Micro-Influencers

  • Ramadan Online: Holy-Month Related Video Content That Resonates

    … with influencers, create videos in evergreen verticals like comedy or how-to, and incorporate themes related to the time period, whether it’s religion, eating/fasting, or even music. Following these tips will help create videos that generate engagement and bring people together. Download Insights into Online Video Around Ramadan Now Download our exclusive report into Ramadan and online video views and engagement by filling in the form below. …

    ReelSEOin Content YouTube- 19 readers -
  • 3 Ways to Spark Successful Relationships With Micro-Influencers

    … in 2017. I’m talking about the use of micro-influencers within influencer marketing. Earlier this year, Markerly introduced a data study showcasing why micro-influencers are so valuable and why brands should seriously consider utilizing “regular folks” with dedicated social followings to promote their products instead of mega-celebrities that cost…

    AllTwitterin Social- 25 readers -
  • What to Look for in 2017: Mobile, Video, AI

    … in 2017 that relies on “micro-influencers” who might have just a few thousand followers, but greater credibility and engagement with their niche audiences. This long-tail data-driven strategy will outperform the “spray and pray” types of influencer marketing. ‘Continuous context’ will become a reality Did you see that ad on desktop or your phone…

    AllFacebookin Facebook Retargeting- 42 readers -
  • 5 Ways Snapchat Spectacles Will Affect Influencer Marketing in 2017

    … in a way that no other medium can achieve. If you’re a consumer marketer, I’d highly encourage you to do what you can to get your hands on a pair of Spectacles sooner rather than later. They may have more of an effect on your business in the coming year than any of us can even imagine. Liz Gottbrecht is director of marketing at influencer marketing company Mavrck. …

    AllFacebookin Facebook Twitter YouTube- 47 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … 2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social media efforts. So what’s in store for 2017? We queried a panel of digital marketing…

    AllTwitterin Google Facebook Twitter- 49 readers -
  • How Micro-Influencers are Impacting Traditional Marketing

    … marketing campaign? You may have heard of influencer marketing and how effective it can be for earning the trust and loyalty of your audience. Leverage this channel further by making the most of micro-influencers and their ability to form emotional connections with their audience. Who are Micro-Influencers? If you’re not familiar with the term “micro…

    Relevancein How To's- 34 readers -
  • Influencer Marketing: Your Always-On Content Lab

    … can be broken down into three categories: Micro-influencers: People who have influence over their immediate circle of friends, family and colleagues. While powerful for grassroots mobilization and activation efforts, they have limited reach and can only influence those in their close circles. Celebrities/top-tier influencers: Celebrities…

    Inside Facebookin Social Content- 15 readers -
  • The Biggest Problem With Micro-Influencers (and How to Solve It)

    … By now, you’ve probably heard the phrase, “the rise of the micro-influencers.” Although they may not have the reach of the massive mega-stars, when it comes to audience engagement, these micro-influencers are niche celebrities who are giving the big guns a run for their money. As reach alone is becoming a far less important metric…

    AllTwitterin Social- 14 readers -
  • Starbucks Tops Facebook in Micro-Influencer Engagement (Report)

    … Bull Walmart Visa Playstation Dove Southwest Airlines Oreo Heineken McDonald’s Dodge Intel Disney BMW Bud Light MasterCard Mavrck co-founder and CEO Lyle Stevens said in a release introducing Fan Grader: In today’s age of the consumer, the most valuable asset a brand has is its existing customer base, but not all customers are created equal…

    David Cohen/ AllFacebookin Social Facebook- 26 readers -
Get the top posts daily into your mailbox!