Microsoft: Cortana

  • Say hello to the newest intelligent agent, Ozlo

    … remain as standalones for specific functions like a brand’s customer service. The steak-and-music place that Ozlo found. About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects…

    Marketing Land- 10 readers -
  • Buying Viv, Samsung makes its “me too” virtual assistant play

    … more and more prominently, not only in the mobile (search) experience but as a UI/UX across platforms and devices and especially in the smart home. (Viv can also be deployed behind chat/messaging.) Siri was sold before it was able to fully realize the founding vision, which was to disintermediate Google and layer an intelligent assistant on top…

    Greg Sterling/ Search Engine Landin SEO- 12 readers -
  • A brief evolution of Search: out of the search box and into our lives

    … of voice arrived, and search officially jumped out of the text box and into our lives. Bing currently powers the voices of Cortana (Windows 10), Siri (iOS) and Alexa (Amazon Echo). This, of course, is only the tip of the iceberg. Search is no longer just about finding information. It’s part of our everyday life, an assumed presence, and there…

    Marketing Land- 15 readers -
  • The voice search explosion and how it will change local search

    …. Local Information – Restaurants; shopping; directions; home services; pizza; weather; reviews; local events; traffic. Source: KPCB 2016 Internet Trends Marketers will need to employ new strategies for local voice search Given the growth of voice search, it has great potential to affect how local businesses are found. ComScore even estimates…

    Wesley Young/ Search Engine Land- 20 readers -
  • Son of Siri: Viv aims to go way beyond today’s digital assistants

    … by third party providers via back-end API integration thereby cutting out the SERP. However that vision was only partly realized before Apple acquired Siri. And while Cupertino has certainly improved Siri’s functionality and usability, it hasn’t invested to enable Siri to achieve its full potential. Now Viv hopes to pick up where Siri left off…

    Greg Sterling/ Search Engine Land- 8 readers -
  • Understanding intent through voice search

    …-intent models to understand where the user is in the customer journey; match advertising campaigns (messaging and landing pages) to the right stage of user intent; and develop site content with a conversational tone, providing specific answers to users’ needs and top questions. Voice searchers are looking for quick answers. Content answering…

    Marketing Land- 15 readers -
  • Consumers shape new world of search advertising

    … are their parents. Search gets smarter and more predictive When search engines initially came onto the scene, they did little more than awkwardly index the content of the internet. Then search evolved to encompass social media properties and contextual entities. Today alone, Bing indexed six billion facts and 28 billion entities, including 1.2 billion…

    Marketing Land- 19 readers -
  • Microsoft Silences “Hey Cortana” In US Version Of Android App

    … An update to Microsoft’s Cortana app for Android removes the “Hey Cortana” hands-free activation feature. Updated December 20, the new version of the app lists three “what’s new” features: Improved app stability Enhanced call and text features Removed “Hey Cortana” feature for US market Hey Cortana was reportedly removed because the feature…

    Greg Sterling/ Search Engine Landin SEO- 9 readers -
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