• 3 Rules for Content Marketing in the Fake News Era

    … fake news. The feature finally rolled out to some users earlier this month, and was first spotted by Gizmodo: Despite these updates, fake news isn’t going anywhere. Facebook and Google now drive the vast majority of traffic to publisher sites. Search and social algorithms incentivize the production of viral fake news stories at a faster rate than…

    Joe Lazauskas/ The Content Strategistin Content- 27 readers -
  • The Challenges of Using Facebook’s Canvas

    … and call-to-action buttons. It’s an opportunity to tell a story with more room than a 1,200-pixel-by-628-pixel ad, and the results have been great: users spending an average of 70 seconds with a Canvas that explained a new product feature. Users who interacted with the unit who were retargeted with another relevant ad. The click-through-rate…

    Inside Facebookin Facebook Retargeting- 29 readers -
  • Why Social Media Is the Perfect PR Channel

    … microsite. Over the course of my career, I’ve watched as social media emerged from digital, creating two distinctly separate disciplines. In the early years, the partnerships between interactive agencies, media buyers and advertising agencies were clear and the swim-lanes were fixed. Rarely, the public-relations teams would be brought into the mix…

    AllTwitterin Social Facebook- 26 readers -
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