Microsoft: Mobile

  • Virtual vs. augmented reality and Apple Watch for your face

    … with the exception of specific use cases (e.g., home decorating) the broader application and adoption of AR will probably be contingent on development of fashion-friendly glasses or socially acceptable headsets, HoloLens 2.0 or Google Glass 2.0. Assuming that Google, Microsoft, Magic Leap and others can get the user experience right, which…

    Greg Sterling/ Marketing Landin Facebook- 8 readers -
  • Report: Microsoft To Buy Global Mobile Ad Platform InMobi

    … According to an unconfirmed report Microsoft is buying mobile ad network/platform InMobi. Based in Bangalore India the company says that its network comprises more than a billion users per month. Google and Yahoo were supposedly also in talks with the company but were not able to come to terms. Google in particular was reportedly in serious…

    Greg Sterling/ Marketing Land- 11 readers -
  • Data Show Dramatic Shifts In Mobile Operating System Share Over Time

    … The latest monthly smartphone and mobile data from comScore show little change. Google’s Android continues to lead the US smartphone market with 51 percent market share. Apple’s iOS is roughly 10 points behind. Microsoft’s smartphone market share is below 3 percent and BlackBerry is at 1 percent. What’s more interesting than the month-over…

    Greg Sterling/ Marketing Land- 11 readers -
  • Comscore: Smartphone Penetration Now Above 77 Percent In US

    … The July smartphone numbers are out this afternoon from comScore. According to the measurement firm smartphone penetration has reached 77 percent in the US market. While there are some modest shifts in share (i.e., Android slightly down) the relative positions of Apple, Google and Microsoft’s operating systems are mostly unchanged from last…

    Greg Sterling/ Marketing Land- 21 readers -
  • Microsoft Mobile Share Reaches Lowest Level Since comScore Tracking Began

    …. Microsoft has said it’s not giving up on Windows Phones — the company is committed to having Windows on mobile devices — but its $7.6 billion write-off of the Nokia deal and the shift in software focus to Android and iOS indicates a backing away from its own mobile OS. Regardless of Microsoft’s expressed attitudes or official position, the US…

    Greg Sterling/ Marketing Land- 17 readers -
  • Cortana For Android Available For Download Ahead Of Official Launch

    … The Author Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. (Some images used under license from…

    Greg Sterling/ Search Engine Landin SEO- 9 readers -
  • Microsoft CEO Nadella Rebukes Ballmer With Nokia Write-Down

    … Current Microsoft CEO Satya Nadella is very pragmatic. He’s trying to focus the company on clear growth opportunities and areas where there’s existing momentum. Hence yesterday’s memo and press release, writing down the value of the Nokia mobile devices acquisition and announcing significant layoffs: Microsoft Corp. today announced plans…

    Greg Sterling/ Marketing Land- 8 readers -
  • Report: Microsoft Mobile OS Share Drops, Will It Be Discontinued?

    … percent. This share decline, following several years of little or no growth, suggests that Microsoft could ultimately exit the mobile OS business. Microsoft CEO Satya Nadella spoke recently of “tough choices” that the company would make surrounding focus, costs and resources. In a recent internal memo obtained by GeekWire, he said the following…

    Greg Sterling/ Marketing Land- 14 readers -
  • Snapchat Displaces Google+ App From ComScore Top 15 Chart

    On Friday comScore released its latest monthly smartphone data for the US. Over the past quarter the iPhone is the only major device that appears to have gained marketshare. Below is comScore’s data for January and April. It’s more interesting to look at data from the past four years and see how the numbers have shifted.

    Greg Sterling/ Marketing Land- 34 readers -
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