Microtargeting

Microtargeting is the use by political parties and election campaigns of direct marketing datamining techniques that involve predictive market segmentation (aka cluster analysis). It is used by United States Republican and Democratic political parties and candidates to track individual voters and identify potential supporters. They then use various means of communication—direct mail, phone calls, home visits, television, radio, web advertising, email, text messaging, etc.—to communicate with voters, crafting messages to build support for fundraising, campaign events, volunteering, and eventually to turn them out to the polls on election day.
Posts about Microtargeting
  • Clickganic advertising platform raises $300K from Clickky and a business-angel

    … of the partnership with Eugene Medvednikov and Clickky, will speed up our growth significantly. This investment will be used to automate our platform, expand staff, complete our own microtargeting system, develop the online marketplace and as a result; launch a release version of Clickganic. Using the large advertisers’ database of Clickky, we can significantly…

    KJ Rocker- 8 readers -
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