Micro-Influencers

    • Even Influencers Need Influencers: Why Micro-Influencers Matter for Social Video Campaigns

      A digital “influencer” is hard to define. Sure, influencers can be celebrities that often post paid ads for certain brands, but they can also be people who have earned fame solely via online platforms. People, heck even dogs, can attract millions of followers due to their unique style or interests and brands can and should take advantage of these influencers and their massive audiences.

      ReelSEOin Social- 12 readers -
  • How influencer marketing can benefit your SEO strategy

    … content based on their thoughts on a specific topic, citing your site as a resource. This may be a way to bypass the need for disclosure. Depending on your budget, you may need to start with micro-influencers (influencers with smaller, but highly engaged audiences) to begin earning those inbound links. Influencer marketing boosts brand visibility…

    Marcela De Vivo/ Search Engine Watchin SEO How To's- 14 readers -
  • 3 Ways to Spark Successful Relationships With Micro-Influencers

    … results. When working with major brands like Nike and AMC Theatres, the biggest question we get asked is: What is the best way to engage with a micro-influencer to start a campaign? When working with mega-celebrities, it’s generally easy–they have agents or marketing representatives you can reach out to directly to initiate contracts, and you work…

    AllTwitterin Social- 19 readers -
  • 5 Ways Snapchat Spectacles Will Affect Influencer Marketing in 2017

    … a tennis ball with his Wilson racquet, much like Boston sports fans would probably love a first-person look at David Ortiz walking into a Dunkin’ Donuts, one of his biggest sponsors, to surprise the workers. For micro-influencers, brands will encourage their influential customers to share their experiences through Spectacles. Activating micro…

    AllFacebookin Facebook Twitter YouTube- 32 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … and technology experts about their predictions for the future of influencer marketing, digital customer service and more. Here’s what they had to say. Video: According to Five9 chief marketing officer Kevin Gavin, video customer service will go mainstream: As the modern customer increasingly feels empowered to communicate with brands via various channels…

    AllTwitterin Google Facebook Twitter- 36 readers -
  • How Micro-Influencers are Impacting Traditional Marketing

    … marketing campaign? You may have heard of influencer marketing and how effective it can be for earning the trust and loyalty of your audience. Leverage this channel further by making the most of micro-influencers and their ability to form emotional connections with their audience. Who are Micro-Influencers? If you’re not familiar with the term “micro…

    Relevancein How To's- 24 readers -
  • Influencer Marketing: Your Always-On Content Lab

    … can be broken down into three categories: Micro-influencers: People who have influence over their immediate circle of friends, family and colleagues. While powerful for grassroots mobilization and activation efforts, they have limited reach and can only influence those in their close circles. Celebrities/top-tier influencers: Celebrities…

    Inside Facebookin Social Content- 14 readers -
  • The Biggest Problem With Micro-Influencers (and How to Solve It)

    … By now, you’ve probably heard the phrase, “the rise of the micro-influencers.” Although they may not have the reach of the massive mega-stars, when it comes to audience engagement, these micro-influencers are niche celebrities who are giving the big guns a run for their money. As reach alone is becoming a far less important metric…

    AllTwitterin Social- 13 readers -
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