• Content Marketing Obsession Puts the Pressure on Publishers

    …, these pressures have translated into real challenges for many who struggle to understand how to accurately package and present their audience demographics outside of general website traffic metrics. This is, of course, necessary to attract and land deals with major advertisers in today’s competitive content marketing landscape. To win accounts…

    Relevancein Content- 17 readers -
  • Dear Publishers: Stop Making Assumptions About Your Audience

    … level attributes are extremely valuable for data-driven, high-quality lead generation. Forbes found that advertisers who adopt data-driven marketing are nearly three times more likely to see increased revenues as a direct result. Seventy-four percent of leaders in this area also felt that data-driven strategies lent them a competitive edge…

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