Microsoft: Mobile

  • Virtual vs. augmented reality and Apple Watch for your face

    … with the exception of specific use cases (e.g., home decorating) the broader application and adoption of AR will probably be contingent on development of fashion-friendly glasses or socially acceptable headsets, HoloLens 2.0 or Google Glass 2.0. Assuming that Google, Microsoft, Magic Leap and others can get the user experience right, which…

    Greg Sterling/ Marketing Landin Facebook- 21 readers -
  • Report: Microsoft To Buy Global Mobile Ad Platform InMobi

    … According to an unconfirmed report Microsoft is buying mobile ad network/platform InMobi. Based in Bangalore India the company says that its network comprises more than a billion users per month. Google and Yahoo were supposedly also in talks with the company but were not able to come to terms. Google in particular was reportedly in serious…

    Greg Sterling/ Marketing Land- 16 readers -
  • Data Show Dramatic Shifts In Mobile Operating System Share Over Time

    … The latest monthly smartphone and mobile data from comScore show little change. Google’s Android continues to lead the US smartphone market with 51 percent market share. Apple’s iOS is roughly 10 points behind. Microsoft’s smartphone market share is below 3 percent and BlackBerry is at 1 percent. What’s more interesting than the month-over…

    Greg Sterling/ Marketing Land- 15 readers -