Mid-Roll Ads

  • People Prefer Silent, End-Roll, Non-Auto-Play Video Ads (Report)

    … on desktop (40 percent). Despite general negative attitudes toward ads, the majority of respondents do not use ad blockers, nor would they be willing to pay for subscription-based ad-free experiences. 61 percent of respondents always skip video ads, and 31 percent of that group is most annoyed by mid-roll ads. Readers: Did any of the findings by Wibbitz surprise you? Image courtesy of Shutterstock. …

    David Cohen/ AllTwitterin Social- 28 readers -