• 3 Ways to Make Your Content Snackable

    … Published 5 days ago 0 When it comes to content, the question that most marketers always come back to is how to keep users engaged: Should your team dazzle customers with videos? How long should quality articles be? What will customers really get out of this? Will they keep coming back for more? As marketers think about these questions…

    Relevancein Content Twitter- 16 readers -
  • How to Drive Traffic and Leads with Microcontent

    … Whether it’s one powerful message, image, or a 10-second video, microcontent is a kind of short-based communication that’s optimized and specially designed for social media to fight information overload. Essentially, microcontent is any published or public content that’s delivered in small bites. The primary goal is to capture the attention…

    ReveNewsin Social How To's- 10 readers -
  • 4 Steps to Create Share-Worthy Content for Social Media

    … Content Marketing, Micro-Content, Owned Media, Shared Media, Social Promotion When developing a content marketing strategy, one of the most crucial aspects of the plan is content for social media marketing. When content is created, it is usually produced with hopes of being shared across the Web – not just through internal marketing campaigns…

    Arnie Kuenn/ Relevancein Social Content- 32 readers -
  • 7 Types of Content You Still Aren’t Creating But Should Be

    … Content Marketing, Infographics, Long Form Content, Micro-Content, Owned Media, Shared Media You can certainly create a killer blog post or an amazing article as the cornerstone of your content. But it’s more efficient and effective in the long term (and often times required for larger organizations) to take a broader view – to create content…

    Arnie Kuenn/ Relevancein Content- 33 readers -
  • Content Promotion: Your Link Is Not Enough

    … the bait and be reeled back to their site to learn more. The concept sounds easy, but as you try your initial attempts at content promotion, you may realize that the execution requires a lot more strategy and nuance. Your Link Is Not Enough Effective content promotion is more than just sharing links to your articles. Every social network is different…

    Anton Rius/ Relevancein Social Content- 13 readers -
  • The Top 5 Ways Brands Use Social Video

    Micro-content is now an essential part of any social media strategy. Brands have experimented with short-form content for some time now, but with a variety of social networks becoming dependent on this type of content, the appetite has never been greater. Take a gander at our marketer’s guide to micro-content ebook to learn more.

    Stephanie Castillo/ Visual.ly- 2 readers -
  • Content Marketing Beyond Blog Posts And Whitepapers: Get Creative!

    … form of storytelling, through micro-content. Micro-content is short-form, "snackable" content optimized for distribution on social media channels like Facebook, Twitter and LinkedIn. Vine and Instagram videos, .GIFs, Tweets and Facebook posts are all forms of micro-content, designed to be consumed in seconds, not minutes. Lululemon was one…

    Tal Siach/ Marketing Landin Content- 28 readers -
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