Micro Moments

  • 2018 Email Marketing Forecast: Data, Micro-Moments, and Intelligence

    … What will email marketing look like next year? We think it will be more data-driven, it will increasingly hone in on micro-moments and that content will be smarter than ever. Here’s a deeper dive into those predictions: Campaigns will become even more data-driven While sheer instinct was likely responsible for more than one successful early email…

    Movable Ink Blogin EMail- 17 readers -
  • Mobile trends to help you stand out in 2017 and beyond

    … The way we ask for information is changing. The way we optimise must change too. Mobile use overtook desktop use in 2010. Mobile search on Google overtook desktop search only 18 months ago, in May 2015. How can we keep up with this fast paced device to stay ahead of the game tomorrow? Mobile voice search: the game changer A recent Yahoo study…

    Search Engine Watch- 26 readers -
  • A complete Local SEO guide for small businesses

    … A practical local SEO guide for business owners. Have you ever used Google to find something nearby? Like searching for “sushi”, “locksmith” or “nightclub”? If your business has a physical address such as a storefront, you should consider using local SEO to get new customers. Local SEO helps you get customers using a location keyword…

    Search Engine Watchin SEO- 37 readers -
  • Five common keyword research mistakes you need to avoid

    … that lead to customers who are easiest to close first. What are the highly specific long-tail keywords that pertain to your industry? Google calls this the “I want to buy” moment. Once you have your best keyword groups, you can always expand them to target broader groups with various search intents. Example of a niche keyword: “art class for kids” 3…

    Search Engine Watchin SEO- 17 readers -
  • 10 tips to get your website to the top of Google search

    … more visibility for relevant queries. 2) Optimise for ‘near me’ search queries According to Google, ’micro-moments’ are the “critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends.” This basically points to mobile as being the key driver for local search, and how essentially…

    Christopher Ratcliff/ Search Engine Watch- 33 readers -
  • Preparing for SEO in 2017: yes it’s that time already

    … they are looking for. Currently, rich snippets are displayed for recipe and videos, AMP articles, local businesses, music, reviews, and TV & movies. Although this may change in the future, using the schema helps to ensure that your site is always ready. Google has also been increasing its usage of Quick Answers, growing from just over 22% in December 2014…

    Jim Yu/ Search Engine Watch- 34 readers -