Micro-Moments

  • The Impact of Micro-Moments on the Consumer Journey

    …, businesses and brands must recognize this as an opportunity to provide information and, simultaneously, showcase who they are and what their business stands for. They need to tell their brand’s story because storytelling is the most powerful way for a consumer to connect with a brand. Hubspot frequently advocates the importance of storytelling…

    Marketing Technology Blog- 17 readers -
  • Why 2017 Will Be the Year of the ‘Micro Moment’

    … Think With Google, the educational arm of the search giant, recently released its take on Google’s Year in Search for 2016. The annual retrospective of all the biggest search trends from the previous year showed that consumers were feeling unsettled by political upheavals and epidemics. Simultaneously, consumers also embraced “near me…

    Street Fight- 22 readers -
  • Facebook Creates Its Own Micro-Moments With Messenger Bots

    … As expected, at the Facebook F8 developer conference, the world’s largest social network announced that bots have come to Facebook Messenger. And the launch of a bot-enabled Messenger platform may help Facebook steal micro-moments from Google. As we’ve seen, bots are a hot item, and they could even shape the future of how brands and consumers…

    AllTwitterin Social Google Facebook- 19 readers -
  • Meet the Data Amplifiers

    … Meet the Data Amplifiers March 17, 2016 by Gib Olander Leave a Comment Filed Under: Commentary For months, the marketplace has been talking about micro-moments, which Google defines as instances when people use their mobile devices search for places to go and things to buy. During micro-moments, consumers not only search — they also purchase…

    Street Fightin SEO Google- 14 readers -
  • Micro-Moments and Customer Journeys

    …. Cisco has provided research that the average product purchased has over 800 distinct customer journeys that lead to it. Think about your purchase decisions and how you bounce between research, online, in-store, email, search, and other strategies as you continue down the road to a decision. No wonder why sales and marketing professionals struggle…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Happy Birthday Brand Lift - We got you some new features

    … Today’s consumer journey has become fragmented into micro-moments that span many channels, devices and media types. As a brand trying to reach today’s consumer, it’s more important than ever that you know which moments matter most. And, because consumers are making decisions faster than ever, you need to be able to make decisions equally as fast…

    Rob Newton/ Inside AdWords- 7 readers -
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