• Merkle Acquires Axis41

    … Merkle, an international CRM and performance marketing agency with more than 3,400 employees, has purchased Axis41, a customer experience specialist company. The move strengthens the firms game plan of developing a people based marketing structure that focuses on technology, data, and analytics. The acquisition increases Merkle’s marketing cloud…

    Michael Levanduski/ Performance Marketing Insiderin Affiliate- 20 readers -
  • 17 useful search marketing stats from Merkle’s Q2 2016 report

    … but slowing Shopping Ads traffic from Google image search and Yahoo surges Google’s expanded text ads have had only a modest impact The report covers the latest trends in paid search, organic search, social media, display advertising, and comparison shopping engines, so let’s cherry-pick some of the highlights… Paid Search Advertiser spending…

    Search Engine Watch- 27 readers -
  • Innovative Partner Interview: Merkle

    … As part of our Innovative Partner Interview Series, we’re bringing you real world email marketing insights from Jose Cebrian, VP, General Manager of Email and Mobile Messaging at Merkle. Jose talked to us about why he thinks email should be the backbone of any digital marketing program, the potential of Schema and more. Jose, how does email…

    Movable Ink Blogin Social EMail- 7 readers -
  • Mediaocean, Merkle Become Atlas Partners

    … consumer experiences to a person rather than a cookie. First-party CRM data is the starting point for advanced media targeting and measurement in the Atlas platform, and the Merkle Atlas partnership extends Merkle’s people-based targeting capabilities. And Mediaocean CEO Bill Wise said: The partnership with Atlas signals Mediaocean’s continued vision…

    David Cohen/ AllFacebookin Facebook- 18 readers -
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