Michael Brenner

  • Use Interconnected Content To Maximize Content Marketing Results

    … they face to find out more about your readers. Ask readers to segment themselves. Smart Passive Income’s Pat Flynn does this. Offer readers’ favorite content. It’s a good bet newbies don’t know your existing content. Serve them your top content. Give them a welcome series. Think of this as a mini-course to warm them to your content. If you’ve…

    Heidi Cohen/ Heidi Cohenin Content- 13 readers -
  • Why You Need Influencer Relations Marketing Now

    …, and Matt Cutts, formerly of Google, have retained their influence after leaving the companies where they built their base. Actionable Influencer Relations Marketing Tips: Make it easy for employees to contribute. Let employees create content in any format (text, audio or video). Reassure them you’ll supply editing and sex appeal to make…

    Heidi Cohen/ Heidi Cohen- 32 readers -
  • Content Marketing Definition

    … content. Brian Lindamood – Manta 34. Content marketing is the process by which you provide truly relevant and useful content to your prospects and customers to help them solve their issues. In turn, you build loyalty and trust for your brand — and ultimately build an audience and increase profits. Michele Linn – Content Marketing Institute 35…

    Heidi Cohen/ Heidi Cohenin Content- 53 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … commitment, take heed of Content Marketing Institute’s Joe Pulizzi. At Content Marketing World 2016, he declared, “Halfway measures are worst than not doing any content marketing.” (Editor’s note: Quote based on my notes.) On the content marketing maturity scale, roughly one third are mature, one third are midway there and a third are starting out. Look…

    Heidi Cohen/ Heidi Cohenin Content- 38 readers -
  • 5 Social Media Content Formats Your Business Needs

    … important lines to guide readers. Select short words. (Hat tip: Winston Churchill) 2. Social Media Content Format: Images Images include a variety of options: pictures, photographs, charts, infographics, cartoons and even activity books. (BTW, I wrote Marketo’s Let’s Get Visual ebook. ) 74% of social media marketers use images according to Social…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 46 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    … of their blogs. Many are still going and have expanded into professional media entities like Jay Baer’s Convince and Convert and Lee Odden’s Online Marketing Blog. Jason Miller viewed LinkedIn’s blog as the uncut jewel in LinkedIn’s content crown when he joined their team. Effectively, businesses view social media blogging as dead. Their posts…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 26 readers -
  • Orphan Content: Is Your Budget Going Down The Toilet?

    … content Unlike re-envisioning or curating your existing content, repackaging your content takes your existing information and transforms it into something new. It usually involves combining a number of pieces of content and adding new text and images. It’s best used for ebooks and presentations. For example, when he was at SAP, Micheal Brenner took…

    Heidi Cohen/ Heidi Cohenin Content- 35 readers -
  • 2016 Content Marketing Plan For Success

    … of proposed A/B tests. Review your corporate content to determine where you have duplicate or similar content efforts. Which content is better and why? Are there political reasons for the extra effort? If so, how will you resolve them? As Michael Brenner says “Behind every piece of bad content is an executive who wanted it.” Does all of the corporate…

    Heidi Cohen/ Heidi Cohenin Content- 35 readers -
  • Brands Share Their Most Hair-Raising Content Marketing Horror Stories

    … of Halloween, we asked marketing superstars from 3M, NewsCred and Content Marketing Institute to share their most harrowing tales of content marketing gone wrong. Prepare to be edified and terrified with these 3 hair-raising content marketing horror stories. Michael Brenner Head of Strategy, NewsCred My personal content marketing horror story…

    Ashley Zeckman/ TopRank®in Content- 26 readers -
  • Improve Your Content Marketing To Drive Performance

    … effective with content marketing is because we’re not starting with the ‘why?’” Brain Traffic’s Kristina Halvorson empowered the Content Marketing World audience to ask why and to say no to those activities that aren’t strategically relevant. Develop a content marketing mission statement. Here’s Michael Brenner’s Mad Lib version to get you on track…

    Heidi Cohen/ Heidi Cohenin Content- 44 readers -
  • The Midwest’s Best: CMI Presents Content Marketing World

    … organizations, content marketing is still believed to be a fad, hobby or something that isn’t of critical importance in the enterprise. In this interactive session, hear from experts that have “been there, done that” and give you tangible examples and ideas for how to get proper buy-in for content marketing in your organization. Michael Brenner Developing…

    Danielle Look/ Relevancein SEO Content- 20 readers -
Get the top posts daily into your mailbox!