Metrics

  • Marketing 101: What is a unique visitor?

    …Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. Read on to learn more about using analytics to better understand how your customers are interacting with your site, and how frequently they are doing so…

    MarketingSherpa Blog- 12 readers -
  • Blending Art with Strategy for Powerhouse Content

    … We talk a lot on Copyblogger about how to write content that’s more vivid, more memorable, more distinctive. But there’s always another side to that creative coin — the strategic side. Your content might be marvelously entertaining and engaging, but if it’s not placed in a strategic context, you’ve limited its power. Getting smarter about Read…

    Sonia Simone/ Copybloggerin Content- 11 readers -
  • The Content Marketer’s Guide to UTM Parameters for Tracking Referrals

    … If you’ve ever used Google Analytics, you’ve probably heard about UTM parameters. UTM parameters aren’t a new technology. In fact, they’re ubiquitous. But they also may be one of the most misunderstood and most frequently abused website tracking tools around. So today, I’m here to explain what they are, why they were invented, when you Read More…

    Copyblogger- 8 readers -
  • Google Analytics: Misunderstandings that hold marketers back

    … Google Analytics (GA) has done more than any other platform to bring the practice of data analytics to the center of organizations. By offering a free-to-use, intuitive solution to businesses of any size, it has offered the promise of full transparency into customer behavior. Moreover, as part of the broader marketing analytics movement, it has…

    Search Engine Watch- 14 readers -
  • Here’s the Daily Mail’s Winning Social Video Strategy

    … boasted the largest circulation in the entire world at one million, rivaling top competitors The New York World and The New York Journal. Now, the Daily Mail’s popularity has gone digital. With over 11.3 million followers on Facebook alone, the news outlet is one of the most-watched video producers around, frequently claiming a top ten position…

    ReelSEOin Twitter YouTube- 17 readers -
  • 10 Signs Your Blog is Working

    …. There are other blog metrics to look at, and here are some signs to watch out for. Traffic is up First and foremost, if people are clicking on the blog links you share on social media and visiting your site on a consistent basis, it’s usually an indication that you’re doing something right. As you are starting out any spike in traffic is a good…

    The Blog Heraldin Social- 17 readers -
  • PMA Online Shopping Survey Results

    … The PMA Measurements and Insights Council recently conducted a survey to ascertain the top reasons that consumers shop online. With over 750 respondents in 48 states, the survey was a good representation of the various reasons often given by shoppers. When asked for the top 3 reasons that they shop online, consumers responded (in order…

    The PMA- 17 readers -
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