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  • Guide to Google ranking signals – Part 1: on-page factors

    … instalments will specifically cover content, links, machine learning, site-wide factors, domain factors, mobile, speed, local, social… phew, let’s not get ahead of ourselves. First let’s look at the simple, technical elements Google uses to rank your page. On-page factors: 1 – 10 Title tag As I’ve already discussed in our guide to writing title tags…

    Christopher Ratcliff/ Search Engine Watch- 18 readers -
  • Google’s recent SERP changes and tests: everything you need to know

    … Over the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search results pages. The first, as we reported in our round-up of key search marketing news on Friday, is that Google appears to have increased the length limit for title tags in the SERPs to around 69-70 characters. Long…

    Search Engine Watch- 15 readers -
  • How 3 Mega E-Commerce Websites Approach Title Tag & Meta Description Optimization

    … to click. It does not evoke interest, or curiosity, or excitement. We recommend drafting a title that highlights the value proposition or ties into an overarching brand voice. Best Buy Best Buy’s approach to meta titles and descriptions is the perfect mix of taglines, keywords and marketing objectives to provide attractive page snippets you can’t…

    TopRank®in SEO How To's- 21 readers -
  • 1 Hour SEO Audit Challenge: Tiffany & Co.

    … (which you can find here), we’ve based grades on the following criteria: Content Schema Backlinks Site Speed Meta Tag Issues Title Tag Issues Just in case you’re not familiar with the brand (and you should familiarize yourself if you still need to get a last minute gift for a special someone), Tiffany & Co. has been one of the most…

    Austin Paley/ ROI Factor Blogin SEO Content- 19 readers -