• Merkle Acquires Axis41

    … Merkle, an international CRM and performance marketing agency with more than 3,400 employees, has purchased Axis41, a customer experience specialist company. The move strengthens the firms game plan of developing a people based marketing structure that focuses on technology, data, and analytics. The acquisition increases Merkle’s marketing cloud…

    Michael Levanduski/ Performance Marketing Insiderin Affiliate- 18 readers -
  • 17 useful search marketing stats from Merkle’s Q2 2016 report

    … traffic bolstered total click volume. Combined spending on Bing Ads and Yahoo Gemini search ads fell 17% Y/Y as click declines continued to worsen. Bing Product Ad spending fell for the first time since the format’s launch, likely the result of Yahoo moving to show more Google PLAs. Phones and tablets produced 53% of all paid search clicks in Q2…

    Search Engine Watch- 23 readers -
  • Innovative Partner Interview: Merkle

    … As part of our Innovative Partner Interview Series, we’re bringing you real world email marketing insights from Jose Cebrian, VP, General Manager of Email and Mobile Messaging at Merkle. Jose talked to us about why he thinks email should be the backbone of any digital marketing program, the potential of Schema and more. Jose, how does email…

    Movable Ink Blogin Social EMail- 6 readers -
  • Mediaocean, Merkle Become Atlas Partners

    … Mediaocean and Merkle became the latest ad-agency partners for Facebook’s Atlas advertising platform. Facebook marketing manager Nicole Maraschky announced the two new partnerships in a blog post, citing Merkle’s first-party customer-relationship-management data and the enhanced work flow for agencies enabled by Mediaocean’s Prisma campaign…

    David Cohen/ AllFacebookin Facebook- 14 readers -
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