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Search engines find keywords in different elements of a page and use them to determine whether or not the page should be ranked in certain results. Proper use of keywords will get your page indexed for specific searches but does not guarantee placement or rank within that search. There are also some common keyword mistakes to avoid. Each page should target a tight collection of keywords.
… believes that you have two pages with similar content, they’ll rank the best page and ignore the rest. Utilizing unique meta descriptions on every page will ensure pages are not crawled and determined to be duplicate content. Keywords – Keywords utilized in meta descriptions don’t directly impact the ranking of your page, but they are highlighted…