• The complete beginner’s guide to Schema.org markup

    … Do you know how to speak ‘search engine’? If there ever was a universal language for communicating with search engines, Schema.org is probably it. What is Schema.org, you ask? Before I answer that question, first I need to explain what structured data is. In its simplest sense, structured data is information formatted in a way that can…

    Search Engine Watch- 8 readers -
  • Retail SEO: 8 Tips to Optimise Your Product Pages for Organic Search

    … Retail SEO: Optimise Your Product Pages for Organic Search Product page optimisation is an oft-overlooked area of retail SEO. The key objection I tend to encounter is that there’s just so many pages, people struggle to know where to start. This is a counter-productive objection; your product pages are the sole drivers of revenue on […] The post…

    Richard Baxter/ SEOgadgetin SEO- 8 readers -
  • How To Select a CMS that is Optimized for Search

    … and reconstruct their sites. The problem with this is that the search engine may still be pointing a URL to a page that does not exist. Your CMS should allow you to refer traffic to a new page and redirect the search engine there as well so they find and index the new page. Rich Snippets: Search engines offer microdata formats for pagination…

    Douglas Karr/ Marketing Technology Blogin How To's- 8 readers -
  • What Happened to Dublin Core as an SEO Factor?

    … is like the earlier version of the now widely known and search-centric Schema.org. It is a metadata schema that originated way back 1995 in Dublin, Ohio. How was it supposed to be implemented for SEO? Dublin Core is a metadata schema that you implement much like how you would implement Schema.org. Here’s an example of the Dublin Core code: name…

    SEO Hacker Blogin SEO- 15 readers -
  • Up Close @ SMX: Enhancing Results With Structured Data & Markup

    … - Basic methods for representing spatially-located things According to Jay, the "Best Buy shopping URLs served as rich data experiences". Now, as the technologies have matured, Best Buy is using vocabularies from Microdata and Schema.org. In addition to their on-site markup, Best Buy is taking advantage of rich data to deliver to customers…

    Will Scott/ Search Engine Landin SEO- 23 readers -
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