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… Contrary to what you may think, you don’t need to be a podcaster to use audio in your digital marketing. While podcasting is an awesome way to build and connect with an audience, it takes a lot of commitment creating a show. From concept to equipment, to promotion and managing guests, you’ve got to be all in if you want to make a dent…
Whether it’s one powerful message, image, or a 10-second video, microcontent is a kind of short-based communication that’s optimized and specially designed for social media to fight information overload. Essentially, microcontent is any published or public content that’s delivered in small bites.