Michelle Phan

Michelle Phan (born April 11, 1987) is an American make-up demonstrator and entrepreneur who became notable as a YouTube celebrity. Phan's YouTube channel has over 6 million subscribers and she has uploaded over 280 videos.Phan's most well known videos are Lady Gaga look makeup tutorials.
Posts about Michelle Phan
  • Why Peer-to-Peer Marketing Does More Than Celebrity Endorsements

    …-to-peer channels fulfill the three key characteristics of influencer marketing better than influencers: Expertise: Advocates tell you the value they got from the product, so the friends they share referrals with can feel confident the product is worth trying. Real conversations: When a friend recommends a product or shares a referral, they can have…

    AllTwitterin Social YouTube- 22 readers -
  • How did L’Oréal Become The Most Watched Beauty Brand in June 2016?

    …. He told me back then that providing products to top beauty influencers like Michelle Phan had generated millions of dollars in sales in less than a year. He described this program as “product placement on steroids.” So, a lot has changed in six years – and the beauty brands have learned how to create successful video properties of their own…

    Greg Jarboe/ ReelSEOin Facebook- 46 readers -
  • Why Video Marketing is About the Audience Not the Marketers

    Ogilvy & Mather just published a Red Paper about “The Digital Social Contract” that will make other agencies green with envy. It explains why traditional advertising like the pre-roll doesn’t work on YouTube and it also outlines why collaborating with YouTube creators like Michelle Phan does.

    Greg Jarboe/ ReelSEO- 15 readers -
  • Tumblr Launches In-House Ad Agency

    … and cash for their work. Tumblr head of creative strategy David Hayes told Wired: The idea that Tumblr will power the best advertising campaigns on Tumblr and on Facebook and on Instagram and on YouTube and on display banner campaigns and their websites — it totally makes sense to us. Coming up with a structure that allowed us to do that took a little…

    AllTwitterin Social YouTube- 6 readers -
  • YouTube Influencer Marketing is NOW Open to All Brands

    … proposals and work directly with relevant channels - all without any need for a middleman. This is particularly attractive for smaller and mid-sized brands as well as for creators who maintain a small but fiercely loyal subscriber base. FameBit Lets Brands Take Advantage of YouTube's Long-Tail We’ve all heard of Michelle Phan, PewdiePie, and JennaMarbles…

    Carla Marshall/ ReelSEOin Social YouTube- 29 readers -
  • Halloween treats from 13 spooky brands

    … the hashtag #XXMasquerade or upload them to XXMasquerade.com, for a chance to go to a real-life “Grand Masquerade” in New Orleans next month. Metro Trains, Melbourne, Australia The rail safety public service announcement campaign “Dumb Ways to Die” went viral for Metro Trains in Melbourne, Australia, in 2012. This Halloween, Metro Trains has…

    Tanya Dua/ Digidayin Facebook Twitter- 19 readers -
  • Dark social is marketing’s little-known secret of unmeasured ROI

    … We hate to break it to you, but it’s likely that your social media posts have been seeing other people. The truth of the matter is, most measurement excludes multiple generations of activity that your content creates. This downstream engagement, otherwise known as Dark Social, occurs due to viral activity and often leads to unmeasured conversions…

    Digidayin Social Facebook Twitter YouTube- 14 readers -
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