Michael Brenner

    • Use Interconnected Content To Maximize Content Marketing Results

      Why Interconnected Content Is The On Ramp to Your Content Marketing Offering While we create one content effort at a time, no piece of content is an island. We develop related content to extend its reach and effectiveness to get beyond one and done content. As Michael Brenner says, “Behind every piece of unused content is an executive who wanted it.

      Heidi Cohen/ Heidi Cohenin Content- 10 readers -
  • Why You Need Influencer Relations Marketing Now

    … Crestodina. Spin Sucks #FollowFriday Column Spotlights Andy Crestodina Ask customers for their favorite tips to use your products. Spotlight your customers and give prospects the information they seek on your blog. B. Employees When using employees as influencers, tread lightly. Skip your CEO and other members of the c-suite. To put it bluntly…

    Heidi Cohen/ Heidi Cohen- 31 readers -
  • Content Marketing Definition

    … content. Brian Lindamood – Manta 34. Content marketing is the process by which you provide truly relevant and useful content to your prospects and customers to help them solve their issues. In turn, you build loyalty and trust for your brand — and ultimately build an audience and increase profits. Michele Linn – Content Marketing Institute 35…

    Heidi Cohen/ Heidi Cohenin Content- 52 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … beneath the 89% of North American B2B companies to appreciate what’s required to be a content marketer in 2017. When it comes to content marketing success, there’s a marked difference when you look at the most successful, the average and least success marketers. 2017 B2B Content Marketing Research Comparison Chart Specifically you must: Know…

    Heidi Cohen/ Heidi Cohenin Content- 33 readers -
  • 5 Social Media Content Formats Your Business Needs

    … There are 5 key social media content formats. Each has its own specific characteristics to attract your target audience on social media. 1. Social Media Content Format: Text Text tends to be the densest and most difficult to consume social media content format. Users read about 20% of the text on the average page according to usability expert Jakob…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 43 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    … leadership. Michael Brenner established himself as an expert with his blog while he was at SAP. 3. Blogs allow multi-directional engagement Many marketers use social media to engage with their customers and broader audience. Social media blogging is engagement-friendly. Blogs provide 4 types of engagement. Comments Blog comments allow readers to interact…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 24 readers -
  • Orphan Content: Is Your Budget Going Down The Toilet?

    …. Edgar’s Laura Roeder recommends tapping into algorithms to maximize your content reach keeping your social media shares alive on various platforms. This way you and your audience don’t forget about it. Razorsocial’s Ian Cleary spotlights older articles in his email newsletters. I’m sure it drives new readers to existing content. Noah Kagan…

    Heidi Cohen/ Heidi Cohenin Content- 31 readers -
  • 2016 Content Marketing Plan For Success

    … of proposed A/B tests. Review your corporate content to determine where you have duplicate or similar content efforts. Which content is better and why? Are there political reasons for the extra effort? If so, how will you resolve them? As Michael Brenner says “Behind every piece of bad content is an executive who wanted it.” Does all of the corporate…

    Heidi Cohen/ Heidi Cohenin Content- 32 readers -
  • Brands Share Their Most Hair-Raising Content Marketing Horror Stories

    … of Halloween, we asked marketing superstars from 3M, NewsCred and Content Marketing Institute to share their most harrowing tales of content marketing gone wrong. Prepare to be edified and terrified with these 3 hair-raising content marketing horror stories. Michael Brenner Head of Strategy, NewsCred My personal content marketing horror story…

    Ashley Zeckman/ TopRank®in Content- 26 readers -
  • Improve Your Content Marketing To Drive Performance

    … effective with content marketing is because we’re not starting with the ‘why?’” Brain Traffic’s Kristina Halvorson empowered the Content Marketing World audience to ask why and to say no to those activities that aren’t strategically relevant. Develop a content marketing mission statement. Here’s Michael Brenner’s Mad Lib version to get you on track…

    Heidi Cohen/ Heidi Cohenin Content- 42 readers -
  • The Midwest’s Best: CMI Presents Content Marketing World

    … It’s always hard going back to work after a nice, long holiday weekend. Perhaps that’s why two of our industry’s leading conferences picked the week of Labor Day to hold their annual events. Rather than returning to your desk on Tuesday September 8th, surely you can justify a few more days out of the office for the sake of growth and learning…

    Danielle Look/ Relevancein SEO Content- 18 readers -
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