Michael Patterson

  • Updated Checklist for Social Media Managers (Infographic)

    … for people using the phrase “social media tool.” When we see conversations happening around that term, we check to see if they are relevant and jump in to contribute to the discussion. Create conversations with brand advocates: Brand advocates are the social media users consistently recommending your company to their social communities. Your social…

    AllTwitterin Social EMail Facebook Twitter- 49 readers -
  • A Complete Checklist for Social Media Managers (Infographic)

    … is. As for now, it seems like once to twice a day is a good choice. Just make sure to not post anything overly promotional, as Facebook tends to penalize that with regards to organic reach. Post two to three times to Google+: This is one of the most debatable on the checklist, but it’s safer to err on the side of increasing your posting to Google…

    Inside Facebookin Social Facebook Twitter- 45 readers -
  • How to Allocate Your Time Managing Social Media

    …: Buzzsumo is a tool with amazing functionality for finding new, popular articles to share on social media. For example, you can type in \"social media news\" and it returns the most socially shared social media news based on your selected time frame. Flipboard is a free tool that aggregates news articles based on your personal interests. You can…

    Inside Facebookin Social Facebook How To's- 33 readers -
  • How to Recover From a Negative Social Media Update

    … a negative social media update. #1: Determine Whether to Delete the Post Whenever you discover a questionable post on your social media account, the first step in crisis management is to assess the situation. No matter the extent of your account hack or blunder, you will have to do some damage control. Just remember deleting the post will not make…

    Social Media Examinerin Social How To's- 21 readers -
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