Michele Linn

  • Maximize B2B Blog Results: 10 Tactics You Need

    … forum, they created an ebook and multiple blog posts before, during and after the conference. (Hat tip: Lee Odden, Ashley Zeckman and Caitlin Burgess) B2B blogging benefit: Plan blog content as part of other content marketing. It reduces ideation and content creation efforts. Create recurring (or regular) B2B blog columns. Create blog posts…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 19 readers -
  • 2016 Content Marketing World Take-aways

    … yourself: “What original insight am I adding to the conversation that’s going to be very different from what’s already out there?” Editor’s note: Cleary is affectionately known as “The Marketing Tools Guy”. He’s the go-to resource for many top influencers. His blog is worth your time. Content marketing has grown up during the last couple of years…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • Content Curation Grows Up: What You Need To Know

    … content. Gin and Topics invites readers to submit videos. They get a shout out when Dietrich uses their selection. She imbeds Click-to-Tweet cards that stand out and encourage readers to share the content. Example of Stand Alone Content Curation – Spin Sucks By contrast, Copyblogger curates its own existing content. While it’s a regular element…

    Heidi Cohen/ Heidi Cohenin Content How To's- 29 readers -
  • Infographic: How to Make Your Content Stand Out

    …. Or, if your company has enough resources, Michele Linn, vice president of content for the Content Marketing Institute, advises developing a team of go-to writers—either in-house or freelance—who can complete more posts and contribute diverse perspectives. For more tips on how to make your blog stand out among the noise, check out the infographic below. The post Infographic: How to Make Your Content Stand Out appeared first on The Content Strategist. …

    Amanda Walgrove/ The Content Strategistin Content How To's- 20 readers -
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