Microsoft: Cortana

    • Siri is Google’s nearest mobile search competitor [Report]

      A new study from Fivesight Research, “US Consumer Search Preferences Smartphone & Desktop: Q1 2017,” finds that Siri is the mobile “search engine” of choice after Google. The study was based on a survey of 800 US adults split roughly evenly between iOS and Android users. Google was by far the dominant mobile search engine, with an 84 percent aggregate share among respondents.

      Greg Sterling/ Search Engine Landin SEO- 20 readers -
  • Bot-to-bot marketing is coming soon. Are you ready?

    … Amazon Echo, housing the Alexa intelligent agent In the past year or so, a new marketing channel has emerged around bots and intelligent agents. This includes voice-based intelligent agents like Google Home’s Assistant or Amazon’s Alexa, and chatbots that interact largely through text conversations. Marketers are beginning to plan…

    Marketing Land- 21 readers -
  • Essential voice search strategies for 2017

    … Echo (aka Alexa), Google Home (a direct competitor of the Echo), Siri and Cortana — tools that are solely based on voice recognition. Why the uptick in voice search? First, using your voice to search is getting more accurate. Not too long ago, voice recognition simply wasn’t accurate. In many cases, it was more frustrating than helpful. Now…

    Marketing Land- 19 readers -
    Earlier about the same topic:
  • Essential voice search strategies for 2017

    … There’s one thing that remains true about SEO: it’s always changing. One of the big changes that we’re experiencing now in local SEO is the increasing popularity of voice search. Voice search used to be a novelty — now it’s a necessity, especially when you’re on the go with your smartphone or tablet. If you’re a local business, how do you…

    Search Engine Landin SEO- 23 readers -
  • Lenovo debuts Amazon Alexa-powered smart speaker at CES

    … Like Microsoft is doing with Cortana, Amazon is making Alexa available to third party developers and hardware makers to voice-enable their connected products. Amazon is also making Alexa’s several thousand “skills” (voice apps) equally available to developers. With the announcement of Cortana’s developer strategy a few weeks ago, we saw…

    Greg Sterling/ Marketing Land- 20 readers -
  • Microsoft’s debuts brilliant Cortana SDK strategy

    … Cortana functionality into any piece of hardware potentially. The first device to do so is a Harman Kardon stand-alone speaker, which will become available in 2017 (video below). Yesterday, in San Francisco, Microsoft announced two things related to Cortana: Cortana Devices SDK Cortana Skills Kit Preview Cortana Skills, like Alexa skills, allow…

    Greg Sterling/ Search Engine Landin SEO- 18 readers -
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