Metrics

    • 10 Signs Your Blog is Working

      A decade ago the term blog was typically reserved for stay-at-home-moms and tech enthusiasts. Blogs were largely seen as forms of online diaries. Sure, some blogs were interesting to read but at that point in time they were not viewed as an integral component of brand success. Fast forward ten years and the blogging landscape has changed dramatically.

      The Blog Heraldin Social- 16 readers -
    • PMA Online Shopping Survey Results

      The PMA Measurements and Insights Council recently conducted a survey to ascertain the top reasons that consumers shop online. With over 750 respondents in 48 states, the survey was a good representation of the various reasons often given by shoppers. When asked for the top 3 reasons that they shop online, consumers responded (in order of preference): Shipped Directly to My Door (61.

      The PMA- 14 readers -
    • 64 Percent of Consumers Purchase After Watching Branded Social Videos

      Tubular Insights (formerly known as ReelSEO) has been publishing the findings of Animoto’s annual reports on the state of social video marketing for years. So, highlighting the findings of “The State of Social Video 2017: Marketing in a Video First World ” is a great way to update critical data and analyze the latest trends in the digital video marketing business.

      Greg Jarboe/ ReelSEOin Facebook YouTube- 13 readers -
  • Here’s the Daily Mail’s Winning Social Video Strategy

    … to be for higher-than-average engagement metrics. Its audience on that platform is highly invested in its content, so much so they interact with it, share it, like it, and comment on it. Of course, other publishers can take a cue from Daily Mail by paying attention to their own engagements on various platforms to see which one best resonates with their particular…

    ReelSEOin Twitter YouTube- 13 readers -
  • Here’s why lots of likes doesn’t equal business success

    … TrackMaven has released its latest Marketing Leadership Survey and, worryingly, it suggests brands and their marketers are still hung up on vanity metrics, rather than metrics linked to a return on investment. More than 70 per cent of marketers said attributing social and content activity to revenue was one of the top marketing challenges…

    Lush Digitalin Social- 17 readers -
  • User-generated March Madness Videos Explode on Instagram

    … it to the Final 4. Uploaded content showing their progression throughout the tournament spiked along a number of different metrics. Their “Survive and Advance” to the Sweet #16 had almost 1M views the day it was uploaded. When they advanced to the Final Four, that video had almost 2.5x times that amount in the first day. So, the key takeaway to engaging fans…

    ReelSEOin Social Facebook- 18 readers -
  • Quick Online Shopping Survey (Help Us Spread the Word!)

    … The Performance Marketing Association is conducting a short survey to collect feedback about online shopping. The survey takes only one minute and will be used to help us better understand consumer shopping habits as they relate to the players in our industry. Survey responses are anonymous and will be used only in aggregate by members…

    The PMA- 12 readers -
  • Facebook Users Find Video 5x More Engaging Than Images

    …% of participants claiming they had increased their video viewing over the last 12 months. Facebook IQ discovered other metrics higher than the UK respondents: UAE citizens were 1.40x more likely to watch video on a smartphone than on a computer at least once a day 77% of respondents preferred videos under ten minutes, with 67% of millennials claim it’s easier…

    ReelSEOin Social Facebook- 17 readers -
  • A Day in the Life Of: Head of Brand Partnerships at ATTN:

    … In the world of video marketing, statistics and data are consistently touted as the most important metrics to consider when determining the success of a branded content campaign. But sometimes it’s important to pause for a moment and remember that stats aren’t everything, even in this technology-driven world. Data points are all well and good…

    ReelSEOin Social Google Facebook- 23 readers -
  • 3 Big YouTube Numbers Video Marketers Need to Care About

    …, which announced that it had started reporting of new mobile video metrics for YouTube and its Partner Channels. My first response was, “It’s about time.” I’d stopped reporting on comScore’s monthly rankings of online video properties back in October 2013 when it became clear that they only reflected desktop data, while 40 percent of YouTube views back…

    Greg Jarboe/ ReelSEOin Social YouTube- 27 readers -
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