Micro-Moments

  • The Fallacy of Google’s “Micro-Moment” Positioning

    … In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Hey Mike, hope your summer…

    Street Fightin Google- 17 readers -
  • Customer Micro-Moments Create Maximum Marketing Impact

    … just happened? Ask anyone clued in about the latest digital marketing trends and they’ll probably call it a ‘micro-moment’. Micro-moments is a term Google coined to describe the point when thought sparks the beginning of a customer’s purchase journey using a device (usually mobile). According to Google, these moments are needs driven, and can…

    Lush Digitalin SEO Content Google- 17 readers -
  • The Impact of Micro-Moments on the Consumer Journey

    … A hot marketing trend that we’ve begun hearing more and more about are micro-moments. Micro-moments are currently influencing buyer behaviors and expectations, and they’re changing the way consumers shop across industries. But what exactly are micro-moments? In what ways are they shaping the consumer journey? It’s important to understand how…

    Marketing Technology Blog- 29 readers -
  • Why 2017 Will Be the Year of the ‘Micro Moment’

    … Think With Google, the educational arm of the search giant, recently released its take on Google’s Year in Search for 2016. The annual retrospective of all the biggest search trends from the previous year showed that consumers were feeling unsettled by political upheavals and epidemics. Simultaneously, consumers also embraced “near me…

    Street Fight- 26 readers -
  • Facebook Creates Its Own Micro-Moments With Messenger Bots

    … cause the same kind of surge in software development that Apple triggered with app-based iPhones. On the other hand, Julie Ask of Forrester Research strikes a cautionary tone. She points out that although bots “provide an amazing opportunity for brands to deliver contextual experiences on borrowed mobile moments,” they face some potential stumbling…

    AllTwitterin Social Google Facebook- 22 readers -
  • Meet the Data Amplifiers

    … leading vertical-market publishers. The amplifiers consist of: Publishers such as Apple, Bing, Facebook, Foursquare, Google, and Yelp, which share your data with consumers in their ecosystems. Aggregators like Acxiom, Infogroup, Factual, and Neustar Localeze (of which I was a cofounder), which distribute business data to publishers. Here’s a table…

    Street Fightin SEO Google- 17 readers -
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