Microsoft: Cortana

  • Essential voice search strategies for 2017

    … Echo (aka Alexa), Google Home (a direct competitor of the Echo), Siri and Cortana — tools that are solely based on voice recognition. Why the uptick in voice search? First, using your voice to search is getting more accurate. Not too long ago, voice recognition simply wasn’t accurate. In many cases, it was more frustrating than helpful. Now…

    Marketing Land- 18 readers -
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  • Essential voice search strategies for 2017

    … There’s one thing that remains true about SEO: it’s always changing. One of the big changes that we’re experiencing now in local SEO is the increasing popularity of voice search. Voice search used to be a novelty — now it’s a necessity, especially when you’re on the go with your smartphone or tablet. If you’re a local business, how do you…

    Search Engine Landin SEO- 23 readers -
  • Lenovo debuts Amazon Alexa-powered smart speaker at CES

    … Like Microsoft is doing with Cortana, Amazon is making Alexa available to third party developers and hardware makers to voice-enable their connected products. Amazon is also making Alexa’s several thousand “skills” (voice apps) equally available to developers. With the announcement of Cortana’s developer strategy a few weeks ago, we saw…

    Greg Sterling/ Marketing Land- 20 readers -
  • Microsoft’s debuts brilliant Cortana SDK strategy

    … Cortana functionality into any piece of hardware potentially. The first device to do so is a Harman Kardon stand-alone speaker, which will become available in 2017 (video below). Yesterday, in San Francisco, Microsoft announced two things related to Cortana: Cortana Devices SDK Cortana Skills Kit Preview Cortana Skills, like Alexa skills, allow…

    Greg Sterling/ Search Engine Landin SEO- 17 readers -
  • Say hello to the newest intelligent agent, Ozlo

    … the info about the steak from an article in Time Out magazine and about live music from TripAdvisor. “The place was great,” he added. (See photo below.) By contrast, he said, Google Assistant “would bring back a web link to a random article, or would read you a snippet.” (See comparison screens above.) Google Assistant, Apple’s Siri, Amazon’s Alexa…

    Marketing Land- 14 readers -
  • Buying Viv, Samsung makes its “me too” virtual assistant play

    … more and more prominently, not only in the mobile (search) experience but as a UI/UX across platforms and devices and especially in the smart home. (Viv can also be deployed behind chat/messaging.) Siri was sold before it was able to fully realize the founding vision, which was to disintermediate Google and layer an intelligent assistant on top…

    Greg Sterling/ Search Engine Landin SEO- 13 readers -
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