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  • 3 Rules for Content Marketing in the Fake News Era

    … mean for content marketing. For those of you who have been avoiding all things Facebook ever since Uncle Bob livestreamed his shirtless election celebration, here’s some quick background information: Political fake news spread rampantly on Facebook prior to the election. A November BuzzFeed analysis found that the top 20 fake news stories about…

    Joe Lazauskas/ The Content Strategistin Content- 25 readers -
  • The Challenges of Using Facebook’s Canvas

    Facebook Canvas has been available to all advertisers for about 10 months now, and it’s still going strong. The immersive, full-screen ad unit is mobile-only and designed to load quickly and utilize features that Facebook users are already familiar with: tilt-to-pan panoramic photos, carousels and looping video, in addition to text, photos and call-to-action buttons.

    Inside Facebook- 26 readers -
  • Why Social Media Is the Perfect PR Channel

    … I’ve worked in digital since the dark days when we still called it “interactive.” Things were simpler. There was no Facebook or LinkedIn. An integrated campaign (which was a new term) meant one that included search-engine marketing, e-mails and banner ads. These resources were mostly given as added value on a print buy or an occasional…

    AllTwitterin Social Facebook- 25 readers -
  • 2015 State of Digital Marketing

    … We’re seeing quite a change when it comes to digital marketing and this infographic from Smart Insights breaks down the strategies and provides some data that speaks well to the change. From an agency standpoint, we’re watching as more and more agencies adopt a wider array of services. It’s been almost 6 years since I launched my agency, DK New…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
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