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… developed for Messenger alone, and that number is expected to grow. Some of the pioneers of this new technology are Sephora, which offers beauty tips and product recommendations on Kik, and Uber, which allows users to hail cars through Facebook Messenger. For brands, the creation of chat bots allows for seamless integration with messaging platforms…
The evolution of social media has moved at lightning speed. In the early days of social platforms like Twitter and Facebook, attracting followers and building mindshare required less effort (and money) than today. After all, there was far less noise, and everyone involved was trying and testing new models that took advantage of organic reach.
… money on custom work-arounds can advertise on the platform. Jim Beam tested out Snapchat last year, introducing its new apple bourbon using the platform’s Live Stories. Jim Beam’s campaign was smart and savvy and used Snapchat effectively as a channel to reach millennials. Historically, social media used by alcohol brands has been challenging…