• How Micro-Influencers are Impacting Traditional Marketing

    … to their audience that they’re providing an authentic opinion despite the post being sponsored. Source: Smart Savvy Living The results of the campaign were impressive with Dixie QuickTakes making $1million in media value and a combined reach of about 77 million. Between 2014 and 2016, the number of blog post reads jumped to 447,900 from 64,223…

    Relevancein How To's- 11 readers -
  • Influencer Marketing: Your Always-On Content Lab

    … establishes an emotional connection between influencer and audience and is a powerful tool for inspiring action A study by Offerpop reports that 50 percent of consumers find UGC more memorable than brand produced content, resulting in five times greater click-through rates and a 10 percent increase in conversions when included in the purchase path…

    Inside Facebookin Social Content- 11 readers -
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