• 17 useful search marketing stats from Merkle’s Q2 2016 report

    … but slowing Shopping Ads traffic from Google image search and Yahoo surges Google’s expanded text ads have had only a modest impact The report covers the latest trends in paid search, organic search, social media, display advertising, and comparison shopping engines, so let’s cherry-pick some of the highlights… Paid Search Advertiser spending…

    Search Engine Watch- 15 readers -
  • Innovative Partner Interview: Merkle

    … As part of our Innovative Partner Interview Series, we’re bringing you real world email marketing insights from Jose Cebrian, VP, General Manager of Email and Mobile Messaging at Merkle. Jose talked to us about why he thinks email should be the backbone of any digital marketing program, the potential of Schema and more. Jose, how does email…

    Movable Ink Blogin Social EMail- 5 readers -
  • Yahoo Adds Deeper Targeting to Yahoo Gemini, Expands Preferred Partner Program

    Yahoo recently announced some improvements to its Gemini platform, a cross-device marketplace for search and native advertising. Namely, advertisers can now target by optimizing conversions toward a target cost per acquisitions, making sure advertising messages get in front of the right people. Through Gemini, advertisers can also target people based on their own first-party data.

    Justin Lafferty/ AllFacebook- 13 readers -
  • Video: How To Optimize Your Social Media Program for Pinterest

    … for more industry insights. See you next time. Technorati Tags: digital marketing, merkle, merkle | RKG, pinterest, RKG , social, Social Media, social media strategy, social strategy Related: Video: How to Optimize Your Social Media Program for Twitter Are you optimizing your social media program to take advantage of Twitter's active and growing…

    Price Thomas/ RKGBlogin Social How To's- 7 readers -
  • Mediaocean, Merkle Become Atlas Partners

    … Mediaocean and Merkle became the latest ad-agency partners for Facebook’s Atlas advertising platform. Facebook marketing manager Nicole Maraschky announced the two new partnerships in a blog post, citing Merkle’s first-party customer-relationship-management data and the enhanced work flow for agencies enabled by Mediaocean’s Prisma campaign…

    David Cohen/ AllFacebookin Facebook- 9 readers -