Michele'S List

  • Native Ads Compete With News for Audiences’ Attention — And Get It

    … on native ads, directed by Michele McLellan, creator of Michele’s List which ranks local news sites, commendably dives right into this issue. Listen to Todd Handy, VP Advertising Strategy and Products at Deseret Digital. The company’s Salt Lake Deseret News, carried a campaign called “Ask a Chef” and “Ask a Dietician,” which was sponsored by a local…

    Tom Grubisich/ Street Fight- 14 readers -
  • Technical.ly Finds Big Revenues in Niche Markets Along the Mid-Atlantic

    … Technical.ly is built around tech startup news in five communities — Philadelphia, where it launched in 2008, and now Brooklyn, Washington, D.C., Baltimore and Delaware. With revenue in the $501,000-$1 million range, it is one of the top niche sites in the recently released “Michele’s List” of community-based startups. To find out how it has done…

    Tom Grubisich/ Street Fight- 10 readers -
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