Micro-Targeting

  • Content Marketing Obsession Puts the Pressure on Publishers

    …, the professional attributes of your audience play a major role. In a B2B marketing predictions article, Abby Perkins predicted growth in micro-targeting for 2015. She posited that “Micro-targeting uses data to help companies better understand – and market to – groups of specifically targeted audiences [which] allows businesses to modify content…

    Relevancein Content- 14 readers -
  • Dear Publishers: Stop Making Assumptions About Your Audience

    … developed personas based upon specific ideal target markets. But today we are focusing on the real data. Micro-targeting is expected to be a top trend for B2B Marketers this year – and guess what you can’t do without actual audience data? Micro-target. In a B2B marketing predictions article, Abby Perkins predicted growth in micro-targeting for 2015…

    Relevance- 6 readers -
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