Microdata

  • The complete beginner’s guide to Schema.org markup

    … respects, which all add up to a ranking increase. In other words: smart webmasters mark up their websites with Schema.org. In this guide I’m going to look at how to use three types of markup with Schema: microdata, RDFa and JSON-LD. Each has its advantages and disadvantages, and it’s really a matter of choice as to which one you implement. Jump…

    Search Engine Watch- 25 readers -
  • How To Select a CMS that is Optimized for Search

    … and breadcrumb identification within your site. Often, this markup needs applied within the theme you’re deploying with your CMS or you can find modules that allow you to implement it easier. Rich snippets may enhance search engine results. Robots.txt: If you go to the root (base address) of your domain, add robots.txt to the address. Example: http…

    Douglas Karr/ Marketing Technology Blogin How To's- 18 readers -
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