Micro Moments

  • Mobile trends to help you stand out in 2017 and beyond

    …. Let’s lay the foundation. Micro moments: your audience Considering you have covered the basics, such as implementing a responsive website, think of the various formats of content to get you closer to your audience. The most obvious one is to think of your audiences’ learning styles and map these to your personas. Then match these with content formats…

    Search Engine Watch- 25 readers -
  • A complete Local SEO guide for small businesses

    … A practical local SEO guide for business owners. Have you ever used Google to find something nearby? Like searching for “sushi”, “locksmith” or “nightclub”? If your business has a physical address such as a storefront, you should consider using local SEO to get new customers. Local SEO helps you get customers using a location keyword…

    Search Engine Watchin SEO- 34 readers -
  • Five common keyword research mistakes you need to avoid

    … when they search. You need to understand your customers and the language they use. Remember, each searcher has an intent, and is looking for something. Your page needs to provide the answer. 2) Focusing on too specific keywords If you have a large site with lots of possible keywords combinations, you might be tempted to optimize for every little…

    Search Engine Watchin SEO- 17 readers -
  • 10 tips to get your website to the top of Google search

    … concentrating on the more recent developments. 1) Optimise for RankBrain RankBrain is Google’s machine-learning AI system, which has been revealed by Google to one of the top three ranking signals in its vast array of contributing factors. Google uses RankBrain to handle ambiguous or unique questions that have never been asked before. Brand new queries make…

    Christopher Ratcliff/ Search Engine Watch- 32 readers -
  • Preparing for SEO in 2017: yes it’s that time already

    … emphasis on the importance of micro moments. The micro moments describe the reflex of people turning to a device to answer an immediate need. These needs fall under one of the following categories: The I-want-to-know moments The I-want-to-go moments The I-want-to-buy moments The I-want-to-do moments When brands are able to answer…

    Jim Yu/ Search Engine Watch- 33 readers -
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