Microsites

  • 3 Rules for Content Marketing in the Fake News Era

    … mean for content marketing. For those of you who have been avoiding all things Facebook ever since Uncle Bob livestreamed his shirtless election celebration, here’s some quick background information: Political fake news spread rampantly on Facebook prior to the election. A November BuzzFeed analysis found that the top 20 fake news stories about…

    Joe Lazauskas/ The Content Strategistin Content- 25 readers -
  • The Challenges of Using Facebook’s Canvas

    … Facebook Canvas has been available to all advertisers for about 10 months now, and it’s still going strong. The immersive, full-screen ad unit is mobile-only and designed to load quickly and utilize features that Facebook users are already familiar with: tilt-to-pan panoramic photos, carousels and looping video, in addition to text, photos…

    Inside Facebookin Facebook Retargeting- 27 readers -
  • Why Social Media Is the Perfect PR Channel

    … microsite. Over the course of my career, I’ve watched as social media emerged from digital, creating two distinctly separate disciplines. In the early years, the partnerships between interactive agencies, media buyers and advertising agencies were clear and the swim-lanes were fixed. Rarely, the public-relations teams would be brought into the mix…

    AllTwitterin Social Facebook- 26 readers -
  • 2015 State of Digital Marketing

    … the RACE customer lifecycle followed by research on the most effective techniques for managing Digital Marketing. Dave Chaffey, Smart Insights. Download Smart Insight’s free research report. It’s based on a survey of Smart Insights members and Technology for Marketing & Advertising 2015 attendees. The report explores approaches businesses use to plan and manage their investments in digital marketing. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 21 readers -
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