Microsoft: Business Issues

  • The Microsoft LinkedIn Deal: What it means for advertisers

    … While much of the talk about Microsoft’s plans to buy LinkedIn for $26.2 billion in cash, announced Monday, has focused on beefing up its cloud business, there’s much to be considered for advertisers, particularly B2B advertisers. In past years, Bing Ads executives have talked about the breadth of user data that Microsoft has spanning work…

    Ginny Marvin/ Marketing Land- 63 readers -
  • Report: Microsoft To Buy Global Mobile Ad Platform InMobi

    … discussions with the company, with a rumored acquisition price of $2 billion. InMobi has a global footprint. If true the acquisition would quickly make Microsoft a much larger player in mobile advertising. Without much penetration of its Windows Phone operating system and limited used of Bing in mobile the company has fallen behind Facebook, Google…

    Greg Sterling/ Marketing Land- 16 readers -
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