Micro-Influencers

  • 3 Ways to Spark Successful Relationships With Micro-Influencers

    … As 2016 has come to a close, brands and marketers alike will begin to look back at what was successful for them and consider what strategies to implement as 2017 kicks off. This year saw several marketing and advertising strategies take off—even Pokemon Go got into the act–but one method in particular is poised to continue as a powerful tool…

    AllTwitterin Social- 16 readers -
  • 5 Ways Snapchat Spectacles Will Affect Influencer Marketing in 2017

    … a tennis ball with his Wilson racquet, much like Boston sports fans would probably love a first-person look at David Ortiz walking into a Dunkin’ Donuts, one of his biggest sponsors, to surprise the workers. For micro-influencers, brands will encourage their influential customers to share their experiences through Spectacles. Activating micro…

    AllFacebookin Facebook Twitter YouTube- 29 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    …; it will become a must-have to understand and retain users. According to Xomad CEO Rob Perry, 2017 will bring about a re-evaluation of traditional qualitative metrics and analytics: Cost-per-engagement models instead of potential impressions will provide more accurate pricing and greater return on investment for influencer strategies. New standards…

    AllTwitterin Google Facebook Twitter- 27 readers -
  • How Micro-Influencers are Impacting Traditional Marketing

    … marketing campaign? You may have heard of influencer marketing and how effective it can be for earning the trust and loyalty of your audience. Leverage this channel further by making the most of micro-influencers and their ability to form emotional connections with their audience. Who are Micro-Influencers? If you’re not familiar with the term “micro…

    Relevancein How To's- 17 readers -
  • Influencer Marketing: Your Always-On Content Lab

    … can be broken down into three categories: Micro-influencers: People who have influence over their immediate circle of friends, family and colleagues. While powerful for grassroots mobilization and activation efforts, they have limited reach and can only influence those in their close circles. Celebrities/top-tier influencers: Celebrities…

    Inside Facebookin Social Content- 13 readers -
  • The Biggest Problem With Micro-Influencers (and How to Solve It)

    …—influencers who, despite a smaller reach, deliver great bang for the buck when it comes to engagement. A recent study reported in Digiday states that Instagram followers with under 1,000 followers have a like rate of about 8 percent. Those with 1,000 to 10,000 have a rate around 4 percent. As the follower rate grows, engagement drops even further…

    AllTwitterin Social- 13 readers -
  • Starbucks Tops Facebook in Micro-Influencer Engagement (Report)

    … also introduced a free tool, Fan Grader, to analyze brands’ Facebook pages and determine and engage with those pages’ top 100 micro-influencers. The top 25 brands on the Average Influencer Index from Mavrck were: Starbucks Coca-Cola MTV Samsung Mobile National Basketball Association KFC World Wrestling Entertainment Nike Target United Airlines Red…

    David Cohen/ AllFacebookin Social Facebook- 18 readers -
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