Metrics

    • Video Measurement Is Broken. Here’s How to Fix It

      In Arthur Conan Doyle’s novel The Sign of Four, Sherlock Holmes says one of his most iconic witticisms, “I never guess. It is a shocking habit—destructive to the logical faculty.” Luckily for Holmes, he never worked in marketing. The famous detective may have had brilliant deductive powers, but even he would’ve struggled to make sense of today’s digital video landscape.

      Jordan Teicher/ The Content Strategistin Social How To's- 18 readers -
    • User-generated March Madness Videos Explode on Instagram

      It’s the biggest U.S. tent pole event after the Super Bowl and the Grammys. Yes, you’ve got it: March Madness. With millions of brackets played among friends and colleagues, it’s no wonder that friendships and alliances begin (or end) during this annual U.S. tradition. What’s unique about this event is its ability to bring together diverse groups including college sports fana ...

      ReelSEOin Social Facebook- 15 readers -
  • Here’s why lots of likes doesn’t equal business success

    … as successfully as possible. Actionable metrics linked to ROI are going to tell you more about the success of your social and content activity than the number of “likes” on a post ever will. If you want to work with a team that knows how to deliver ROI from a well thought out content strategy, get in touch with Lush Digital Media. Like what you’ve read…

    Lush Digitalin Social- 13 readers -
  • Quick Online Shopping Survey (Help Us Spread the Word!)

    … The Performance Marketing Association is conducting a short survey to collect feedback about online shopping. The survey takes only one minute and will be used to help us better understand consumer shopping habits as they relate to the players in our industry. Survey responses are anonymous and will be used only in aggregate by members…

    The PMA- 12 readers -
  • Facebook Users Find Video 5x More Engaging Than Images

    …% of participants claiming they had increased their video viewing over the last 12 months. Facebook IQ discovered other metrics higher than the UK respondents: UAE citizens were 1.40x more likely to watch video on a smartphone than on a computer at least once a day 77% of respondents preferred videos under ten minutes, with 67% of millennials claim it’s easier…

    ReelSEOin Social Facebook- 15 readers -
  • A Day in the Life Of: Head of Brand Partnerships at ATTN:

    … In the world of video marketing, statistics and data are consistently touted as the most important metrics to consider when determining the success of a branded content campaign. But sometimes it’s important to pause for a moment and remember that stats aren’t everything, even in this technology-driven world. Data points are all well and good…

    ReelSEOin Social Google Facebook- 17 readers -
  • 3 Big YouTube Numbers Video Marketers Need to Care About

    …, which announced that it had started reporting of new mobile video metrics for YouTube and its Partner Channels. My first response was, “It’s about time.” I’d stopped reporting on comScore’s monthly rankings of online video properties back in October 2013 when it became clear that they only reflected desktop data, while 40 percent of YouTube views back…

    Greg Jarboe/ ReelSEOin Social YouTube- 19 readers -
  • Is Personalization the New Buzz for 2017? (Infographic)

    … On social media, there are core metrics marketers are well aware of, from simple clicks to more complex conversion data. However, raw data isn’t enough to power social campaigns anymore; users and potential customers want a better experience. An infographic from real-time marketing software provider Signal examines potential trends for 2017…

    AllTwitter- 13 readers -
  • LinkedIn Overhauls Desktop Site

    … “Conversations and content” were the key elements of LinkedIn’s overhaul of its desktop experience. Director of engineering Chris Pruett introduced the redesign in a blog post, saying that it will roll out to all users worldwide “in the coming weeks.” Pruett stressed that navigation on LinkedIn’s desktop site has been simplified into seven core…

    David Cohen/ Inside Facebook- 21 readers -
  • Parse Reminds Developers About Jan. 30 Shutdown

    … Parse co-founder Kevin Lacker issued a reminder that the cloud application platform is shuttering Jan. 30. Facebook announced last January that it was pulling the plug on Parse—which it acquired in April 2013—to focus more resources on “high-impact products and services in areas like analytics, monetization, discovery and authentication…

    David Cohen/ AllTwitterin Facebook- 20 readers -
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