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… run by the power of text strings in a Google search will soon be taken over by the power of voice using services like Amazon Alexa, Google Assist or Siri. MichaelAaron Flicker is the president of advertising and strategic marketing agency XenoPsi. Image courtesy of Shutterstock. …
The evolution of social media has moved at lightning speed. In the early days of social platforms like Twitter and Facebook, attracting followers and building mindshare required less effort (and money) than today. After all, there was far less noise, and everyone involved was trying and testing new models that took advantage of organic reach.
… age are being served with alcohol ads, people are required to enter their birthday when they download the application. In fact, this is one of the few pieces of information that users are required to provide, as Snapchat CEO Evan Spiegel has described data-driven ads as “creepy.” Still, like all platforms, Snapchat carries risk for alcohol brands…