Micro Moments

  • 2018 Email Marketing Forecast: Data, Micro-Moments, and Intelligence

    … What will email marketing look like next year? We think it will be more data-driven, it will increasingly hone in on micro-moments and that content will be smarter than ever. Here’s a deeper dive into those predictions: Campaigns will become even more data-driven While sheer instinct was likely responsible for more than one successful early email…

    Movable Ink Blogin EMail- 17 readers -
  • Mobile trends to help you stand out in 2017 and beyond

    …. Let’s lay the foundation. Micro moments: your audience Considering you have covered the basics, such as implementing a responsive website, think of the various formats of content to get you closer to your audience. The most obvious one is to think of your audiences’ learning styles and map these to your personas. Then match these with content formats…

    Search Engine Watch- 25 readers -
  • A complete Local SEO guide for small businesses

    … A practical local SEO guide for business owners. Have you ever used Google to find something nearby? Like searching for “sushi”, “locksmith” or “nightclub”? If your business has a physical address such as a storefront, you should consider using local SEO to get new customers. Local SEO helps you get customers using a location keyword…

    Search Engine Watchin SEO- 37 readers -
  • Five common keyword research mistakes you need to avoid

    … that lead to customers who are easiest to close first. What are the highly specific long-tail keywords that pertain to your industry? Google calls this the “I want to buy” moment. Once you have your best keyword groups, you can always expand them to target broader groups with various search intents. Example of a niche keyword: “art class for kids” 3…

    Search Engine Watchin SEO- 17 readers -
  • 10 tips to get your website to the top of Google search

    … more visibility for relevant queries. 2) Optimise for ‘near me’ search queries According to Google, ’micro-moments’ are the “critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends.” This basically points to mobile as being the key driver for local search, and how essentially…

    Christopher Ratcliff/ Search Engine Watch- 33 readers -
  • Preparing for SEO in 2017: yes it’s that time already

    …, which is why a one second delay results in a 7% reduction in conversions. With AMP, Google can amplify the importance of speed. AMP was initially created for news sites. The format strips away all the extras of a website, helping it load faster. According to Google, using AMP can improve loading speeds by 15 to 85%. Mobile has also seen a growing…

    Jim Yu/ Search Engine Watch- 33 readers -