Mid-Funnel Content

  • Everything You Need to Know About B2B Mid-Funnel Content

    …-funnel content may take any (or more) of the following forms: Targeted Newsletters This mid-funnel format often takes a psychological, action-oriented approach. For instance, CoSchedule, a WordPress editorial calendar plug-in, tracks the behavior of its audience and segments individuals based on their engagement within emails and on the site…

    Relevancein Content- 30 readers -
  • Everything You Need to Know About B2B Mid-Funnel Content

    … statistics that drive our industry. Inbound marketing gets 54 percent more leads into the sales funnel than traditional marketing, and, accordingly, 78 percent of CMOs see custom content as the future of marketing. This year, nearly a quarter of organizations designated over half of their marketing budget to content. Only 6 percent of B2B marketers…

    The Content Strategistin Content- 19 readers -
  • Bullseye: The 5 Rings of Content Marketing ROI

    … of the story. At Contently, we think of content’s value as a series of concentric rings, and we track ROI from the inside out. 1) Direct revenue from inbound leads It starts with the center of the circle: direct revenue from inbound leads. We use Marketo to track people through the lead cycle; that way, we know exactly which stories they’ve read both…

    The Content Strategistin Content- 17 readers -