Mid-Funnel Content

  • Everything You Need to Know About B2B Mid-Funnel Content

    …. The impact? The company demonstrates the power of its tools through a user’s lens. Case studies are incredibly useful for content marketers as they can be re-purposed into many formats such as blog posts, social media material, newsletter highlights, testimonials and more. Fact Sheets A fact sheet is a concise way to say to your prospects, “Here’s what…

    Relevancein Content- 40 readers -
  • Everything You Need to Know About B2B Mid-Funnel Content

    … statistics that drive our industry. Inbound marketing gets 54 percent more leads into the sales funnel than traditional marketing, and, accordingly, 78 percent of CMOs see custom content as the future of marketing. This year, nearly a quarter of organizations designated over half of their marketing budget to content. Only 6 percent of B2B marketers…

    The Content Strategistin Content- 20 readers -
  • Bullseye: The 5 Rings of Content Marketing ROI

    … of the story. At Contently, we think of content’s value as a series of concentric rings, and we track ROI from the inside out. 1) Direct revenue from inbound leads It starts with the center of the circle: direct revenue from inbound leads. We use Marketo to track people through the lead cycle; that way, we know exactly which stories they’ve read both…

    The Content Strategistin Content- 18 readers -