Micro-Targeting

  • Content Marketing Obsession Puts the Pressure on Publishers

    …, these pressures have translated into real challenges for many who struggle to understand how to accurately package and present their audience demographics outside of general website traffic metrics. This is, of course, necessary to attract and land deals with major advertisers in today’s competitive content marketing landscape. To win accounts…

    Relevancein Content- 18 readers -
  • Dear Publishers: Stop Making Assumptions About Your Audience

    … of ourselves and start making more money with audience demographics. General Audience Demographics Demographics begin with a broad scope of basic population stats including gender, age, household income and education. Moving a level deeper, demographic data can also tap into professional profiles. In the B2B marketing arena these rich, professional…

    Relevance- 11 readers -
  • Practical Marketing Predictions to Help You Plan for 2015

    Or maybe even now! This is a solid list of 10 areas of focus that marketers need to think about. You need to know where to allocate the bulk of your marketing budget, based on the tactics your customers and prospects are engaging with more frequently. That’s why Wheelhouse Advisors tried to make this infographic as comprehensive as possible, addressing issues from Email Marke ...

    Douglas Karr/ Marketing Technology Blog- 14 readers -
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