Michele Linn

  • Maximize B2B Blog Results: 10 Tactics You Need

    … to purchase or risk loosing them. Blogs aren’t a once and done content strategy. Rather blogs require careful nurturing and time to yield results that translate to business success. Content Marketing Institute’s Michele Linn says a content strategy takes about 12 to 18 months to yield results. Maximize B2B blog results: 10 Tactics you need Integrate…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 44 readers -
  • 2016 Content Marketing World Take-aways

    … of tactics. I was fortunate to meet Heinz at the opening party. Stop doing all the things and do the right things better. It’s extremely important to conduct keyword research before producing content. The better your content is optimized for search, the better chance you have of people finding it organically. Orbit Media’s Andy Crestodina had…

    Heidi Cohen/ Heidi Cohenin Content- 34 readers -
  • Content Curation Grows Up: What You Need To Know

    … articles Content Marketing Institute leverages its ever-growing body of content. It regularly creates content by curating their own existing content. My favorite occasional curated column is Michele Linn’s collection of essential editorial content templates. Despite that fact that content curation has grown up, I still go back to this resource…

    Heidi Cohen/ Heidi Cohenin Content How To's- 52 readers -
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