Micro-Influencers

    • 10 Digital Media and Marketing Predictions for 2017

      2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social media efforts. So what’s in store for 2017? We queried a panel of digital marketing and technology experts about their predicti ...

      AllTwitterin Google Facebook Twitter- 21 readers -
    • 3 Ways to Spark Successful Relationships With Micro-Influencers

      As 2016 has come to a close, brands and marketers alike will begin to look back at what was successful for them and consider what strategies to implement as 2017 kicks off. This year saw several marketing and advertising strategies take off—even Pokemon Go got into the act–but one method in particular is poised to continue as a powerful tool in 2017.

      AllTwitterin Social- 15 readers -
  • How Micro-Influencers are Impacting Traditional Marketing

    … to their audience that they’re providing an authentic opinion despite the post being sponsored. Source: Smart Savvy Living The results of the campaign were impressive with Dixie QuickTakes making $1million in media value and a combined reach of about 77 million. Between 2014 and 2016, the number of blog post reads jumped to 447,900 from 64,223…

    Relevancein How To's- 15 readers -
  • Influencer Marketing: Your Always-On Content Lab

    … and social media stars with millions of followers. These influencers have a massive reach potential but come with a hefty price tag and no guarantee that their followers will engage with, or even see, the content. Power-middle influencers: people who have built organic social followings of between 10,000 and 250,000. Power-middle influencers have…

    Inside Facebookin Social Content- 12 readers -
  • The Biggest Problem With Micro-Influencers (and How to Solve It)

    …—influencers who, despite a smaller reach, deliver great bang for the buck when it comes to engagement. A recent study reported in Digiday states that Instagram followers with under 1,000 followers have a like rate of about 8 percent. Those with 1,000 to 10,000 have a rate around 4 percent. As the follower rate grows, engagement drops even further…

    AllTwitterin Social- 13 readers -
Get the top posts daily into your mailbox!
More from around the web