Micro Conversions

  • Conversion Goal? It Depends on Your Business Model

    … When you hear the term conversion rate optimization, what comes to mind? If you’re like most marketers, you probably think sales. And of course, from a business perspective, that’s the bottom line. We all want sales. But if you think about it, there are a lot of small milestones that precede the final sales. And some businesses…

    Kathryn Aragon/ The Daily Egg- 31 readers -
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