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  • Guide to Google ranking signals – Part 1: on-page factors

    …, these are used to tell search engines and visitors what your webpage is about in the most concise and accurate way possible. According to Moz, title tags have “long been considered one of the most important on-page SEO elements.” Here’s what you need to know about how they affect your ranking… 1) You need to include any keywords you wish to rank…

    Christopher Ratcliff/ Search Engine Watch- 12 readers -
  • Google’s recent SERP changes and tests: everything you need to know

    … “fifty shades of blue” test in 2009. Some users have noticed Google trialling different shades of blue in their search results, while others are protesting a change in link colour from blue to black. Hoping that @google change the colour of links back to blue soon. These black links are making me sad. ☹️ #Google — D…

    Search Engine Watch- 14 readers -
  • 1 Hour SEO Audit Challenge: Tiffany & Co.

    … load time they’re experience has occurred only over the last month or so – meaning that something they’ve put in place recently is probably causing this jump. Hopefully the error is noticed and addressed. Grade: F Meta Tag Issues Optimizing meta titles and descriptions is an important step that every business needs to take on their website to make…

    Austin Paley/ ROI Factor Blogin SEO Content- 18 readers -