Micro Moments

  • Mobile trends to help you stand out in 2017 and beyond

    …. Let’s lay the foundation. Micro moments: your audience Considering you have covered the basics, such as implementing a responsive website, think of the various formats of content to get you closer to your audience. The most obvious one is to think of your audiences’ learning styles and map these to your personas. Then match these with content formats…

    Search Engine Watch- 24 readers -
  • A complete Local SEO guide for small businesses

    … A practical local SEO guide for business owners. Have you ever used Google to find something nearby? Like searching for “sushi”, “locksmith” or “nightclub”? If your business has a physical address such as a storefront, you should consider using local SEO to get new customers. Local SEO helps you get customers using a location keyword…

    Search Engine Watchin SEO- 30 readers -
  • Five common keyword research mistakes you need to avoid

    …. 5) Putting the wrong keywords on the wrong pages Once you’ve grouped your keywords, you need to figure out where to place them on your website. This process is called keyword allocation, and it’s a critical step in the keyword research process. A common mistake is adding irrelevant keywords to pages whose content doesn’t match the keywords…

    Search Engine Watchin SEO- 17 readers -
  • 10 tips to get your website to the top of Google search

    …. It’s not great for evergreen appeal, but if you can be hot off the presses with good quality news stories than it can also be great for other sites linking to you as a source. Top Stories is the mobile equivalent of the desktop In the News section, and right now this section is filling up with Accelerated Mobile Pages (AMP). AMP is Google’s…

    Christopher Ratcliff/ Search Engine Watch- 30 readers -
  • Preparing for SEO in 2017: yes it’s that time already

    … they are looking for. Currently, rich snippets are displayed for recipe and videos, AMP articles, local businesses, music, reviews, and TV & movies. Although this may change in the future, using the schema helps to ensure that your site is always ready. Google has also been increasing its usage of Quick Answers, growing from just over 22% in December 2014…

    Jim Yu/ Search Engine Watch- 32 readers -
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