Mid-Funnel Content

  • Everything You Need to Know About B2B Mid-Funnel Content

    … strategy ties into brand authority, trustworthiness and recognition. Now, go forth. Channel your inner Joey Tribbiani. Get after that meat. This article originally appeared on Contently. TAGS: audience segmentation, B2B content, B2B content marketing, case studies, content marketing automation, eBooks, email campaigns, email newsletter, fact sheets, Lead Nurturing, lead scoring, marketing automation, Mid-Funnel Content, relationship building, white papers 35 …

    Relevancein Content- 32 readers -
  • Everything You Need to Know About B2B Mid-Funnel Content

    … the great words of Joseph Tribbiani, “You’re wasting good pastrami!“—and dropping the meat. What is mid-funnel content? Mid-funnel content bridges this gap between initial intrigue (top-funnel) and the final sale (bottom-funnel). It is the beef of the conversion funnel that holds together its outer compadres. Generally, mid-funnel content is most…

    The Content Strategistin Content- 19 readers -
  • Bullseye: The 5 Rings of Content Marketing ROI

    … to recommend us to a friend. We also use a proprietary formula called ROCI (return on content investment) that measures the amount we spend on content against the total value of the audience we attract. It’s not always easy to put a dollar value on trust, but there’s no denying that trust helps mightily in the sales process. 5) Company culture, training…

    The Content Strategistin Content- 17 readers -