• Content Marketing Obsession Puts the Pressure on Publishers

    … request basis delivered as a PDF. Search Engine Journal is an excellent example of a well-designed, all-encompassing media kit. The Advertise page is effectively designed to segment the wide attributes of their audience, calling specific attention to the largest categories. Audience Intelligence Reports Break the Mold Just this month, the B2B…

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  • Dear Publishers: Stop Making Assumptions About Your Audience

    … developed personas based upon specific ideal target markets. But today we are focusing on the real data. Micro-targeting is expected to be a top trend for B2B Marketers this year – and guess what you can’t do without actual audience data? Micro-target. In a B2B marketing predictions article, Abby Perkins predicted growth in micro-targeting for 2015…

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