Microsoft: Mobile

  • Virtual vs. augmented reality and Apple Watch for your face

    … of Augmented Reality use cases that prove compelling and enable the product to take off. The Information published a piece earlier this week discussing the merits of Virtual Reality (VR) and Augmented Reality (AR) and Google’s attitudes toward both “mediums.” It asserted that ultimately Google was more interested in AR and was more bullish…

    Greg Sterling/ Marketing Landin Facebook- 21 readers -
  • Report: Microsoft To Buy Global Mobile Ad Platform InMobi

    … According to an unconfirmed report Microsoft is buying mobile ad network/platform InMobi. Based in Bangalore India the company says that its network comprises more than a billion users per month. Google and Yahoo were supposedly also in talks with the company but were not able to come to terms. Google in particular was reportedly in serious…

    Greg Sterling/ Marketing Land- 16 readers -
  • Data Show Dramatic Shifts In Mobile Operating System Share Over Time

    … The latest monthly smartphone and mobile data from comScore show little change. Google’s Android continues to lead the US smartphone market with 51 percent market share. Apple’s iOS is roughly 10 points behind. Microsoft’s smartphone market share is below 3 percent and BlackBerry is at 1 percent. What’s more interesting than the month-over…

    Greg Sterling/ Marketing Land- 15 readers -
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