Metro Trains

Metro Trains Melbourne is the franchise operator of the suburban railway network of Melbourne, Australia. Metro Trains Melbourne is a joint venture between Hong Kong based MTR Corporation (60%), John Holland Group (20%) and UGL Rail (20%).Metro Trains Melbourne operates a fleet of 407 three-car train sets on 837 kilometres of track. There are sixteen regular service train lines and one special events train line. The train fleet travels over 30 million kilometres and provides more than 228 million customer boardings each year, over 14,000 services each week and carries over 415,000 passengers each weekday.
Posts about Metro Trains
  • On Being Mindful: What B2B Marketers Need to Know

    … If you’re in marketing, I’d wager you haven’t attended a conference recently that didn’t feature Coca-Cola, Red Bull, or Metro Trains as inspirational examples of marketing. If you’re a business-to-business (B2B) marketer, it’s discouraging knowing you’ll never have the kind of budgets and staffing associated with consumer products. Last month’s…

    Sarah Mitchell/ Global Copywritingin Content- 8 readers -
  • Halloween treats from 13 spooky brands

    … the hashtag #XXMasquerade or upload them to, for a chance to go to a real-life “Grand Masquerade” in New Orleans next month. Metro Trains, Melbourne, Australia The rail safety public service announcement campaign “Dumb Ways to Die” went viral for Metro Trains in Melbourne, Australia, in 2012. This Halloween, Metro Trains has…

    Tanya Dua/ Digidayin Facebook Twitter- 8 readers -
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