• The Content Marketer’s Guide to UTM Parameters for Tracking Referrals

    … If you’ve ever used Google Analytics, you’ve probably heard about UTM parameters. UTM parameters aren’t a new technology. In fact, they’re ubiquitous. But they also may be one of the most misunderstood and most frequently abused website tracking tools around. So today, I’m here to explain what they are, why they were invented, when you Read More…

    Copyblogger- 8 readers -
  • Google Analytics: Misunderstandings that hold marketers back

    … to everyone, and an ever more impressive list of paid products via the Analytics 360 suite, marketers need to understand the data in front of them. Unfortunately, there are some common misunderstandings of how Google collects, configures, processes, and reports data. The below are some of the commonly misunderstood metrics and features within…

    Search Engine Watch- 14 readers -
  • Here’s the Daily Mail’s Winning Social Video Strategy

    … to be for higher-than-average engagement metrics. Its audience on that platform is highly invested in its content, so much so they interact with it, share it, like it, and comment on it. Of course, other publishers can take a cue from Daily Mail by paying attention to their own engagements on various platforms to see which one best resonates with their particular…

    ReelSEOin Twitter YouTube- 17 readers -
  • 10 Signs Your Blog is Working

    …. There are other blog metrics to look at, and here are some signs to watch out for. Traffic is up First and foremost, if people are clicking on the blog links you share on social media and visiting your site on a consistent basis, it’s usually an indication that you’re doing something right. As you are starting out any spike in traffic is a good…

    The Blog Heraldin Social- 17 readers -
  • PMA Online Shopping Survey Results

    … The PMA Measurements and Insights Council recently conducted a survey to ascertain the top reasons that consumers shop online. With over 750 respondents in 48 states, the survey was a good representation of the various reasons often given by shoppers. When asked for the top 3 reasons that they shop online, consumers responded (in order…

    The PMA- 17 readers -
  • Here’s why lots of likes doesn’t equal business success

    … TrackMaven has released its latest Marketing Leadership Survey and, worryingly, it suggests brands and their marketers are still hung up on vanity metrics, rather than metrics linked to a return on investment. More than 70 per cent of marketers said attributing social and content activity to revenue was one of the top marketing challenges…

    Lush Digitalin Social- 20 readers -
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