Microsoft: Mobile

  • Virtual vs. augmented reality and Apple Watch for your face

    … of this. Also, recall Google Goggles, which was image-based search for the real world. That technology will rise again. Amazon is likely to become a player here too; it has visual product/object search technology. Although The Information piece creates oppositions between Google and Facebook — Google is the advocate of AR, while Facebook is betting…

    Greg Sterling/ Marketing Landin Facebook- 21 readers -
  • Report: Microsoft To Buy Global Mobile Ad Platform InMobi

    … According to an unconfirmed report Microsoft is buying mobile ad network/platform InMobi. Based in Bangalore India the company says that its network comprises more than a billion users per month. Google and Yahoo were supposedly also in talks with the company but were not able to come to terms. Google in particular was reportedly in serious…

    Greg Sterling/ Marketing Land- 16 readers -
  • Data Show Dramatic Shifts In Mobile Operating System Share Over Time

    … The latest monthly smartphone and mobile data from comScore show little change. Google’s Android continues to lead the US smartphone market with 51 percent market share. Apple’s iOS is roughly 10 points behind. Microsoft’s smartphone market share is below 3 percent and BlackBerry is at 1 percent. What’s more interesting than the month-over…

    Greg Sterling/ Marketing Land- 15 readers -