- Our Blog
Hotel websites are constantly in competition for prime web search space with OTA’s. As a hotelier, having a high rank on Google is extremely important. Unique, well-written website content is sure to give your site a boost. But content is not enough to help your website stand above the competition. This is why the use of keywords is important.
… The travel industry is changing faster than ever. It seems like every week there is a new buyout, partnership or start up that is changing the way guests shop for hotels. This week is no different with some interesting news from Hipmunk and TripAdvisor.+ Hipmunk is another meta search engine growing in popularity. Recent partnerships with Yahoo…
… Understanding the path to booking for most traveler shoppers can be very complex especially when it comes to different devices. The path to booking will vary depending on the device a traveler is using and which search engines, OTA or meta search sites they are searching from. It is imperative that hoteliers be aware that consumer behavior shifts…