Microsoft: Bing Entertainment

  • Top 5 Takeaways From The Big Bing Ads Session @SMX East

    … Intelligence Tool here’s the link. (Make sure you’re using a Windows-based computer and have Microsoft Visual Studio Tools and Microsoft Office Excel 2007, 2010 or 2013 installed before downloading.) By far the most interesting feature in this tool is the Auction Insights report which gives you very similar data as its counterpart within Google. We…

    Rebekah Schelfhout/ Search Engine Landin SEO Google- 13 readers -
  • How A PPC Fraud Ring Impersonated 300+ Advertisers In May 2014

    … Did you know that your paid search ads are susceptible to the same type of fraud that affects other forms of digital advertising? And we're not just talking about click fraud here. The fraudulent tactic affecting PPC the most dramatically these days is a fairly insidious one that can be hard to detect. It's called PPC ad impersonation and occurs…

    Search Engine Landin Paid Search SEO- 23 readers -
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