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Brands that respond to customer-service inquiries on Twitter benefit from doing so on several levels, according to a study the social network conducted along with Applied Marketing Science. Key findings of the study included: Customers who receive responses when they tweet businesses are willing to spend 3 percent to 20 percent more on average-priced items from those businesses in the future.
… By David Cohen on Aug. 24, 2016 - 4:00 PM Twitter Wednesday rolled out a button for websites that will allow visitors to send private messages to the individuals or companies behind those sites. The social network announced in a tweet that the new Message button is now available here for use on all websites: Announcing our new Message…
… Twitter has updated its iOS and Android app, introducing a new message button which makes it easier for users to share tweets in direct messages. With this update, users can tap the envelope icon underneath a tweet to share the tweet in a private conversation. Twitter said the number of direct messages sent grew over 60 percent in 2015…