Micro Moments

    • Mobile trends to help you stand out in 2017 and beyond

      The way we ask for information is changing. The way we optimise must change too. Mobile use overtook desktop use in 2010. Mobile search on Google overtook desktop search only 18 months ago, in May 2015. How can we keep up with this fast paced device to stay ahead of the game tomorrow? Mobile voice search: the game changer A recent Yahoo study of 500,000 queries from Yahoo mob ...

      Search Engine Watch- 15 readers -
  • A complete Local SEO guide for small businesses

    … A practical local SEO guide for business owners. Have you ever used Google to find something nearby? Like searching for “sushi”, “locksmith” or “nightclub”? If your business has a physical address such as a storefront, you should consider using local SEO to get new customers. Local SEO helps you get customers using a location keyword…

    Search Engine Watchin SEO- 15 readers -
  • Five common keyword research mistakes you need to avoid

    … Avoid these mistakes to do proper keyword research. Before you dive into keyword research for your site, you should know about these common mistakes that many businesses and SEO firms make. Avoiding these mistakes can save you time, help you re-think your marketing strategy, and drive the right customers to your site. 1) Picking keywords…

    Search Engine Watchin SEO- 13 readers -
  • 10 tips to get your website to the top of Google search

    … of your site. You’re welcome. 9) Speed up your website As I mentioned earlier, AMP is certainly helping to speed up the mobile web. Although it is controversial in nature, and isn’t necessarily the best solution to improving the speed of websites in general as it just feels like a ‘quick fix’. You do still need to prioritise the speed of your…

    Christopher Ratcliff/ Search Engine Watch- 13 readers -
  • Preparing for SEO in 2017: yes it’s that time already

    …, which is why a one second delay results in a 7% reduction in conversions. With AMP, Google can amplify the importance of speed. AMP was initially created for news sites. The format strips away all the extras of a website, helping it load faster. According to Google, using AMP can improve loading speeds by 15 to 85%. Mobile has also seen a growing…

    Jim Yu/ Search Engine Watch- 12 readers -
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