Metasearch

  • The Power of Keywords

    … Hotel websites are constantly in competition for prime web search space with OTA’s. As a hotelier, having a high rank on Google is extremely important. Unique, well-written website content is sure to give your site a boost. But content is not enough to help your website stand above the competition. This is why the use of keywords is important…

    E-Marketing Associatesin SEO Content Google- 15 readers -
  • Changes to the Way Guest Shop for Hotels

    … aspects of their business. Revenue Managers take note, your direct competition is no longer just the hotels down the street, but now can be any vacant condo in your area. The post Changes to the Way Guest Shop for Hotels appeared first on E-Marketing Associates - Online Marketing Products for Independent Hotels. …

    Joshua Meehan/ E-Marketing Associates- 7 readers -
  • Understanding the Complexity of the Booking Journey

    … Understanding the path to booking for most traveler shoppers can be very complex especially when it comes to different devices. The path to booking will vary depending on the device a traveler is using and which search engines, OTA or meta search sites they are searching from. It is imperative that hoteliers be aware that consumer behavior shifts…

    Melody Ciria/ E-Marketing Associates- 17 readers -
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