Micro-Targeting

  • Content Marketing Obsession Puts the Pressure on Publishers

    … Published 17 mins ago 44 The obsession with content marketing and sponsored ad content has been closely examined and touted as the number one trend for marketers this year. The trend will continue to drive the surge in digital ad revenues and put the pressure on digital publishers to deliver. While more business is always a good thing…

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  • Dear Publishers: Stop Making Assumptions About Your Audience

    …; utilizing this data can have a huge impact on your audience and your wallet. Taking it Further: Professional Level Demographics There are many free and paid tools today that provide the basic level of demographic data needed to analyze your audience. In B2B marketing, though, professional level demographic data is essential for micro-targeting (e.g…

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