Microsoft & Yahoo Search Deal

  • Microsoft Introduces Advertisers To The Bing Network

    …, adding more searches and clicks to the network every day.” The Bing Network is the result of the renegotiated search deal between Microsoft and Yahoo last April, five years into the 10-year deal. Under the original deal, Yahoo’s ad sales teams handled premium accounts — higher spending advertisers and brands — for both companies. The new deal…

    Ginny Marvin/ Search Engine Landin Paid Search SEO- 20 readers -
  • Can Yahoo Gemini Succeed In Search? SEM Execs Weigh In

    …: The Current Status First, a quick recap of where the Microsoft-Yahoo agreement puts Gemini now. With the renegotiated deal in May, Yahoo may continue to serve ads on up to 100 percent of Yahoo mobile search traffic and now up to 49 percent of Yahoo desktop search traffic. The new deal also means separate sales forces from Yahoo and Microsoft can work…

    Ginny Marvin/ Search Engine Landin Paid Search SEO- 24 readers -
  • Yahoo & Google Together Again In New Search Deal

    … As part of today’s Yahoo earning news, it has revealed a new search deal with Google: In October, the Company reached an agreement with Google that provides Yahoo with additional flexibility to choose among suppliers of search results and ads. Google’s offerings complement the search services provided by Microsoft, which remains a strong partner…

    Danny Sullivan/ Search Engine Landin SEO Google- 56 readers -
  • 12 Biggest Things To Happen In PPC So Far In 2015

    … What’s old is new again in 2015, sort of. Even as advertisers and the engines try to keep up — much less get ahead of — users’ mobile absorption, PPC many managers are entering a three-platform world again. Granted, Yahoo Gemini accounts for a very small share of the overall search pie, but the new deal with Microsoft means it is getting…

    Ginny Marvin/ Search Engine Landin Paid Search SEO Google- 55 readers -