Michael Patterson

  • Updated Checklist for Social Media Managers (Infographic)

    … strategy accordingly. Spend some time reconciling the goals you may have set for yourself. If you exceeded your own expectations, then set new goal that are both challenging and attainable. If you fell short, then figure out what went wrong and decide if you need to lower your goals or continue to challenge yourself. Assess key performance…

    AllTwitterin Social EMail Facebook Twitter- 71 readers -
  • A Complete Checklist for Social Media Managers (Infographic)

    … not be seeing. Create conversations with brand advocates: Most brands out there have outspoken fans that they can rely on to provide some solid word-of-mouth marketing and brand advocacy. Think through some of the folks who frequently mention your brand positively, or those who share your content, and engage with them in order to bolster…

    Inside Facebookin Social Facebook Twitter- 54 readers -
  • How to Allocate Your Time Managing Social Media

    …: Buzzsumo is a tool with amazing functionality for finding new, popular articles to share on social media. For example, you can type in \"social media news\" and it returns the most socially shared social media news based on your selected time frame. Flipboard is a free tool that aggregates news articles based on your personal interests. You can…

    Inside Facebookin Social Facebook How To's- 34 readers -
  • How to Recover From a Negative Social Media Update

    … a negative social media update. #1: Determine Whether to Delete the Post Whenever you discover a questionable post on your social media account, the first step in crisis management is to assess the situation. No matter the extent of your account hack or blunder, you will have to do some damage control. Just remember deleting the post will not make…

    Social Media Examinerin Social How To's- 24 readers -
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