Microdata

  • The complete beginner’s guide to Schema.org markup

    … respects, which all add up to a ranking increase. In other words: smart webmasters mark up their websites with Schema.org. In this guide I’m going to look at how to use three types of markup with Schema: microdata, RDFa and JSON-LD. Each has its advantages and disadvantages, and it’s really a matter of choice as to which one you implement. Jump…

    Search Engine Watch- 25 readers -
  • How To Select a CMS that is Optimized for Search

    … and reconstruct their sites. The problem with this is that the search engine may still be pointing a URL to a page that does not exist. Your CMS should allow you to refer traffic to a new page and redirect the search engine there as well so they find and index the new page. Rich Snippets: Search engines offer microdata formats for pagination…

    Douglas Karr/ Marketing Technology Blogin How To's- 18 readers -