Michael Brenner

  • Use Interconnected Content To Maximize Content Marketing Results

    … related content. 2. During consumption interconnect content options Include links to related content and products. Curate related articles. Take a page from Content Marketing Institute’s playbook to consistently spotlight related content. Content Marketing Institute makes links to older related content stand out in the post. Add different content…

    Heidi Cohen/ Heidi Cohenin Content- 13 readers -
  • Why You Need Influencer Relations Marketing Now

    …. This promotes the employees and attracts attention for GE better than basic PR. If you own your business, like Mark Schaefer or Lee Odden, then building your presence across platforms drives business and benefits for you. But building influencers within a large corporation has its drawbacks. Thought leaders like Michael Brenner, formerly of SAP…

    Heidi Cohen/ Heidi Cohen- 32 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … necessarily translate to quality leads or sales. (Michael Brenner’s The Content Formula is helpful for accomplishing this. Check his author interview. ) 80% of 2017 B2B Content Research respondents believe their organization will focus on lead generation in the next year. 57% of respondents measure lead quality; only 34% feel this metric truly measures…

    Heidi Cohen/ Heidi Cohenin Content- 39 readers -
  • 5 Social Media Content Formats Your Business Needs

    … How To Reel In Your Target Audience On Social Media Like a hungry teenager, social media always wants more content. To attract an audience on social media, you need to know your prospects, customers, influencers and social media followers. Ideally create a social media persona. At a minimum, answer the following 5 questions about your target…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 48 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    … Blogging Alive and Kicking At The Center Of Your Marketing Social media blogging doesn’t get respect any more. Even though 59.3 million new WordPress blog posts are published each month. This number doesn’t include blog posts on Blogger buried deep in Google or on Tumblr languishing in Yahoo’s portfolio. Nor does this include blogs…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 26 readers -
  • Orphan Content: Is Your Budget Going Down The Toilet?

    … reassess existing content when you’re writing related or seasonal content. LinkedIn’s Jason Miller did this with his highly successful guide. 3. Add other media formats (where appropriate) Extend your content’s reach to new audiences by transcribing your articles into another media format. For example, Social Media Examiner creates an audio…

    Heidi Cohen/ Heidi Cohenin Content- 35 readers -
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