Microdata

  • The complete beginner’s guide to Schema.org markup

    …. This enables search engines like Google to pull out the relevant parts of a webpage in the form of rich snippets and rich data, making the results page more informative and increasing click-through rate. Rich data like star ratings in search results are made possible by using structured data In spite of this, only a tiny fraction of websites actually…

    Search Engine Watch- 12 readers -
  • Retail SEO: 8 Tips to Optimise Your Product Pages for Organic Search

    … Retail SEO: Optimise Your Product Pages for Organic Search Product page optimisation is an oft-overlooked area of retail SEO. The key objection I tend to encounter is that there’s just so many pages, people struggle to know where to start. This is a counter-productive objection; your product pages are the sole drivers of revenue on […] The post…

    Richard Baxter/ SEOgadgetin SEO- 8 readers -
  • How To Select a CMS that is Optimized for Search

    … and reconstruct their sites. The problem with this is that the search engine may still be pointing a URL to a page that does not exist. Your CMS should allow you to refer traffic to a new page and redirect the search engine there as well so they find and index the new page. Rich Snippets: Search engines offer microdata formats for pagination…

    Douglas Karr/ Marketing Technology Blogin How To's- 12 readers -
  • What Happened to Dublin Core as an SEO Factor?

    … There was a time when Dublin Core was the craze of on-site optimization. And then, it just faded away. As if it never existed. There were no write-ups on what happened to it or if it still works. This is what’s left of Dublin Core as I rummaged through the cracks. What is Dublin Core? Long story short, Dublin Core…

    SEO Hacker Blogin SEO- 17 readers -
  • Up Close @ SMX: Enhancing Results With Structured Data & Markup

    … more tools than ever to present that data, and the search engines are getting smarter about how they accept it. Using structured data and markup including , , , , and . In my personal experience, hCard and those schema relative to location were the first we saw in the wild, followed shortly by reviews — product, business and media. With the hCard…

    Will Scott/ Search Engine Landin SEO- 25 readers -
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