Micro-Influencers

  • Ramadan Online: Holy-Month Related Video Content That Resonates

    … whose videos people were engaging with. You can download the exclusive insights below to see how influencer-generated content uploaded to YouTube during Ramadan 2016 accounted for 54% of overall views for that topic. Connected to that, live prayer videos uploaded during Ramadan 2016 were 7.2 times more engaging than the average YouTube video…

    ReelSEOin Content YouTube- 18 readers -
  • How influencer marketing can benefit your SEO strategy

    … content based on their thoughts on a specific topic, citing your site as a resource. This may be a way to bypass the need for disclosure. Depending on your budget, you may need to start with micro-influencers (influencers with smaller, but highly engaged audiences) to begin earning those inbound links. Influencer marketing boosts brand visibility…

    Marcela De Vivo/ Search Engine Watchin SEO How To's- 22 readers -
  • 3 Ways to Spark Successful Relationships With Micro-Influencers

    … As 2016 has come to a close, brands and marketers alike will begin to look back at what was successful for them and consider what strategies to implement as 2017 kicks off. This year saw several marketing and advertising strategies take off—even Pokemon Go got into the act–but one method in particular is poised to continue as a powerful tool…

    AllTwitterin Social- 25 readers -
  • 5 Ways Snapchat Spectacles Will Affect Influencer Marketing in 2017

    … a tennis ball with his Wilson racquet, much like Boston sports fans would probably love a first-person look at David Ortiz walking into a Dunkin’ Donuts, one of his biggest sponsors, to surprise the workers. For micro-influencers, brands will encourage their influential customers to share their experiences through Spectacles. Activating micro…

    AllFacebookin Facebook Twitter YouTube- 47 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … or risk getting left behind. AdRoll CMO and president Adam Berke says marketing technology will bring even more democratization for video: Advances in marketing tech that have made tools cheaper, more effective and more accurate give small and midsized marketers access to sophisticated, powerful technology without requiring the budget…

    AllTwitterin Google Facebook Twitter- 49 readers -
  • How Micro-Influencers are Impacting Traditional Marketing

    … marketing campaign? You may have heard of influencer marketing and how effective it can be for earning the trust and loyalty of your audience. Leverage this channel further by making the most of micro-influencers and their ability to form emotional connections with their audience. Who are Micro-Influencers? If you’re not familiar with the term “micro…

    Relevancein How To's- 34 readers -
  • Influencer Marketing: Your Always-On Content Lab

    … to be on and what content will inspire action in their target audiences. With only one brand message, how can brands be nuanced enough to effectively communicate with consumers who constantly change their interests, preferences and behaviors? When used correctly, influencer marketing can solve this challenge by serving as an always-on content lab…

    Inside Facebookin Social Content- 15 readers -
  • The Biggest Problem With Micro-Influencers (and How to Solve It)

    … By now, you’ve probably heard the phrase, “the rise of the micro-influencers.” Although they may not have the reach of the massive mega-stars, when it comes to audience engagement, these micro-influencers are niche celebrities who are giving the big guns a run for their money. As reach alone is becoming a far less important metric…

    AllTwitterin Social- 14 readers -
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