• Google Analytics: Misunderstandings that hold marketers back

      Google Analytics (GA) has done more than any other platform to bring the practice of data analytics to the center of organizations. By offering a free-to-use, intuitive solution to businesses of any size, it has offered the promise of full transparency into customer behavior. Moreover, as part of the broader marketing analytics movement, it has helped shape the language we use daily.

      Search Engine Watch- 12 readers -
  • Here’s the Daily Mail’s Winning Social Video Strategy

    … Since its inception in 1896, the Daily Mail has been a huge hit with readers and audiences around the world, thanks to its long history of independent reporting, coverage of foreign affairs, and mass appeal. In its early days, the middle-market newspaper grew so quickly the owners had to find more printing facilities; by 1902, the Daily Mail…

    ReelSEOin Twitter YouTube- 16 readers -
  • 10 Signs Your Blog is Working

    …. There are other blog metrics to look at, and here are some signs to watch out for. Traffic is up First and foremost, if people are clicking on the blog links you share on social media and visiting your site on a consistent basis, it’s usually an indication that you’re doing something right. As you are starting out any spike in traffic is a good…

    The Blog Heraldin Social- 17 readers -
  • PMA Online Shopping Survey Results

    … The PMA Measurements and Insights Council recently conducted a survey to ascertain the top reasons that consumers shop online. With over 750 respondents in 48 states, the survey was a good representation of the various reasons often given by shoppers. When asked for the top 3 reasons that they shop online, consumers responded (in order…

    The PMA- 17 readers -
  • Here’s why lots of likes doesn’t equal business success

    … TrackMaven has released its latest Marketing Leadership Survey and, worryingly, it suggests brands and their marketers are still hung up on vanity metrics, rather than metrics linked to a return on investment. More than 70 per cent of marketers said attributing social and content activity to revenue was one of the top marketing challenges…

    Lush Digitalin Social- 20 readers -
  • User-generated March Madness Videos Explode on Instagram

    … groups including college sports fanatics, gamers, and yes, even gamblers. Although the odds of creating a perfect bracket are against us, online content creators can still increase their chances of reaching and engaging more fans during this two-week period by posting the right content at the right time. UGC March Madness Videos on Instagram From March…

    ReelSEOin Social Facebook- 22 readers -
  • Quick Online Shopping Survey (Help Us Spread the Word!)

    … The Performance Marketing Association is conducting a short survey to collect feedback about online shopping. The survey takes only one minute and will be used to help us better understand consumer shopping habits as they relate to the players in our industry. Survey responses are anonymous and will be used only in aggregate by members…

    The PMA- 12 readers -
  • Facebook Users Find Video 5x More Engaging Than Images

    …% of participants claiming they had increased their video viewing over the last 12 months. Facebook IQ discovered other metrics higher than the UK respondents: UAE citizens were 1.40x more likely to watch video on a smartphone than on a computer at least once a day 77% of respondents preferred videos under ten minutes, with 67% of millennials claim it’s easier…

    ReelSEOin Social Facebook- 20 readers -
  • A Day in the Life Of: Head of Brand Partnerships at ATTN:

    … In the world of video marketing, statistics and data are consistently touted as the most important metrics to consider when determining the success of a branded content campaign. But sometimes it’s important to pause for a moment and remember that stats aren’t everything, even in this technology-driven world. Data points are all well and good…

    ReelSEOin Social Google Facebook- 30 readers -
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