Michael Brenner

    • Why You Need Influencer Relations Marketing Now

      Inside Scoop On Influencer Relations Marketing Do you use influencer relations marketing to build trust, expand your marketing reach, and persuade prospects to purchase from you? 50% of marketers surveyed by Altimeter report small influencer marketing budgets (less than $100,000 annually) compared to the rest of the marketing mix. Translation: Influencer relations remain tactical in nature.

      Heidi Cohen/ Heidi Cohen- 17 readers -
  • Content Marketing Definition

    … – that will create a truly new and engaging brand experience for audiences to discover, enjoy and share. Kelly Hungerford 30. Content marketing provides valuable and actionable advice to an audience. Nadya Khoja – Venngage 31. Content marketing is about providing value for your audience on whatever channel they are on. The key is value. Brian Kolb…

    Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … necessarily translate to quality leads or sales. (Michael Brenner’s The Content Formula is helpful for accomplishing this. Check his author interview. ) 80% of 2017 B2B Content Research respondents believe their organization will focus on lead generation in the next year. 57% of respondents measure lead quality; only 34% feel this metric truly measures…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • 5 Social Media Content Formats Your Business Needs

    …. It’s worth using. Facebook Articles and Twitter are expanding the amount of text allowed. (BTW, Ann Handley called BS on Facebook for saying that text was going to disappear. ) It’s important to note that you can republish your blog posts on LinkedIn Publishing and Medium. BUT there’s a good chance it can be considered duplicate content…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 29 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    … of their blogs. Many are still going and have expanded into professional media entities like Jay Baer’s Convince and Convert and Lee Odden’s Online Marketing Blog. Jason Miller viewed LinkedIn’s blog as the uncut jewel in LinkedIn’s content crown when he joined their team. Effectively, businesses view social media blogging as dead. Their posts…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 13 readers -
  • Orphan Content: Is Your Budget Going Down The Toilet?

    …. Edgar’s Laura Roeder recommends tapping into algorithms to maximize your content reach keeping your social media shares alive on various platforms. This way you and your audience don’t forget about it. Razorsocial’s Ian Cleary spotlights older articles in his email newsletters. I’m sure it drives new readers to existing content. Noah Kagan…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • 2016 Content Marketing Plan For Success

    … 10 Steps Every Content Marketer Must Take In 2016 Roughly 80% of businesses will use content marketing in 2016 and beyond. It’s a mature form of marketing. The 2016 content marketing challenge: How can your business break through the massive amounts of information to connect with prospects, influencers and customers to yield measurable ROI…

    Heidi Cohen/ Heidi Cohenin Content- 27 readers -
  • Brands Share Their Most Hair-Raising Content Marketing Horror Stories

    … of Halloween, we asked marketing superstars from 3M, NewsCred and Content Marketing Institute to share their most harrowing tales of content marketing gone wrong. Prepare to be edified and terrified with these 3 hair-raising content marketing horror stories. Michael Brenner Head of Strategy, NewsCred My personal content marketing horror story…

    Ashley Zeckman/ TopRank®in Content- 22 readers -
  • Improve Your Content Marketing To Drive Performance

    … effective with content marketing is because we’re not starting with the ‘why?’” Brain Traffic’s Kristina Halvorson empowered the Content Marketing World audience to ask why and to say no to those activities that aren’t strategically relevant. Develop a content marketing mission statement. Here’s Michael Brenner’s Mad Lib version to get you on track…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • The Midwest’s Best: CMI Presents Content Marketing World

    … at cutting-edge ways to create scale by converging owned, earned and paid media for content promotion. Pam Didner Global Content Marketing: Create a Scalable Content Marketing Strategy (September 8, 1:00 – 4:30 pm) Managing, planning and localizing your content becomes complicated when your company grows beyond borders. In this workshop, Didner…

    Danielle Look/ Relevancein SEO Content- 14 readers -
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