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… It was announced last year but now it’s official: “Bing powers AOL’s web, mobile, and tablet search, providing paid search ads and algorithmic organic search results to AOL’s properties worldwide.” Citing comScore data, Microsoft now says that Bing is behind “close to one-third of US PC web searches.” Beyond providing web search results…
Aaron Wall has captured Yahoo Search testing Google powered search results. Currently, Yahoo Search is powered by Bing, has been for the past several years. But when Yahoo renegotiated the deal this past April, they opened up the possibility to try other search partners. Yahoo increased the flexibility on desktop search.
… as the potential money made from search ads.” If Yahoo wins Microsoft will still benefit in terms of shared ad revenue between the companies. However the fact that Yahoo is competing against Bing suggests that CEO Marissa Mayer is preparing to separate from Bing at her first legal opportunity. Yahoo’s Gemini mobile search offering is outside the Bing…