Microtargeting

Microtargeting is the use by political parties and election campaigns of direct marketing datamining techniques that involve predictive market segmentation (aka cluster analysis). It is used by United States Republican and Democratic political parties and candidates to track individual voters and identify potential supporters. They then use various means of communication—direct mail, phone calls, home visits, television, radio, web advertising, email, text messaging, etc.—to communicate with voters, crafting messages to build support for fundraising, campaign events, volunteering, and eventually to turn them out to the polls on election day.
Posts about Microtargeting
  • Clickganic advertising platform raises $300K from Clickky and a business-angel

    … by Sviatoslav Kliuchev and Eugene Kukharchuk in February 2014. In April 2014, the Clickganic team have already raised $20K of pre-seed investment from WannaBiz and completed its incubation program. Clickganic reached its break-even point right after the WannaBiz incubation program. Sviatoslav Kliuchev, CEO Clickganic: “The synergy…

    KJ Rocker- 9 readers -