Microsoft: Mobile

  • Virtual vs. augmented reality and Apple Watch for your face

    … Google Glass was probably about five years ahead of its time. Beyond the fact that it was priced incorrectly and looked goofy, use cases hadn’t yet been developed or established in the culture. It was an example of novelty without much utility. However Google Glass 2.0 is in the works. And by the time it’s released there may be a set…

    Greg Sterling/ Marketing Landin Facebook- 11 readers -
  • Report: Microsoft To Buy Global Mobile Ad Platform InMobi

    … According to an unconfirmed report Microsoft is buying mobile ad network/platform InMobi. Based in Bangalore India the company says that its network comprises more than a billion users per month. Google and Yahoo were supposedly also in talks with the company but were not able to come to terms. Google in particular was reportedly in serious…

    Greg Sterling/ Marketing Land- 12 readers -
  • Data Show Dramatic Shifts In Mobile Operating System Share Over Time

    … The latest monthly smartphone and mobile data from comScore show little change. Google’s Android continues to lead the US smartphone market with 51 percent market share. Apple’s iOS is roughly 10 points behind. Microsoft’s smartphone market share is below 3 percent and BlackBerry is at 1 percent. What’s more interesting than the month-over…

    Greg Sterling/ Marketing Land- 11 readers -
  • Comscore: Smartphone Penetration Now Above 77 Percent In US

    … The July smartphone numbers are out this afternoon from comScore. According to the measurement firm smartphone penetration has reached 77 percent in the US market. While there are some modest shifts in share (i.e., Android slightly down) the relative positions of Apple, Google and Microsoft’s operating systems are mostly unchanged from last…

    Greg Sterling/ Marketing Land- 23 readers -
  • Microsoft Mobile Share Reaches Lowest Level Since comScore Tracking Began

    …. Microsoft has said it’s not giving up on Windows Phones — the company is committed to having Windows on mobile devices — but its $7.6 billion write-off of the Nokia deal and the shift in software focus to Android and iOS indicates a backing away from its own mobile OS. Regardless of Microsoft’s expressed attitudes or official position, the US…

    Greg Sterling/ Marketing Land- 17 readers -
  • Microsoft CEO Nadella Rebukes Ballmer With Nokia Write-Down

    … Current Microsoft CEO Satya Nadella is very pragmatic. He’s trying to focus the company on clear growth opportunities and areas where there’s existing momentum. Hence yesterday’s memo and press release, writing down the value of the Nokia mobile devices acquisition and announcing significant layoffs: Microsoft Corp. today announced plans…

    Greg Sterling/ Marketing Land- 9 readers -
  • Report: Microsoft Mobile OS Share Drops, Will It Be Discontinued?

    … percent. This share decline, following several years of little or no growth, suggests that Microsoft could ultimately exit the mobile OS business. Microsoft CEO Satya Nadella spoke recently of “tough choices” that the company would make surrounding focus, costs and resources. In a recent internal memo obtained by GeekWire, he said the following…

    Greg Sterling/ Marketing Land- 15 readers -
  • Snapchat Displaces Google+ App From ComScore Top 15 Chart

    … created with comScore’s data from April 2011, 2013 and this most recent figures above. The margin between Android share and the iPhone has remained fairly constant. Although since 2013, when it was highest, the gap has narrowed slightly. Microsoft initially lost share in the transition to Windows Phone. Since that time the company’s mobile…

    Greg Sterling/ Marketing Landin SEO Google- 36 readers -
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