• The Fallacy of Google’s “Micro-Moment” Positioning

    … In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Hey Mike, hope your summer…

    Street Fightin Google- 17 readers -
  • Customer Micro-Moments Create Maximum Marketing Impact

    … are not certain of who they want to buy from when they begin looking for information online. Instead, to ‘be there’, brands must show up in Google search results with mobile-optimised content. It’s simple enough in theory, but optimising for search and mobile can be daunting tasks to even the most experienced marketing managers. As a result, businesses…

    Lush Digitalin SEO Content Google- 17 readers -
  • The Impact of Micro-Moments on the Consumer Journey

    …, businesses and brands must recognize this as an opportunity to provide information and, simultaneously, showcase who they are and what their business stands for. They need to tell their brand’s story because storytelling is the most powerful way for a consumer to connect with a brand. Hubspot frequently advocates the importance of storytelling…

    Marketing Technology Blog- 29 readers -
  • Why 2017 Will Be the Year of the ‘Micro Moment’

    …” and similar searches like never before. These two combined, Think With Google claims, to produce a new consumer focus: the “micro moment.” A micro moment is the point at which a consumer searches for nearby information, for things to do, buy, or learn in real-time. For example, a consumer may be in a new neighborhood and look for the nearest coffee shop…

    Street Fight- 26 readers -
  • Facebook Creates Its Own Micro-Moments With Messenger Bots

    … built on the immense context available.” Perhaps anticipating the need to provide a more intelligent bot interface, Facebook acquired technology startup Wit.ai in 2015. Developers using the Wit.ai Bot Engine can use machine learning and natural language to offer better responses. The news from F8 underscores the need for multi-location businesses…

    AllTwitterin Social Google Facebook- 22 readers -
  • Meet the Data Amplifiers

    … leading vertical-market publishers. The amplifiers consist of: Publishers such as Apple, Bing, Facebook, Foursquare, Google, and Yelp, which share your data with consumers in their ecosystems. Aggregators like Acxiom, Infogroup, Factual, and Neustar Localeze (of which I was a cofounder), which distribute business data to publishers. Here’s a table…

    Street Fightin SEO Google- 17 readers -
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