Microsoft: Business Issues

  • The Microsoft LinkedIn Deal: What it means for advertisers

    … While much of the talk about Microsoft’s plans to buy LinkedIn for $26.2 billion in cash, announced Monday, has focused on beefing up its cloud business, there’s much to be considered for advertisers, particularly B2B advertisers. In past years, Bing Ads executives have talked about the breadth of user data that Microsoft has spanning work…

    Ginny Marvin/ Marketing Land- 41 readers -
  • Report: Microsoft To Buy Global Mobile Ad Platform InMobi

    … discussions with the company, with a rumored acquisition price of $2 billion. InMobi has a global footprint. If true the acquisition would quickly make Microsoft a much larger player in mobile advertising. Without much penetration of its Windows Phone operating system and limited used of Bing in mobile the company has fallen behind Facebook, Google…

    Greg Sterling/ Marketing Land- 12 readers -
  • Bing Updates Its Logo With Uppercase “B” & New Teal Blue Color

    … Bing has updated its logo, changing the “B” to uppercase and switching out the color from yellow to a teal blue. A Microsoft representative told Search Engine Land that it felt like the right time to freshen things up. “Bing is a successful standalone business and also a key component of many experiences inside and outside of Microsoft,” said…

    Amy Gesenhues/ Search Engine Landin SEO- 9 readers -
  • Milestone: Bing Now Profitable As Windows 10 Success Boosts Usage

    … Amid the flurry of earnings released yesterday Microsoft announced a significant milestone: Bing is now profitable. Discussed on the earnings call, Microsoft’s CFO Amy Hood said “In search, we expect Bing’s strong trajectory to continue, remaining profitable for the remainder of the year.” According to comScore Bing’s US market share is 20.7…

    Greg Sterling/ Search Engine Landin SEO- 23 readers -
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