Microsoft: Bing Entertainment

  • Top 5 Takeaways From The Big Bing Ads Session @SMX East

    … and 250,000 ad groups. These familiar features are now also available in Bing: Enhanced site links Negative keyword libraries Top movers reports Improved radius targeting You do still need to look outside of the interface for some reports, but this doesn’t mean you should just ignore these features. If you haven’t already downloaded the Bing Ads…

    Rebekah Schelfhout/ Search Engine Landin SEO Google- 25 readers -
  • How A PPC Fraud Ring Impersonated 300+ Advertisers In May 2014

    Did you know that your paid search ads are susceptible to the same type of fraud that affects other forms of digital advertising? And we're not just talking about click fraud here. The fraudulent tactic affecting PPC the most dramatically these days is a fairly insidious one that can be hard to detect.

    Search Engine Land- 25 readers -
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