• Merkle Acquires Axis41

    Merkle, an international CRM and performance marketing agency with more than 3,400 employees, has purchased Axis41, a customer experience specialist company. The move strengthens the firms game plan of developing a people based marketing structure that focuses on technology, data, and analytics. The acquisition increases Merkle’s marketing cloud division by more than $25 mill ...

    Michael Levanduski/ Performance Marketing Insider- 16 readers -
  • 17 useful search marketing stats from Merkle’s Q2 2016 report

    … This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled reading. Of particular note are the revelations that: Google search spending growth has slowed to 22% as CPCs fall 9% Desktop PLA growth rate jumps while mobile growth is strong…

    Search Engine Watch- 19 readers -
  • Innovative Partner Interview: Merkle

    … As part of our Innovative Partner Interview Series, we’re bringing you real world email marketing insights from Jose Cebrian, VP, General Manager of Email and Mobile Messaging at Merkle. Jose talked to us about why he thinks email should be the backbone of any digital marketing program, the potential of Schema and more. Jose, how does email…

    Movable Ink Blogin Social EMail- 5 readers -
  • Video: How To Optimize Your Social Media Program for Pinterest

    … for more industry insights. See you next time. Technorati Tags: digital marketing, merkle, merkle | RKG, pinterest, RKG , social, Social Media, social media strategy, social strategy Related: Video: How to Optimize Your Social Media Program for Twitter Are you optimizing your social media program to take advantage of Twitter's active and growing…

    Price Thomas/ RKGBlogin Social How To's- 8 readers -
  • Mediaocean, Merkle Become Atlas Partners

    … consumer experiences to a person rather than a cookie. First-party CRM data is the starting point for advanced media targeting and measurement in the Atlas platform, and the Merkle Atlas partnership extends Merkle’s people-based targeting capabilities. And Mediaocean CEO Bill Wise said: The partnership with Atlas signals Mediaocean’s continued vision…

    David Cohen/ AllFacebookin Facebook- 12 readers -
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