Micro Moments

  • Mobile trends to help you stand out in 2017 and beyond

    …. Let’s lay the foundation. Micro moments: your audience Considering you have covered the basics, such as implementing a responsive website, think of the various formats of content to get you closer to your audience. The most obvious one is to think of your audiences’ learning styles and map these to your personas. Then match these with content formats…

    Search Engine Watch- 23 readers -
  • A complete Local SEO guide for small businesses

    … A practical local SEO guide for business owners. Have you ever used Google to find something nearby? Like searching for “sushi”, “locksmith” or “nightclub”? If your business has a physical address such as a storefront, you should consider using local SEO to get new customers. Local SEO helps you get customers using a location keyword…

    Search Engine Watchin SEO- 25 readers -
  • Five common keyword research mistakes you need to avoid

    … that lead to customers who are easiest to close first. What are the highly specific long-tail keywords that pertain to your industry? Google calls this the “I want to buy” moment. Once you have your best keyword groups, you can always expand them to target broader groups with various search intents. Example of a niche keyword: “art class for kids” 3…

    Search Engine Watchin SEO- 15 readers -
  • 10 tips to get your website to the top of Google search

    … of your site. You’re welcome. 9) Speed up your website As I mentioned earlier, AMP is certainly helping to speed up the mobile web. Although it is controversial in nature, and isn’t necessarily the best solution to improving the speed of websites in general as it just feels like a ‘quick fix’. You do still need to prioritise the speed of your…

    Christopher Ratcliff/ Search Engine Watch- 20 readers -
  • Preparing for SEO in 2017: yes it’s that time already

    … emphasis on the importance of micro moments. The micro moments describe the reflex of people turning to a device to answer an immediate need. These needs fall under one of the following categories: The I-want-to-know moments The I-want-to-go moments The I-want-to-buy moments The I-want-to-do moments When brands are able to answer…

    Jim Yu/ Search Engine Watch- 31 readers -
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