Michael Patterson

  • Updated Checklist for Social Media Managers (Infographic)

    … team members are contributing the most? Is your audience talking about anything new or exciting that you can tap into? Encourage sharing with employee advocacy: Employee advocacy is the idea of encouraging your employees to share your content with their social communities. Employee advocacy helps brands take advantage of the massive networks…

    AllTwitterin Social EMail Facebook Twitter- 61 readers -
  • A Complete Checklist for Social Media Managers (Infographic)

    … to reassess what you’d like to gain out of social and how you’re approaching it. Gauge team needs—more manpower needed? Based on your quarter’s success, or lack thereof, and the goals that you’ve set yourself for the upcoming quarter, seriously consider whether or not you need to bring someone else on to your to back you up. Michael Patterson is a digital marketing specialist at Sprout Social, a social media management platform for business. Checklist clip art image courtesy of Shutterstock. …

    Inside Facebookin Social Facebook Twitter- 47 readers -
  • How to Allocate Your Time Managing Social Media

    …: Buzzsumo is a tool with amazing functionality for finding new, popular articles to share on social media. For example, you can type in \"social media news\" and it returns the most socially shared social media news based on your selected time frame. Flipboard is a free tool that aggregates news articles based on your personal interests. You can…

    Inside Facebookin Social Facebook How To's- 33 readers -
  • How to Recover From a Negative Social Media Update

    … a process in place that will protect your company in the future. What do you think? Have you had a negative social media update? Have you experienced a social media crisis? How did you handle it? What advice do you have for others? Please share your thoughts in the comments. Tips for recovering from a negative social media update. Tags: crisis management plan, hack, michael patterson, negative social media, social media crisis, social media crisis management …

    Social Media Examinerin Social How To's- 21 readers -
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