Michele Linn

  • Maximize B2B Blog Results: 10 Tactics You Need

    …. BUT it robs your blog content of any personality related to your business and/or product. (Hat tip: Jeff Cohen.) 3. Most B2B blogs don’t measure key performance indicators contributing to content marketing success Blogs require staff and resources to attract and build an audience. If they’re not a priority for your management and marketing team…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 14 readers -
  • 2016 Content Marketing World Take-aways

    … be very effective.) It was a super positive experience. Also I enjoyed Mark Hamill’s thoughtful wisdom. I loved hearing about the crafts of screenwriting and acting. Hamill’s creative ups and downs. His perspectives were cathartic. This was the first time I saw Jay Baer’s “Hug Your Haters” presentation. (BTW, here’s our Jay Baer author interview…

    Heidi Cohen/ Heidi Cohenin Content- 17 readers -
  • Content Curation Grows Up: What You Need To Know

    … readers are familiar with it). Like other cyclical content, it helps to brand your content curation. Gini Dietrich of Spin Sucks writes a regular Saturday blog post called Gin and Topics. Its consistent format includes the same image and 5 curated videos with short commentary. While most bloggers avoid Saturday publication, Dietrich gives readers fun…

    Heidi Cohen/ Heidi Cohenin Content How To's- 26 readers -
  • Infographic: How to Make Your Content Stand Out

    … “I wasted time and now doth time waste me.” This is one of my favorite Shakespeare lines. Not only because I totally nailed it on my high school quiz about Richard II, but also because I can relate to that nagging feeling of wanting to procrastinate even though I shouldn’t. In fact, the quotation pretty much speaks to anyone who has ever sat down…

    Amanda Walgrove/ The Content Strategistin Content How To's- 20 readers -
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