Micah Adler

  • Fiksu: Cost to Acquire Loyal iOS Users Fell in March

    … Mobile marketing technology company Fiksu released its indexes for March 2016, which revealed that the cost to acquire a loyal user on iOS decreased 8 percent from February, to $3.21, up 4 percent year-over-year. In addition, Fiksu’s App Store Competitive Index–which tracks the average number of daily downloads for the top 200 free iOS…

    AllFacebookin Mobile- 9 readers -
  • Fiksu: App Downloads Hit Record High in December 2014

    …. Interestingly, the Cost Per Install index was split for the month, with different costs for apps and games. The cost per install for iOS and Android apps increased 42 percent and 47 percent in December, respectively, while this number decreased by 15 percent and 6 percent for iOS and Android games. Fiksu attributes this split to the increased…

    AllTwitter- 9 readers -