Michele Linn

  • Maximize B2B Blog Results: 10 Tactics You Need

    … in December 2015. Results: 500,000+ readers. Blog audit improve organic search. Update existing blog content and delete out-of-date information signals quality content for search engines. After an audit, Phase Design Studio’s content yielded an eightfold lead increase (Source: Moz). Moz Chart: 8X Lead Improvement Post Audit B2B blog audit benefit…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 36 readers -
  • 2016 Content Marketing World Take-aways

    … editorial calendar. Seriously good stuff. Editor’s note: Heald was honored as the most active member of the Content Marketing World Community. You can find her regularly on the #CMWorld hashtag. (aka: @SFErika) Here are 5 key content marketing directives from Content Marketing World. Be all in. Less content is better. Add humanity and empathy to your…

    Heidi Cohen/ Heidi Cohenin Content- 31 readers -
  • Content Curation Grows Up: What You Need To Know

    … again and again. This piece pre-dates the hiring of a Director of Content Curation. Epic content Epic curated content supports a larger marketing objective than a blog post or occasional article. LinkedIn’s Jason Miller calls this “Big Rock Content.” It’s the turkey that gets carved up for leftovers. While this standalone content curation can…

    Heidi Cohen/ Heidi Cohenin Content How To's- 44 readers -
  • Infographic: How to Make Your Content Stand Out

    …. Or, if your company has enough resources, Michele Linn, vice president of content for the Content Marketing Institute, advises developing a team of go-to writers—either in-house or freelance—who can complete more posts and contribute diverse perspectives. For more tips on how to make your blog stand out among the noise, check out the infographic below. The post Infographic: How to Make Your Content Stand Out appeared first on The Content Strategist. …

    Amanda Walgrove/ The Content Strategistin Content How To's- 23 readers -
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