Michael Brenner

  • Why You Need Influencer Relations Marketing Now

    …. Spotlight customers using your products. Use their photos or yours. Get their permission first, especially if “Under 13s” are involved. Create a regular blog column focused on your customers. For example, Spin Sucks’s Gini Dietrich ran a #FollowFriday interview of its Twitter followers.I love this column from 2012 featuring Orbit Media’s Andy…

    Heidi Cohen/ Heidi Cohen- 28 readers -
  • Content Marketing Definition

    … and distribute content. Content marketing is building trust capital that can be used to change or enhance behavior of a target audience. Together these principles constitute necessary and sufficient criteria to qualify content marketing. Thomas Barregren 5. Maybe more of a description than an actual definition, but I love how Michael Brenner describes…

    Heidi Cohen/ Heidi Cohenin Content- 46 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … results. By planning for atomized content and repromotion, content marketers should extend the useful life of their content across a variety of formats and platforms. In the process, they should improve their ability to track results to their primary goals more effectively. BTW, I’m speaking at MarketingProfs B2B Conference next week…

    Heidi Cohen/ Heidi Cohenin Content- 27 readers -
  • 5 Social Media Content Formats Your Business Needs

    … How To Reel In Your Target Audience On Social Media Like a hungry teenager, social media always wants more content. To attract an audience on social media, you need to know your prospects, customers, influencers and social media followers. Ideally create a social media persona. At a minimum, answer the following 5 questions about your target…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 37 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    … of their blogs. Many are still going and have expanded into professional media entities like Jay Baer’s Convince and Convert and Lee Odden’s Online Marketing Blog. Jason Miller viewed LinkedIn’s blog as the uncut jewel in LinkedIn’s content crown when he joined their team. Effectively, businesses view social media blogging as dead. Their posts…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 18 readers -
  • Orphan Content: Is Your Budget Going Down The Toilet?

    … content Unlike re-envisioning or curating your existing content, repackaging your content takes your existing information and transforms it into something new. It usually involves combining a number of pieces of content and adding new text and images. It’s best used for ebooks and presentations. For example, when he was at SAP, Micheal Brenner took…

    Heidi Cohen/ Heidi Cohenin Content- 26 readers -
  • 2016 Content Marketing Plan For Success

    … content marketing decisions, not gut feel reactions. Need some tips regarding testing? Read “Which Test Won?” led by Anne Holland. Their weekly emailing checks how good your gut opinion is. Read it to improve your knowledge and testing. It’s a great example of email gamification. These 10 steps for your 2016 content marketing plan are based…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
  • Brands Share Their Most Hair-Raising Content Marketing Horror Stories

    … a dozen or so to the independent firm’s landing page. Thanks to the data, I was able to save my job and in the process showed some folks in our company the value of focusing on helping your customers, even if it means covering competitor research or mentioning them. Carlos Abler Leader: Content Marketing & Strategy Global eTransformation, 3M…

    Ashley Zeckman/ TopRank®in Content- 24 readers -
  • Improve Your Content Marketing To Drive Performance

    … B2B Content Marketing research. Get the tools you need to measure your results in place before you start your content marketing. If not, you’re headed for failure. Measure your progress against your past performance to assess real progress. Content Marketing Strategist Rebecca Lieb defined a 6 key metric content marketing ROI framework. Brand…

    Heidi Cohen/ Heidi Cohenin Content- 40 readers -
  • The Midwest’s Best: CMI Presents Content Marketing World

    … organizations, content marketing is still believed to be a fad, hobby or something that isn’t of critical importance in the enterprise. In this interactive session, hear from experts that have “been there, done that” and give you tangible examples and ideas for how to get proper buy-in for content marketing in your organization. Michael Brenner Developing…

    Danielle Look/ Relevancein SEO Content- 15 readers -
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