Meta Data

  • Meta Tags: Writing Meta Data for Search Results & CTRs

    … (search engines results pages). If that’s the case, your page may be rewarded with a ranking boost. The next logical question would be, “How do I improve my search engine CTRs?” The short answer is: meta data. But not just any old meta data — more specifically, Titles & Descriptions. What is Meta Data? Search engines use meta data to determine what…

    The SEM Postin SEO- 23 readers -
  • Skimlinks Data Provider Checklist – Asking the Right Questions

    … per thousand impression (CPM) or cost per action (CPA) rates. The rate of growth in the programmatic advertising and data-driven marketing sectors can make it difficult to know how to choose the right data provider. But by applying these three common-sense questions when assessing a data provider’s value proposition, digital marketers and agencies can open up the black box and find the right data mix. © 2015 DK New Media. …

    Marketing Technology Blogin Affiliate- 36 readers -
Get the top posts daily into your mailbox!