Meta Description

  • Guide to Google ranking signals – Part 1: on-page factors

    … characters long, including spaces. Anything longer and Google may cut you short. If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. H1 tags The difference between a H1 tag and a title tag is simple: title-tags appear in search results and the H1 tag is what…

    Christopher Ratcliff/ Search Engine Watch- 4 readers -
  • Google’s recent SERP changes and tests: everything you need to know

    … by the search results widening: meta descriptions are also being given more room (about 100 characters) on each line, and in some cases displaying three lines of description instead of the usual two, which is a huge change. However, Google is still cutting many of them off at two lines and around 150 characters, meaning it’s probably too early…

    Search Engine Watch- 9 readers -
  • How 3 Mega E-Commerce Websites Approach Title Tag & Meta Description Optimization

    … to click. It does not evoke interest, or curiosity, or excitement. We recommend drafting a title that highlights the value proposition or ties into an overarching brand voice. Best Buy Best Buy’s approach to meta titles and descriptions is the perfect mix of taglines, keywords and marketing objectives to provide attractive page snippets you can’t…

    TopRank®in SEO How To's- 18 readers -
  • 1 Hour SEO Audit Challenge: Tiffany & Co.

    … well-known jewelers in the world over the last 175 years. They’ve gone from a New York City legend to jewelers of international renown. Tools Used In order to continue to keep this ongoing series consistent, I’ve used the same tools we’ve been using thus far in our 1 hour SEO Audit Challenges in order to give Tiffany & Co. as fair a grade…

    Austin Paley/ ROI Factor Blogin SEO Content- 16 readers -
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