Microsoft: Bing Entertainment

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  • How A PPC Fraud Ring Impersonated 300+ Advertisers In May 2014

    … Did you know that your paid search ads are susceptible to the same type of fraud that affects other forms of digital advertising? And we're not just talking about click fraud here. The fraudulent tactic affecting PPC the most dramatically these days is a fairly insidious one that can be hard to detect. It's called PPC ad impersonation…

    Search Engine Landin Paid Search SEO- 30 readers -
  • Top 5 Takeaways From The Big Bing Ads Session @SMX East

    … given us the option to opt out; so, take advantage of this if you need to. 5. Bing Now Has Product Ads (U.S. Only For Now) Everyone knows how well these work for Google. If you have a U.S. billing address, are advertising products with SKUs and sell products online with a secure checkout option, then you should have these set up in time for Christmas…

    Rebekah Schelfhout/ Search Engine Landin SEO Google- 32 readers -