Micro-Moments

  • Facebook Creates Its Own Micro-Moments With Messenger Bots

    … cause the same kind of surge in software development that Apple triggered with app-based iPhones. On the other hand, Julie Ask of Forrester Research strikes a cautionary tone. She points out that although bots “provide an amazing opportunity for brands to deliver contextual experiences on borrowed mobile moments,” they face some potential stumbling…

    AllTwitterin Social Google Facebook- 13 readers -
  • Meet the Data Amplifiers

    Meet the Data Amplifiers March 17, 2016 by Gib Olander Leave a Comment Filed Under: Commentary For months, the marketplace has been talking about micro-moments, which Google defines as instances when people use their mobile devices search for places to go and things to buy. During micro-moments, consumers not only search — they also purchase, either in the moment or shortl ...

    Street Fight- 12 readers -
  • Micro-Moments and Customer Journeys

    … Internet of Everything experiences can capture a 15.6 percent profit improvement. Combine these findings with Think With Google’s Micro-Moments research and we’re left with 4 micro-moments that every marketer should be paying attention to: I want to know moments – 65% of online consumers look up more information online than a few years ago. 66…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Happy Birthday Brand Lift - We got you some new features

    … Today’s consumer journey has become fragmented into micro-moments that span many channels, devices and media types. As a brand trying to reach today’s consumer, it’s more important than ever that you know which moments matter most. And, because consumers are making decisions faster than ever, you need to be able to make decisions equally as fast…

    Rob Newton/ Inside AdWords- 7 readers -
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