Microdata

  • The complete beginner’s guide to Schema.org markup

    … Do you know how to speak ‘search engine’? If there ever was a universal language for communicating with search engines, Schema.org is probably it. What is Schema.org, you ask? Before I answer that question, first I need to explain what structured data is. In its simplest sense, structured data is information formatted in a way that can…

    Search Engine Watch- 22 readers -
  • Retail SEO: 8 Tips to Optimise Your Product Pages for Organic Search

    … Retail SEO: Optimise Your Product Pages for Organic Search Product page optimisation is an oft-overlooked area of retail SEO. The key objection I tend to encounter is that there’s just so many pages, people struggle to know where to start. This is a counter-productive objection; your product pages are the sole drivers of revenue on […] The post…

    Richard Baxter/ SEOgadgetin SEO- 8 readers -
  • How To Select a CMS that is Optimized for Search

    … Today I met with a client who has been struggling with their search engine rankings. As I reviewed their Content Management System (CMS), I looked for some basic best practices that I could not find. Before I provide a checklist to verify with your CMS provider, I should first state that there is absolutely NO reason for a company NOT to have…

    Douglas Karr/ Marketing Technology Blogin How To's- 17 readers -
  • What Happened to Dublin Core as an SEO Factor?

    … There was a time when Dublin Core was the craze of on-site optimization. And then, it just faded away. As if it never existed. There were no write-ups on what happened to it or if it still works. This is what’s left of Dublin Core as I rummaged through the cracks. What is Dublin Core? Long story short, Dublin Core…

    SEO Hacker Blogin SEO- 19 readers -
  • Up Close @ SMX: Enhancing Results With Structured Data & Markup

    … - Basic methods for representing spatially-located things According to Jay, the "Best Buy shopping URLs served as rich data experiences". Now, as the technologies have matured, Best Buy is using vocabularies from Microdata and Schema.org. In addition to their on-site markup, Best Buy is taking advantage of rich data to deliver to customers…

    Will Scott/ Search Engine Landin SEO- 30 readers -
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