Meta Data

  • Meta Tags: Writing Meta Data for Search Results & CTRs

    … (search engines results pages). If that’s the case, your page may be rewarded with a ranking boost. The next logical question would be, “How do I improve my search engine CTRs?” The short answer is: meta data. But not just any old meta data — more specifically, Titles & Descriptions. What is Meta Data? Search engines use meta data to determine what…

    The SEM Postin SEO- 22 readers -
  • Skimlinks Data Provider Checklist – Asking the Right Questions

    … based on this information. That helps buyers avoid a scenario in which they target consumers who may have researched a product they can’t afford or have no real intent to purchase. The result is better segment performance. Digital marketers and agencies that engage in programmatic advertising must choose the right data provider to optimize their cost…

    Marketing Technology Blogin Affiliate- 33 readers -
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