Micro-Influencers

  • Holding Them Accountable: Ensuring Micro-Influencers Make a Big Impact

    … already developed an enormous online presence, or if you have been working with one for years and he or she is producing the results you want, then paying upfront is fine. But a performance-based structure is usually the best way to gauge the effectiveness of those partnerships. Measuring Micro-Influence While celebrities were the original brand…

    Acceleration Partners- 11 readers -
  • Ramadan Online: Holy-Month Related Video Content That Resonates

    … whose videos people were engaging with. You can download the exclusive insights below to see how influencer-generated content uploaded to YouTube during Ramadan 2016 accounted for 54% of overall views for that topic. Connected to that, live prayer videos uploaded during Ramadan 2016 were 7.2 times more engaging than the average YouTube video…

    ReelSEOin Content YouTube- 19 readers -
  • How influencer marketing can benefit your SEO strategy

    … content based on their thoughts on a specific topic, citing your site as a resource. This may be a way to bypass the need for disclosure. Depending on your budget, you may need to start with micro-influencers (influencers with smaller, but highly engaged audiences) to begin earning those inbound links. Influencer marketing boosts brand visibility…

    Marcela De Vivo/ Search Engine Watchin SEO How To's- 24 readers -
  • 3 Ways to Spark Successful Relationships With Micro-Influencers

    … a fortune. Our study found that as an influencer’s follower count rose, its engagement (likes and comments) with those followers decreased. The real sweet spot for an influencer’s follower count is within the 10,000 to 100,000 range, where you are still able to reach a high volume of followers but still get the audience engagement that drives…

    AllTwitterin Social- 26 readers -
  • What to Look for in 2017: Mobile, Video, AI

    … in 2017 that relies on “micro-influencers” who might have just a few thousand followers, but greater credibility and engagement with their niche audiences. This long-tail data-driven strategy will outperform the “spray and pray” types of influencer marketing. ‘Continuous context’ will become a reality Did you see that ad on desktop or your phone…

    AllFacebookin Facebook Retargeting- 42 readers -
  • 5 Ways Snapchat Spectacles Will Affect Influencer Marketing in 2017

    … ultimately gain similar traction amongst brand influencers at both ends of the popularity spectrum, from celebrities with millions of followers to everyday customers or “micro-influencers” with small but highly engaged networks of friends and family. Just imagine tennis fans flocking to Snapchat if they had the chance to see Roger Federer serve…

    AllFacebookin Facebook Twitter YouTube- 47 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    …: Marketers are signing up for outcomes, not inputs, inside of their own organizations, and they are increasingly asking the question of who watches the watchers, who grades the homework of a dynamic and diverse supply chain? Programmatic done right is attributed based on impact on true business goals, and it lets marketers see through channels…

    AllTwitterin Google Facebook Twitter- 51 readers -
  • How Micro-Influencers are Impacting Traditional Marketing

    … marketing campaign? You may have heard of influencer marketing and how effective it can be for earning the trust and loyalty of your audience. Leverage this channel further by making the most of micro-influencers and their ability to form emotional connections with their audience. Who are Micro-Influencers? If you’re not familiar with the term “micro…

    Relevancein How To's- 35 readers -
  • Influencer Marketing: Your Always-On Content Lab

    … can be broken down into three categories: Micro-influencers: People who have influence over their immediate circle of friends, family and colleagues. While powerful for grassroots mobilization and activation efforts, they have limited reach and can only influence those in their close circles. Celebrities/top-tier influencers: Celebrities…

    Inside Facebookin Social Content- 15 readers -
  • The Biggest Problem With Micro-Influencers (and How to Solve It)

    … By now, you’ve probably heard the phrase, “the rise of the micro-influencers.” Although they may not have the reach of the massive mega-stars, when it comes to audience engagement, these micro-influencers are niche celebrities who are giving the big guns a run for their money. As reach alone is becoming a far less important metric…

    AllTwitterin Social- 14 readers -
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