Metasearch

  • The Power of Keywords

    … that will allow you to see the strength of a potential keyword. Once you decide on your keywords, ensure that that naturally flow with your content. Mastering your use of keywords raises the likelihood of a better ranking. Remember to keep your guests in mind when coming up with these keywords. The more specific your keywords are, the more likely you are to get a better search ranking. The post The Power of Keywords appeared first on E-Marketing Associates - Online Marketing Products for Independent Hotels. …

    E-Marketing Associatesin SEO Content Google- 15 readers -
  • Changes to the Way Guest Shop for Hotels

    … The travel industry is changing faster than ever. It seems like every week there is a new buyout, partnership or start up that is changing the way guests shop for hotels. This week is no different with some interesting news from Hipmunk and TripAdvisor.+ Hipmunk is another meta search engine growing in popularity. Recent partnerships with Yahoo…

    Joshua Meehan/ E-Marketing Associates- 8 readers -
  • Understanding the Complexity of the Booking Journey

    … Understanding the path to booking for most traveler shoppers can be very complex especially when it comes to different devices. The path to booking will vary depending on the device a traveler is using and which search engines, OTA or meta search sites they are searching from. It is imperative that hoteliers be aware that consumer behavior shifts…

    Melody Ciria/ E-Marketing Associates- 17 readers -
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