Micro-Moments

    • Customer Micro-Moments Create Maximum Marketing Impact

      You’re ironing your shirt one morning when all of a sudden your iron makes a loud BANG, sending the little red light off. You flick the switch off and on again to no avail. It’s completely stuffed. After cursing the appliance, you whip out your phone and type “top-rated irons” into your search browser to start looking for a replacement.

      Lush Digitalin SEO Content Google- 16 readers -
  • The Impact of Micro-Moments on the Consumer Journey

    … A hot marketing trend that we’ve begun hearing more and more about are micro-moments. Micro-moments are currently influencing buyer behaviors and expectations, and they’re changing the way consumers shop across industries. But what exactly are micro-moments? In what ways are they shaping the consumer journey? It’s important to understand how…

    Marketing Technology Blog- 27 readers -
  • Why 2017 Will Be the Year of the ‘Micro Moment’

    …” and similar searches like never before. These two combined, Think With Google claims, to produce a new consumer focus: the “micro moment.” A micro moment is the point at which a consumer searches for nearby information, for things to do, buy, or learn in real-time. For example, a consumer may be in a new neighborhood and look for the nearest coffee shop…

    Street Fight- 26 readers -
  • Facebook Creates Its Own Micro-Moments With Messenger Bots

    … a micro-moment and make a “next moment” happen–or the action that occurs after you conduct a search. A bot enables the next moment, whether you’re placing the order for the pizza or buying tickets for The Jungle Book. This scenario isn’t hypothetical. Facebook has already launched bots for Messenger with businesses ranging from Bank of America…

    AllTwitterin Social Google Facebook- 22 readers -
  • Meet the Data Amplifiers

    … leading vertical-market publishers. The amplifiers consist of: Publishers such as Apple, Bing, Facebook, Foursquare, Google, and Yelp, which share your data with consumers in their ecosystems. Aggregators like Acxiom, Infogroup, Factual, and Neustar Localeze (of which I was a cofounder), which distribute business data to publishers. Here’s a table…

    Street Fightin SEO Google- 17 readers -
  • Micro-Moments and Customer Journeys

    … Internet of Everything experiences can capture a 15.6 percent profit improvement. Combine these findings with Think With Google’s Micro-Moments research and we’re left with 4 micro-moments that every marketer should be paying attention to: I want to know moments – 65% of online consumers look up more information online than a few years ago. 66…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • Happy Birthday Brand Lift - We got you some new features

    … Today’s consumer journey has become fragmented into micro-moments that span many channels, devices and media types. As a brand trying to reach today’s consumer, it’s more important than ever that you know which moments matter most. And, because consumers are making decisions faster than ever, you need to be able to make decisions equally as fast…

    Rob Newton/ Inside AdWords- 9 readers -
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