Micro-Moments

  • The Impact of Micro-Moments on the Consumer Journey

    … very new the idea of micro-moments is in the digital marketing world. Think with Google leads the charge on researching the ways smartphone technology revolutionizes the digital marketing space. Do a cursory google search on micro-moments, and you’ll find that they occur when people reflexively: Turn to a device – increasingly a smartphone…

    Marketing Technology Blog- 20 readers -
  • Why 2017 Will Be the Year of the ‘Micro Moment’

    … Think With Google, the educational arm of the search giant, recently released its take on Google’s Year in Search for 2016. The annual retrospective of all the biggest search trends from the previous year showed that consumers were feeling unsettled by political upheavals and epidemics. Simultaneously, consumers also embraced “near me…

    Street Fight- 24 readers -
  • Facebook Creates Its Own Micro-Moments With Messenger Bots

    … built on the immense context available.” Perhaps anticipating the need to provide a more intelligent bot interface, Facebook acquired technology startup Wit.ai in 2015. Developers using the Wit.ai Bot Engine can use machine learning and natural language to offer better responses. The news from F8 underscores the need for multi-location businesses…

    AllTwitterin Social Google Facebook- 21 readers -
  • Meet the Data Amplifiers

    … leading vertical-market publishers. The amplifiers consist of: Publishers such as Apple, Bing, Facebook, Foursquare, Google, and Yelp, which share your data with consumers in their ecosystems. Aggregators like Acxiom, Infogroup, Factual, and Neustar Localeze (of which I was a cofounder), which distribute business data to publishers. Here’s a table…

    Street Fightin SEO Google- 16 readers -
  • Micro-Moments and Customer Journeys

    …. Cisco has provided research that the average product purchased has over 800 distinct customer journeys that lead to it. Think about your purchase decisions and how you bounce between research, online, in-store, email, search, and other strategies as you continue down the road to a decision. No wonder why sales and marketing professionals struggle…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • Happy Birthday Brand Lift - We got you some new features

    … Today’s consumer journey has become fragmented into micro-moments that span many channels, devices and media types. As a brand trying to reach today’s consumer, it’s more important than ever that you know which moments matter most. And, because consumers are making decisions faster than ever, you need to be able to make decisions equally as fast…

    Rob Newton/ Inside AdWords- 8 readers -
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