Mike Delgado

  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … at Analytics” attitude and jump in. 9. Mike Delgado –Experian-North America, @MikeDelgado Stop thinking “we tried that already and it didn’t work.” Figure out all the reasons why a campaign didn’t perform like you wanted and test again later. Test strategically – and don’t be afraid of failure. 10. Ric Dragon – DragonSearch, Author of Social…

    Heidi Cohen/ Heidi Cohen- 22 readers -
  • The Best Lead Generation Tips Ever

    … lead generation than a 10% boost in traffic. Make sense? First fix your conversion rate, then work on increasing traffic. 8. Mike Delgado –Experian-North America, @MikeDelgado Keep testing your landing pages. Test landing page layouts, headlines, amount of text, number of form fields, imagery, calls-to-action, bullets, buttons, and how it appears…

    Heidi Cohen/ Heidi Cohen- 25 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    …, super-targeted phrases, leads are born! 8. Mike Delgado, Experian-North America, @MikeDelgado Create content your community craves. If you spend time crafting killer content, your community will do the promotion for you. I love watching companies like HubSpot because they consistently churn out valuable ebooks and white papers to help their target…

    Heidi Cohen/ Heidi Cohenin EMail Content- 25 readers -
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