Mid-Funnel Content

  • Everything You Need to Know About B2B Mid-Funnel Content

    … on that investment is falling short. To echo the great words of Joseph Tribbiani, “You’re wasting good pastrami!“—and dropping the meat. What is Mid-Funnel Content? Mid-funnel content bridges this gap between initial intrigue (top-funnel) and the final sale (bottom-funnel). It is the beef of the conversion funnel that holds together its outer compadres…

    Relevancein Content- 28 readers -
  • Everything You Need to Know About B2B Mid-Funnel Content

    … the great words of Joseph Tribbiani, “You’re wasting good pastrami!“—and dropping the meat. What is mid-funnel content? Mid-funnel content bridges this gap between initial intrigue (top-funnel) and the final sale (bottom-funnel). It is the beef of the conversion funnel that holds together its outer compadres. Generally, mid-funnel content is most…

    The Content Strategistin Content- 16 readers -
  • Bullseye: The 5 Rings of Content Marketing ROI

    The central difficulty in calculating content marketing ROI is this: the easiest part to prove (direct revenue) is also the smallest piece of content’s value. It’s like the bullseye at the center of a dartboard, the tip of the iceberg, the low-hanging fruit, or any other tortured metaphor you’d like to use: easy to see, but only a piece of the story.

    The Content Strategist- 16 readers -
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