
  • Video: How To Optimize Your Social Media Program for Pinterest

    … and Saturdays, and the most effective times of day to pin are between 2:00 and 4:00 p.m. and 8:00 p.m. and 1:00 a.m. Platform analytics also tell us that brands should post between 5 and 10 times a day for maximum engagement. That said, we always recommend that once you’ve gathered enough data about your target audience, you tailor your strategy…

    Price Thomas/ RKGBlogin Social How To's- 8 readers -
  • Mediaocean, Merkle Become Atlas Partners

    … Mediaocean and Merkle became the latest ad-agency partners for Facebook’s Atlas advertising platform. Facebook marketing manager Nicole Maraschky announced the two new partnerships in a blog post, citing Merkle’s first-party customer-relationship-management data and the enhanced work flow for agencies enabled by Mediaocean’s Prisma campaign…

    David Cohen/ AllFacebookin Facebook- 17 readers -