Merkle

    • Merkle Acquires Axis41

      Merkle, an international CRM and performance marketing agency with more than 3,400 employees, has purchased Axis41, a customer experience specialist company. The move strengthens the firms game plan of developing a people based marketing structure that focuses on technology, data, and analytics. The acquisition increases Merkle’s marketing cloud division by more than $25 mill ...

      Michael Levanduski/ Performance Marketing Insiderin Affiliate- 16 readers -
  • 17 useful search marketing stats from Merkle’s Q2 2016 report

    … This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled reading. Of particular note are the revelations that: Google search spending growth has slowed to 22% as CPCs fall 9% Desktop PLA growth rate jumps while mobile growth is strong…

    Search Engine Watch- 16 readers -
  • Innovative Partner Interview: Merkle

    … As part of our Innovative Partner Interview Series, we’re bringing you real world email marketing insights from Jose Cebrian, VP, General Manager of Email and Mobile Messaging at Merkle. Jose talked to us about why he thinks email should be the backbone of any digital marketing program, the potential of Schema and more. Jose, how does email…

    Movable Ink Blogin Social EMail- 5 readers -
  • Mediaocean, Merkle Become Atlas Partners

    … Mediaocean and Merkle became the latest ad-agency partners for Facebook’s Atlas advertising platform. Facebook marketing manager Nicole Maraschky announced the two new partnerships in a blog post, citing Merkle’s first-party customer-relationship-management data and the enhanced work flow for agencies enabled by Mediaocean’s Prisma campaign…

    David Cohen/ AllFacebookin Facebook- 11 readers -
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