Mid-Funnel Content

  • Everything You Need to Know About B2B Mid-Funnel Content

    …. Only six percent of B2B marketers, however, rate their content marketing strategy as “highly effective,” according to the Content Marketing Institute’s 2016 B2B content marketing report. This should alert us to a break in the path between content creation and conversion. While leads pour in with successful top-funnel campaigns, return…

    Relevancein Content- 30 readers -
  • Everything You Need to Know About B2B Mid-Funnel Content

    … statistics that drive our industry. Inbound marketing gets 54 percent more leads into the sales funnel than traditional marketing, and, accordingly, 78 percent of CMOs see custom content as the future of marketing. This year, nearly a quarter of organizations designated over half of their marketing budget to content. Only 6 percent of B2B marketers…

    The Content Strategistin Content- 18 readers -
  • Bullseye: The 5 Rings of Content Marketing ROI

    … to recommend us to a friend. We also use a proprietary formula called ROCI (return on content investment) that measures the amount we spend on content against the total value of the audience we attract. It’s not always easy to put a dollar value on trust, but there’s no denying that trust helps mightily in the sales process. 5) Company culture, training…

    The Content Strategistin Content- 16 readers -