Microsoft & Yahoo Search Deal

  • Microsoft Introduces Advertisers To The Bing Network

    …, adding more searches and clicks to the network every day.” The Bing Network is the result of the renegotiated search deal between Microsoft and Yahoo last April, five years into the 10-year deal. Under the original deal, Yahoo’s ad sales teams handled premium accounts — higher spending advertisers and brands — for both companies. The new deal…

    Ginny Marvin/ Search Engine Landin Paid Search SEO- 24 readers -
  • Can Yahoo Gemini Succeed In Search? SEM Execs Weigh In

    …: The Current Status First, a quick recap of where the Microsoft-Yahoo agreement puts Gemini now. With the renegotiated deal in May, Yahoo may continue to serve ads on up to 100 percent of Yahoo mobile search traffic and now up to 49 percent of Yahoo desktop search traffic. The new deal also means separate sales forces from Yahoo and Microsoft can work…

    Ginny Marvin/ Search Engine Landin Paid Search SEO- 24 readers -
  • Yahoo & Google Together Again In New Search Deal

    … Reunited, and it feels so good. Well, we’ll see if that line from the classic song plays out for Yahoo, which has revealed it’s together with Google again in a deal for search results. The deal excludes Europe, almost certainly to avoid anti-trust issues there. It also will depend on US Department of Justice approval. The Deal, In Summary…

    Danny Sullivan/ Search Engine Landin SEO Google- 59 readers -
  • 12 Biggest Things To Happen In PPC So Far In 2015

    …, but Call-Only ads display a phone number in the headline and clicking anywhere on the ad prompts a phone call. Calls can be counted as conversions. 4. Back To The Future With 3-Platform Search: Yahoo Gemini & A New Yahoo-Microsoft Search Deal In April, at the five-year point, Yahoo and Microsoft renegotiated the 10-year search deal. In the original…

    Ginny Marvin/ Search Engine Landin Paid Search SEO Google- 57 readers -
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