Micro-Moments

  • Facebook Creates Its Own Micro-Moments With Messenger Bots

    … As expected, at the Facebook F8 developer conference, the world’s largest social network announced that bots have come to Facebook Messenger. And the launch of a bot-enabled Messenger platform may help Facebook steal micro-moments from Google. As we’ve seen, bots are a hot item, and they could even shape the future of how brands and consumers…

    AllTwitterin Social Google Facebook- 15 readers -
  • Meet the Data Amplifiers

    … Meet the Data Amplifiers March 17, 2016 by Gib Olander Leave a Comment Filed Under: Commentary For months, the marketplace has been talking about micro-moments, which Google defines as instances when people use their mobile devices search for places to go and things to buy. During micro-moments, consumers not only search — they also purchase…

    Street Fightin SEO Google- 12 readers -
  • Micro-Moments and Customer Journeys

    … Internet of Everything experiences can capture a 15.6 percent profit improvement. Combine these findings with Think With Google’s Micro-Moments research and we’re left with 4 micro-moments that every marketer should be paying attention to: I want to know moments – 65% of online consumers look up more information online than a few years ago. 66…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Happy Birthday Brand Lift - We got you some new features

    … Today’s consumer journey has become fragmented into micro-moments that span many channels, devices and media types. As a brand trying to reach today’s consumer, it’s more important than ever that you know which moments matter most. And, because consumers are making decisions faster than ever, you need to be able to make decisions equally as fast…

    Rob Newton/ Inside AdWords- 7 readers -
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