Michael Patterson

  • Updated Checklist for Social Media Managers (Infographic)

    … team members are contributing the most? Is your audience talking about anything new or exciting that you can tap into? Encourage sharing with employee advocacy: Employee advocacy is the idea of encouraging your employees to share your content with their social communities. Employee advocacy helps brands take advantage of the massive networks…

    AllTwitterin Social EMail Facebook Twitter- 71 readers -
  • How to Get Started: Advertising on 6 Social Networks

    … the Facebook ads create tool: There are several tools Facebook provides for creating new advertisements, but the best choice for beginners is the Facebook ads create tool. This tool does a great job walking you through all of the key steps for setting up a new campaign. Choose a campaign objective: The first thing you’ll see when navigating…

    Inside Facebookin Social Facebook Twitter How To's- 34 readers -
  • A Complete Checklist for Social Media Managers (Infographic)

    … messages: Social media is quickly turning into one of the most popular channels for customer support, so it’s key to engage with the customers who are proactively reaching out to your brand. These days, ignoring customers on social media is similar to ignoring the phone ringing when they call your help centers. Monitor and respond to brand mentions…

    Inside Facebookin Social Facebook Twitter- 53 readers -
  • How to Allocate Your Time Managing Social Media

    Just because social media never sleeps doesn’t mean that social media managers don’t have to. In fact, there are probably some overworked community managers out there now that could use some rest. In order to free up the time to catch some shuteye, you’ll need to know how to effectively spend your time on social media marketing. That’s where this post can help.

    Inside Facebook- 33 readers -
  • How to Recover From a Negative Social Media Update

    … a process in place that will protect your company in the future. What do you think? Have you had a negative social media update? Have you experienced a social media crisis? How did you handle it? What advice do you have for others? Please share your thoughts in the comments. Tips for recovering from a negative social media update. Tags: crisis management plan, hack, michael patterson, negative social media, social media crisis, social media crisis management …

    Social Media Examinerin Social How To's- 24 readers -
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