• The Challenges of Using Facebook’s Canvas

    … and call-to-action buttons. It’s an opportunity to tell a story with more room than a 1,200-pixel-by-628-pixel ad, and the results have been great: users spending an average of 70 seconds with a Canvas that explained a new product feature. Users who interacted with the unit who were retargeted with another relevant ad. The click-through-rate…

    Inside Facebookin Facebook Retargeting- 19 readers -
  • Why Social Media Is the Perfect PR Channel

    … I’ve worked in digital since the dark days when we still called it “interactive.” Things were simpler. There was no Facebook or LinkedIn. An integrated campaign (which was a new term) meant one that included search-engine marketing, e-mails and banner ads. These resources were mostly given as added value on a print buy or an occasional…

    AllTwitterin Social Facebook- 21 readers -
  • 2015 State of Digital Marketing

    … We’re seeing quite a change when it comes to digital marketing and this infographic from Smart Insights breaks down the strategies and provides some data that speaks well to the change. From an agency standpoint, we’re watching as more and more agencies adopt a wider array of services. It’s been almost 6 years since I launched my agency, DK New…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
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