Michele'S List

  • Native Ads Compete With News for Audiences’ Attention — And Get It

    … on native ads, directed by Michele McLellan, creator of Michele’s List which ranks local news sites, commendably dives right into this issue. Listen to Todd Handy, VP Advertising Strategy and Products at Deseret Digital. The company’s Salt Lake Deseret News, carried a campaign called “Ask a Chef” and “Ask a Dietician,” which was sponsored by a local…

    Tom Grubisich/ Street Fight- 14 readers -
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