Metropolitan Museum Of Art

  • How to Love Facebook Live

    … used to support your brand rather than to be a platform for randomly generated content. Don’t fall into the trap of using Facebook Live just because you can. Have a purpose. And that purpose starts with your brand, whether corporate or personal. For instance, Facebook chief operating officer Sheryl Sandberg and Metallica use Facebook Live…

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  • Facebook Live All Dressed Up for Met Gala

    … By David Cohen on May. 4, 2016 - 5:00 PM The annual Met Gala in New York Monday night, benefiting the Metropolitan Museum of Art, was all over Facebook Live. The social network’s live-video-streaming feature was used by the museum itself, as well as by media outlets including MTV, Harper’s Bazaar, The New York Times, E!, New York Magazine’s The Cut, Vogue, Us Weekly, Elle, People, Teen Vogue and The Zoe Report: Image courtesy of Shutterstock. …

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  • Which Brands Create the Most Contagious Content on Social?

    … As a marketer, producing consistent viral content, is a sort of holy grail that many strive for. However, creating viral content is complex and often expensive. So instead of chasing a dream, it may be better to apply real insights in your content creation. To that end, digital marketing agency DigitasLBi and author Jonah Berger teamed up…

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  • Museums, the Next Media Companies

    … new for the team, a move meant to capitalize on the increasing popularity of “binge-watching.” He hopes the schedule will create excitement along the lines of a new season of House of Cards, instead of a more typical one-time dump or gradual, one-at-a-time trickle. This experimental distribution strategy is just one among many at the Met, where…

    Dillon Baker/ The Content Strategistin Social Content YouTube- 10 readers -
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