Micro-Influencers

    • Ramadan Online: Holy-Month Related Video Content That Resonates

      We’re well into the Muslim holy month of Ramadan, which began on May 26th and lasts until June 24th, and we’ve already seen a lot of online video content related to this time of prayer and fasting. Tubular Labs looked at videos uploaded during Ramadan of last year (6/6/16 – 7/5/16) to find trends in content related to the holy month and to see whose videos people were engaging with.

      ReelSEOin Content YouTube- 13 readers -
  • 3 Ways to Spark Successful Relationships With Micro-Influencers

    … results. When working with major brands like Nike and AMC Theatres, the biggest question we get asked is: What is the best way to engage with a micro-influencer to start a campaign? When working with mega-celebrities, it’s generally easy–they have agents or marketing representatives you can reach out to directly to initiate contracts, and you work…

    AllTwitterin Social- 22 readers -
  • 5 Ways Snapchat Spectacles Will Affect Influencer Marketing in 2017

    … ultimately gain similar traction amongst brand influencers at both ends of the popularity spectrum, from celebrities with millions of followers to everyday customers or “micro-influencers” with small but highly engaged networks of friends and family. Just imagine tennis fans flocking to Snapchat if they had the chance to see Roger Federer serve…

    AllFacebookin Facebook Twitter YouTube- 43 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … will allow reach and engagement to be meaningfully compared across Instagram, Snapchat, Twitter, Facebook, Pinterest, etc. Influencer marketing: Perry says live and real-world initiatives will combat the lack of authenticity, and brands will turn to micro-influencers to build authenticity. Brands will rely on real-world influencer events and activations…

    AllTwitterin Google Facebook Twitter- 47 readers -
  • How Micro-Influencers are Impacting Traditional Marketing

    … to their audience that they’re providing an authentic opinion despite the post being sponsored. Source: Smart Savvy Living The results of the campaign were impressive with Dixie QuickTakes making $1million in media value and a combined reach of about 77 million. Between 2014 and 2016, the number of blog post reads jumped to 447,900 from 64,223…

    Relevancein How To's- 28 readers -
  • Influencer Marketing: Your Always-On Content Lab

    … to be on and what content will inspire action in their target audiences. With only one brand message, how can brands be nuanced enough to effectively communicate with consumers who constantly change their interests, preferences and behaviors? When used correctly, influencer marketing can solve this challenge by serving as an always-on content lab…

    Inside Facebookin Social Content- 14 readers -
  • Starbucks Tops Facebook in Micro-Influencer Engagement (Report)

    … Bull Walmart Visa Playstation Dove Southwest Airlines Oreo Heineken McDonald’s Dodge Intel Disney BMW Bud Light MasterCard Mavrck co-founder and CEO Lyle Stevens said in a release introducing Fan Grader: In today’s age of the consumer, the most valuable asset a brand has is its existing customer base, but not all customers are created equal…

    David Cohen/ AllFacebookin Social Facebook- 24 readers -
Get the top posts daily into your mailbox!