Micro Conversion

  • How to Track the Return on Social Media Traffic

    …. All analytics tools use a specific tag structure to group and attribute traffic by source, medium, content, and so on. The examples in this section use Google Analytics UTM tags. Note: If you’re an Adobe Analytics user, you can use those variables. Or if you want to get fancy, set up Adobe Analytics to interpret UTM variables; check out…

    Ian Lurie/ Social Media Examinerin Social How To's- 19 readers -