Micah Adler

  • Fiksu: Cost to Acquire Loyal iOS Users Fell in March

    … its Cost Per Install Index, as it believes “CPI is no longer a good gauge of an app’s success.” In a statement, Micah Adler, CEO of Fiksu, commented: As the app market has evolved, so has our analysis and measurement of what is influencing it. Today, marketers need to be segmenting their users more precisely and analyzing their results to reflect…

    AllFacebookin Mobile- 17 readers -
  • Fiksu: App Downloads Hit Record High in December 2014

    … year-end competition among brands, as well as an apparent “backing down” by game publishers, who chose to limit their spending during the holiday war. Micah Adler, CEO of Fiksu, said in a statement: Reaching a new milestone of 9.2M app downloads – up over a million from last month – is an indicator of what we call the “the new reality of apps…

    AllTwitter- 16 readers -