Michaelaaron Flicker

    • Hello Bots, Goodbye Apps: How Brands Should Embrace Chat Bots

      Face it: Bots are all the rage right now. Not only are chat bots becoming more useful for consumers, they’re becoming an increasingly common way for brands to forge relationships with their customers. Whether it’s taking care of customer-service needs or helping someone find specific products, the rise of artificial intelligence combined with the accessibility of mobile has ...

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  • Why Social Media Strategists and Media Buyers Need to Be Partners

    … they create and execute social media campaigns–the old way of thinking will drastically slow down brands trying to get ahead on social. Partnerships that bring together the various disciplines within an agency deliver benefits to all involved, enriching the process and delivering better results. MichaelAaron Flicker is the president of advertising and strategic marketing agency XenoPsi. Image courtesy of Shutterstock. …

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  • Is Snapchat the Next Buzzy Platform for Alcohol Brands?

    … money on custom work-arounds can advertise on the platform. Jim Beam tested out Snapchat last year, introducing its new apple bourbon using the platform’s Live Stories. Jim Beam’s campaign was smart and savvy and used Snapchat effectively as a channel to reach millennials. Historically, social media used by alcohol brands has been challenging…

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