Michele Linn

  • Maximize B2B Blog Results: 10 Tactics You Need

    … How To Get The Most Out Of Your B2B Blog Since 4 out of 5 B2B marketers use blogs, the key question is what do you maximize B2B blog results? Surprised? You shouldn’t be. Blogs are far from the new, new marketing thing. They’ve been around since the late 1990s. (No, Al Gore didn’t invent them!) So why talk about blogs? Because over half…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 42 readers -
  • 2016 Content Marketing World Take-aways

    … people to DO something. I loved Lars Silberbauer’s description of the importance of content marketing at Lego. He was very clear that storytelling is what makes Lego’s plastic brick different. He illustrated the idea of engaging an audience at a whole new level across social media platforms with connected command centers. (BTW, I’ve spent some of my…

    Heidi Cohen/ Heidi Cohenin Content- 32 readers -
  • Content Curation Grows Up: What You Need To Know

    … content. Smart content marketers include it every piece of content they publish. Incorporate content curation into new content Make curated content standout from your new content. Co-Schedule does this in every article. It keeps readers on your site longer reading related content. To this end, you need intelligent content. Co-Schedule’s Internal…

    Heidi Cohen/ Heidi Cohenin Content How To's- 46 readers -
  • Infographic: How to Make Your Content Stand Out

    … effort to block out the time they need, but they also know how to use that time wisely. For instance, Kevan Lee, content crafter at Buffer, wakes up at 5:30 a.m. every morning to write. He also splits each post into a three-day schedule: research, writing, and editing. With this process, he usually ends up with 6,000 words at the end of each week…

    Amanda Walgrove/ The Content Strategistin Content How To's- 23 readers -
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