Microsoft & Yahoo Search Deal

  • Microsoft Introduces Advertisers To The Bing Network

    … It’s (another) new chapter in the the tangled web of relationships between the search advertising networks. Tuesday, Microsoft announced the launch of the Bing Network, marking the end of the Yahoo Bing Network. Despite the fact that Bing Ads continues to serve ads on a sizable percentage of Yahoo search results, Stephen Sirich, GM of Bing Ads…

    Ginny Marvin/ Search Engine Landin Paid Search SEO- 18 readers -
  • Can Yahoo Gemini Succeed In Search? SEM Execs Weigh In

    … When Yahoo debuted Gemini in Feburary 2014, it signaled CEO Marissa Meyer’s drive to make Yahoo a player in search again — with mobile as the way in. A marketplace that couples search with one of the hottest growth areas in digital — native — is a major piece of Mayer’s turnaround plan. But getting agencies and marketers to invest…

    Ginny Marvin/ Search Engine Landin Paid Search SEO- 24 readers -
  • Yahoo & Google Together Again In New Search Deal

    … As part of today’s Yahoo earning news, it has revealed a new search deal with Google: In October, the Company reached an agreement with Google that provides Yahoo with additional flexibility to choose among suppliers of search results and ads. Google’s offerings complement the search services provided by Microsoft, which remains a strong partner…

    Danny Sullivan/ Search Engine Landin SEO Google- 54 readers -
  • 12 Biggest Things To Happen In PPC So Far In 2015

    What’s old is new again in 2015, sort of. Even as advertisers and the engines try to keep up — much less get ahead of — users’ mobile absorption, PPC many managers are entering a three-platform world again. Granted, Yahoo Gemini accounts for a very small share of the overall search pie, but the new deal with Microsoft means it is getting on the radar.

    Ginny Marvin/ Search Engine Land- 54 readers -