Michael Brenner

  • Why You Need Influencer Relations Marketing Now

    …. This promotes the employees and attracts attention for GE better than basic PR. If you own your business, like Mark Schaefer or Lee Odden, then building your presence across platforms drives business and benefits for you. But building influencers within a large corporation has its drawbacks. Thought leaders like Michael Brenner, formerly of SAP…

    Heidi Cohen/ Heidi Cohen- 21 readers -
  • Content Marketing Definition

    …. Content marketing is using any type of content (newsletters, blog posts, white papers, videos, Tweets, podcasts, wall posts) to attract an audience you wish to market to. Capturing their attention through great content gives you the opportunity to present calls-to-action to them to purchase or try your product or service. Jason Falls – Social Media…

    Heidi Cohen/ Heidi Cohenin Content- 30 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … necessarily translate to quality leads or sales. (Michael Brenner’s The Content Formula is helpful for accomplishing this. Check his author interview. ) 80% of 2017 B2B Content Research respondents believe their organization will focus on lead generation in the next year. 57% of respondents measure lead quality; only 34% feel this metric truly measures…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
  • 5 Social Media Content Formats Your Business Needs

    … text social media content into social media shares. 900 words is the sweet spot for blog post length according to Orbit Media’s Blog Survey. But 8% of bloggers are going deeper with 1,500 words. Social media options Blogs are the jewel in the crown of social media. You own the content and the media entity. You retain all intellectual property…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 33 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    … leadership. Michael Brenner established himself as an expert with his blog while he was at SAP. 3. Blogs allow multi-directional engagement Many marketers use social media to engage with their customers and broader audience. Social media blogging is engagement-friendly. Blogs provide 4 types of engagement. Comments Blog comments allow readers to interact…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 15 readers -
  • Orphan Content: Is Your Budget Going Down The Toilet?

    … content Unlike re-envisioning or curating your existing content, repackaging your content takes your existing information and transforms it into something new. It usually involves combining a number of pieces of content and adding new text and images. It’s best used for ebooks and presentations. For example, when he was at SAP, Micheal Brenner took…

    Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • 2016 Content Marketing Plan For Success

    … of proposed A/B tests. Review your corporate content to determine where you have duplicate or similar content efforts. Which content is better and why? Are there political reasons for the extra effort? If so, how will you resolve them? As Michael Brenner says “Behind every piece of bad content is an executive who wanted it.” Does all of the corporate…

    Heidi Cohen/ Heidi Cohenin Content- 27 readers -
  • Brands Share Their Most Hair-Raising Content Marketing Horror Stories

    … of Halloween, we asked marketing superstars from 3M, NewsCred and Content Marketing Institute to share their most harrowing tales of content marketing gone wrong. Prepare to be edified and terrified with these 3 hair-raising content marketing horror stories. Michael Brenner Head of Strategy, NewsCred My personal content marketing horror story…

    Ashley Zeckman/ TopRank®in Content- 22 readers -
  • Improve Your Content Marketing To Drive Performance

    … effective with content marketing is because we’re not starting with the ‘why?’” Brain Traffic’s Kristina Halvorson empowered the Content Marketing World audience to ask why and to say no to those activities that aren’t strategically relevant. Develop a content marketing mission statement. Here’s Michael Brenner’s Mad Lib version to get you on track…

    Heidi Cohen/ Heidi Cohenin Content- 31 readers -
  • The Midwest’s Best: CMI Presents Content Marketing World

    … organizations, content marketing is still believed to be a fad, hobby or something that isn’t of critical importance in the enterprise. In this interactive session, hear from experts that have “been there, done that” and give you tangible examples and ideas for how to get proper buy-in for content marketing in your organization. Michael Brenner Developing…

    Danielle Look/ Relevancein SEO Content- 14 readers -
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