Michele Linn

  • Maximize B2B Blog Results: 10 Tactics You Need

    … to purchase or risk loosing them. Blogs aren’t a once and done content strategy. Rather blogs require careful nurturing and time to yield results that translate to business success. Content Marketing Institute’s Michele Linn says a content strategy takes about 12 to 18 months to yield results. Maximize B2B blog results: 10 Tactics you need Integrate…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 25 readers -
  • 2016 Content Marketing World Take-aways

    … discussing Hug Your Haters.) We’re at the beginning of transformation of marketing and customer service roles into a single “customer experience” role. Businesses that embrace this evolution early and wholeheartedly will win in this new era. I really liked Doug Kessler’s idea regarding coming up with ‘insight’ not just a piece of content. Ask…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • Content Curation Grows Up: What You Need To Know

    … again and again. This piece pre-dates the hiring of a Director of Content Curation. Epic content Epic curated content supports a larger marketing objective than a blog post or occasional article. LinkedIn’s Jason Miller calls this “Big Rock Content.” It’s the turkey that gets carved up for leftovers. While this standalone content curation can…

    Heidi Cohen/ Heidi Cohenin Content How To's- 35 readers -
  • Infographic: How to Make Your Content Stand Out

    …. Or, if your company has enough resources, Michele Linn, vice president of content for the Content Marketing Institute, advises developing a team of go-to writers—either in-house or freelance—who can complete more posts and contribute diverse perspectives. For more tips on how to make your blog stand out among the noise, check out the infographic below. The post Infographic: How to Make Your Content Stand Out appeared first on The Content Strategist. …

    Amanda Walgrove/ The Content Strategistin Content How To's- 20 readers -
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