Microsoft: Mobile

  • Virtual vs. augmented reality and Apple Watch for your face

    … Google Glass was probably about five years ahead of its time. Beyond the fact that it was priced incorrectly and looked goofy, use cases hadn’t yet been developed or established in the culture. It was an example of novelty without much utility. However Google Glass 2.0 is in the works. And by the time it’s released there may be a set…

    Greg Sterling/ Marketing Landin Facebook- 15 readers -
  • Report: Microsoft To Buy Global Mobile Ad Platform InMobi

    … discussions with the company, with a rumored acquisition price of $2 billion. InMobi has a global footprint. If true the acquisition would quickly make Microsoft a much larger player in mobile advertising. Without much penetration of its Windows Phone operating system and limited used of Bing in mobile the company has fallen behind Facebook, Google…

    Greg Sterling/ Marketing Land- 12 readers -
  • Data Show Dramatic Shifts In Mobile Operating System Share Over Time

    … as a consumer smartphone OS. The only question and the only drama in these numbers comes from the question of whether Apple can capture market share from Google going forward. The two companies have been about 10 points apart for the past two years, with Samsung the dominant Android OEM. Top 10 Mobile Apps (2013 – 2015) Data: comScore The table…

    Greg Sterling/ Marketing Land- 12 readers -
  • Comscore: Smartphone Penetration Now Above 77 Percent In US

    … The July smartphone numbers are out this afternoon from comScore. According to the measurement firm smartphone penetration has reached 77 percent in the US market. While there are some modest shifts in share (i.e., Android slightly down) the relative positions of Apple, Google and Microsoft’s operating systems are mostly unchanged from last…

    Greg Sterling/ Marketing Land- 23 readers -
  • Microsoft Mobile Share Reaches Lowest Level Since comScore Tracking Began

    …. Microsoft has said it’s not giving up on Windows Phones — the company is committed to having Windows on mobile devices — but its $7.6 billion write-off of the Nokia deal and the shift in software focus to Android and iOS indicates a backing away from its own mobile OS. Regardless of Microsoft’s expressed attitudes or official position, the US…

    Greg Sterling/ Marketing Land- 19 readers -
  • Microsoft CEO Nadella Rebukes Ballmer With Nokia Write-Down

    …” mobile strategy to a focus on the totality of the Windows ecosystem. He also wants to colonize Android and iOS with lots of Microsoft apps. Here’s the key passage from the release: “We are moving from a strategy to grow a standalone phone business to a strategy to grow and create a vibrant Windows ecosystem including our first-party device family…

    Greg Sterling/ Marketing Land- 10 readers -
  • Report: Microsoft Mobile OS Share Drops, Will It Be Discontinued?

    … including and especially those owned by Apple and Google in the mobile realm. Following the tough choices memo, Microsoft outsourced its display ad business to AOL and transferred some of its Bing Maps technology (and associated employees) to Uber. With a mobile OS that is now five years old and arguably not growing, Windows Phone has to be on the “tough…

    Greg Sterling/ Marketing Land- 15 readers -
  • Snapchat Displaces Google+ App From ComScore Top 15 Chart

    … created with comScore’s data from April 2011, 2013 and this most recent figures above. The margin between Android share and the iPhone has remained fairly constant. Although since 2013, when it was highest, the gap has narrowed slightly. Microsoft initially lost share in the transition to Windows Phone. Since that time the company’s mobile…

    Greg Sterling/ Marketing Landin SEO Google- 38 readers -
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