Metrics

  • Here’s the Daily Mail’s Winning Social Video Strategy

    … to be for higher-than-average engagement metrics. Its audience on that platform is highly invested in its content, so much so they interact with it, share it, like it, and comment on it. Of course, other publishers can take a cue from Daily Mail by paying attention to their own engagements on various platforms to see which one best resonates with their particular…

    ReelSEOin Twitter YouTube- 14 readers -
  • 10 Signs Your Blog is Working

    … A decade ago the term blog was typically reserved for stay-at-home-moms and tech enthusiasts. Blogs were largely seen as forms of online diaries. Sure, some blogs were interesting to read but at that point in time they were not viewed as an integral component of brand success. Fast forward ten years and the blogging landscape has changed…

    The Blog Heraldin Social- 17 readers -
  • PMA Online Shopping Survey Results

    … The PMA Measurements and Insights Council recently conducted a survey to ascertain the top reasons that consumers shop online. With over 750 respondents in 48 states, the survey was a good representation of the various reasons often given by shoppers. When asked for the top 3 reasons that they shop online, consumers responded (in order…

    The PMA- 17 readers -
  • Here’s why lots of likes doesn’t equal business success

    … TrackMaven has released its latest Marketing Leadership Survey and, worryingly, it suggests brands and their marketers are still hung up on vanity metrics, rather than metrics linked to a return on investment. More than 70 per cent of marketers said attributing social and content activity to revenue was one of the top marketing challenges…

    Lush Digitalin Social- 20 readers -
  • User-generated March Madness Videos Explode on Instagram

    … 14th – April 3rd of this year, engagement on March Madness video content on Instagram exploded compared to last year. Instagram engagement increased by 127% compared to content uploaded during the 2016 March Madness two-week window. What could have caused such an increase? I’m glad you asked. This year, the top content on Instagram during…

    ReelSEOin Social Facebook- 20 readers -
  • Quick Online Shopping Survey (Help Us Spread the Word!)

    … The Performance Marketing Association is conducting a short survey to collect feedback about online shopping. The survey takes only one minute and will be used to help us better understand consumer shopping habits as they relate to the players in our industry. Survey responses are anonymous and will be used only in aggregate by members…

    The PMA- 12 readers -
  • Facebook Users Find Video 5x More Engaging Than Images

    … telling of the habits and preferences of the UK people surveyed: Participants were 1.20x more likely to watch video on a smartphone than on a computer at least once a day 67% of respondents preferred videos under ten minutes, with millennials being 1.36x more likely than other respondents to say watching on mobile is easier than on a computer 54…

    ReelSEOin Social Facebook- 18 readers -
  • A Day in the Life Of: Head of Brand Partnerships at ATTN:

    … In the world of video marketing, statistics and data are consistently touted as the most important metrics to consider when determining the success of a branded content campaign. But sometimes it’s important to pause for a moment and remember that stats aren’t everything, even in this technology-driven world. Data points are all well and good…

    ReelSEOin Social Google Facebook- 25 readers -
  • 3 Big YouTube Numbers Video Marketers Need to Care About

    … Grail. So, I was struck recently when three – no more, no less – numbers that have shaped my understanding of YouTube video marketing suddenly “exploded” – blowing my assumptions about this video platform to tiny bits. 3 Big YouTube Numbers to Know I count one as the press release from comScore, which was distributed on Thursday, Feb. 23, 2017…

    Greg Jarboe/ ReelSEOin Social YouTube- 31 readers -
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