Michele Linn

  • Maximize B2B Blog Results: 10 Tactics You Need

    … in December 2015. Results: 500,000+ readers. Blog audit improve organic search. Update existing blog content and delete out-of-date information signals quality content for search engines. After an audit, Phase Design Studio’s content yielded an eightfold lead increase (Source: Moz). Moz Chart: 8X Lead Improvement Post Audit B2B blog audit benefit…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 44 readers -
  • 2016 Content Marketing World Take-aways

    … Crestodina’s CMW Yearbook. Do less, better. Slow down to think clearly and strategically. Focus on effectiveness. Kristina Halvorson: “Don’t innovate, IMPROVE.”” Scott Stratten: “Do 2003 well.” Ann Handley: “There is such a thing as BAD slow marketing. But there’s a critical need for GOOD slow marketing.” Sometimes, as content marketers, it feels like…

    Heidi Cohen/ Heidi Cohenin Content- 33 readers -
  • Content Curation Grows Up: What You Need To Know

    … articles Content Marketing Institute leverages its ever-growing body of content. It regularly creates content by curating their own existing content. My favorite occasional curated column is Michele Linn’s collection of essential editorial content templates. Despite that fact that content curation has grown up, I still go back to this resource…

    Heidi Cohen/ Heidi Cohenin Content How To's- 51 readers -
  • Infographic: How to Make Your Content Stand Out

    … “I wasted time and now doth time waste me.” This is one of my favorite Shakespeare lines. Not only because I totally nailed it on my high school quiz about Richard II, but also because I can relate to that nagging feeling of wanting to procrastinate even though I shouldn’t. In fact, the quotation pretty much speaks to anyone who has ever sat down…

    Amanda Walgrove/ The Content Strategistin Content How To's- 23 readers -