• The Science of Micro-Commitments: Transform Prospects into Buyers with 5 Small Steps

    … implemented this on the RocketMemory™ landing page, it looked like this: The results were incredible: That’s a 271% increase in opt-in rate, leading to a drop in cost per lead of 76%! Simply by shifting from a traditional opt-in form to what I now call the “Micro-commitment Bucket Survey.” Since then, I’ve implemented this Survey Funnel formula…

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