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PPC is the neglected child of advertising. It is something many people consider to be too much fuss for too little gain. Many small companies will not touch it, deeming it to be too complex. But in this beginner’s guide to PPC, we will show you why these assumptions are all wrong and prove that PPC can be very efficient on a low budget; which makes it a valuable addition to any ...
… The fundamental principle behind PPC is the keyword match type. It’s literally how we determine when we show our ads on the search engine results page, so understanding this concept is an important step in comprehending PPC as a whole. When I first learned PPC, it was explained to me like so: Exact match must contain the search query exactly…