• Content Marketing Obsession Puts the Pressure on Publishers

    …, these pressures have translated into real challenges for many who struggle to understand how to accurately package and present their audience demographics outside of general website traffic metrics. This is, of course, necessary to attract and land deals with major advertisers in today’s competitive content marketing landscape. To win accounts…

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  • Dear Publishers: Stop Making Assumptions About Your Audience

    … of ourselves and start making more money with audience demographics. General Audience Demographics Demographics begin with a broad scope of basic population stats including gender, age, household income and education. Moving a level deeper, demographic data can also tap into professional profiles. In the B2B marketing arena these rich, professional…

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